Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
- Value for money
- Home market
- Willingness to be marketed
- Crossover appeal
Canadian, 19, Golf
An early bloomer already delivering
Representatives: WME | IMG
Key partners: Ping, RBC, BioSteel, BMW, Titleist, Rolex, Mastercard, Skechers, Canadian Pacific, Google Android Wear, Golf Town
2016 ranking: New entry
A former number one ranked amateur, Brooke Henderson debuted as a professional on the LPGA Tour in 2015. Since then, she has claimed four top-level tournament wins, including her maiden major title at the 2016 KPMG Women’s PGA Championship, defeating world number one Lydia Ko on the first hole of a sudden-death playoff.
It was a victory that many with eyes on women’s golf predicted, even if few saw it coming quite so soon. Indeed, Henderson has been turning heads ever since she played in her first LPGA tournament at the tender of age of 14 before swiftly becoming the youngest golfer in history to win a professional event on the Canadian Women’s Tour the same year.
“While Brooke is a very committed athlete, she's accessible, refreshing, and connects emotionally with a younger audience. Working closely with Brooke will support our brand transformation and grow the game of golf in Canada.” - Chad McKinnon, president of Golf Town
Now 19, Henderson is the embodiment of a new generation of female golfers, an early bloomer whose maturity and clean-cut, supremely confident demeanour belie her years. With more than US$2 million in career earnings already to her name, the Canadian has been busy off the course, too, signing no fewer than ten sponsorship agreements in the past year, including deals with some of golf’s big-money backers such as Rolex, BMW and Mastercard. ML