Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
American, 25, Baseball
Major League Baseball’s most powerful force
Representatives: California Sports Management
Key partners: Nike, BodyArmor, Subway
2016 ranking: 21
Mike Trout returns for his fifth consecutive appearance on this list, and the fact that he’s never dropped outside the top 30 reflects his seemingly impenetrable status as Major League Baseball’s (MLB) most celebrated player.
America’s pastime is a team game, but its entertainment value lies with individual moments of which home runs are the primary currency. Previous big hitters like Willie Mays and Ken Griffey Jr are a pair of baseball’s most memorable men, and Trout’s longevity as the jewel of the sport is born out of a similar ability to consistently go big.
“What he does on a daily basis, it’s just awesome to watch and be a part of. There’s always something brand new he’s done in baseball that no one’s ever done.” – Matt Shoemaker of the Los Angeles Angels.
The New Jersey-born slugger was last year named the American League’s MVP for a second time, meaning he now has more MVP awards than post-season appearances for the Los Angeles Angels. That will be something he will be keen to rectify but while a bigger ego might publicise discontent, Trout is simply a modest guy who enjoys being exceptionally good at what he does.
Not short of endorsements, one thing missing from the 25-year-old’s portfolio is his own brand - a perk that traditionally accompanies being one of the best athletes in North America - and while the MLB itself may not reach the commercial heights of its football and basketball equivalents, Trout has certainly earned the right to. SC