Founded in 2004, Fighting Spirit has promoted a range of boxing, kickboxing, MMA, Muay Thai and wrestling events around the world. SportsPro made the trip to Antwerp, Belgium for the latest instalment of Enfusion, the company’s kickboxing property, to find out how Fighting Spirit’s promotions have built a loyal fanbase, and to learn more about its plans to expand into new markets.
As Bob Bowman announces his intention to step down from his role as president and chief executive of MLBAM at the end of the year, revisit this feature from November 2015 in which the man himself discusses how a company born 17 years ago to build websites for baseball teams became a multi-billion dollar tech operation and the lead-off hitter in digital sport.
Ten months into Liberty Media’s stewardship of Formula One, Sean Bratches and Frank Arthofer, two of the men brought on board to transform the championship’s commercial outlook, tell SportsPro about the challenges and opportunities that lie ahead for motorsport’s biggest beast.
Marc Watson has history in managing the arrival of a sports broadcasting newcomer and since the start of 2015, he’s been doing it again as executive chairman and chief executive of Eleven Sports. Now, new markets and new platforms are coming into play for an organisation which is acting locally on global ambitions.
The Clipper Round the World Yacht Race is the ultimate test for an amateur sailor. The brainchild of Sir Robin Knox-Johnston and William Ward, now on its 11th edition, offers both sailors and sponsors a unique opportunity to take on one of the biggest challenges of the natural world.
Launched in 2012 with the aim of taking the sport of kickboxing to new heights, GLORY Sports International has already established itself as the world’s leading kickboxing brand. The company faces the challenges of functioning in an increasingly fragmented broadcasting landscape, and the need to bring in a wider audience, but there’s plenty of punching power in the pipeline.
With an audience reach of more than one billion people across Europe, the European Broadcasting Union’s Members are proving that there is still a huge appetite for public service broadcasting.
The European Broadcasting Union unites the interests of public service media in 56 countries in a rapidly changing media environment. Through its business arm, Eurovision Media Services, it is playing a full part in shaping the future of content production and distribution.
Silicon Valley tech giants, traditional media powerhouses, virtual MVPDs, rights holders, budding startups dubbed the ‘Netflix of sports’ – all are jostling for position in a booming OTT streaming sector that is redefining the way sport is distributed and consumed.
As Lagardère Sports and Entertainment celebrates the opening of its major new office in Shanghai, the company’s chief executive, Andrew Georgiou, explains how local knowledge is helping the agency get ahead in the country, and why no one in the west has yet truly understood the growth of China.
A look back at the key takeaways from the fourth edition of SportsPro's The Brand Conference, which took place on September 28th at Lord's Cricket Ground.
In March 2016, two-time Olympic cycling champion Victoria Pendleton took on the odds, the doubters and her own fears to compete in the amateur Foxhunter Chase at horse racing’s celebrated Cheltenham Festival. Her challenge was the result of a marketing and sponsorship campaign by Betfair and the London-based Pitch agency, whose founder Henry Chappell puts its success down to credibility and co-operation.
A country in political meltdown and economic retreat, a city and state in financial turmoil and facing a public security crisis, organisers with unpaid debts and struggling to fulfil their lofty legacy promises. One year on from the Rio 2016 Olympic and Paralympic Games, how did it come to this?
Thanks to Hannes Jagerhofer and Red Bull, the Croatian town of Poreč is now home to one of the best-attended events on the FIVB Beach Volleyball World Tour. SportsPro travelled to this year’s Poreč Major to find out what attracts thousands of annual spectators from around the world, and to learn more about the Swatch Beach Majors series’ plans to cement itself on the global stage.
Omnigon's chief commercial officer, David Nugent, on the need for constant innovation and iteration in the digital space.
In an era of digital disruption, those in the business of athlete marketing are having to pivot to unprecedented challenges and newfound opportunities. As they do, it could be that the perception of what makes an individual marketable must adapt with them.