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SportsPro Magazine

Having evolved from the acclaimed BusinessF1 sports magazine in March 2008, SportsPro has become the most highly respected B2B magazine for the finance, business and sponsorship industry behind the world's major sports.

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Against the ropes: going behind the scenes with Fighting Spirit

Against the ropes: going behind the scenes with Fighting Spirit

Founded in 2004, Fighting Spirit has promoted a range of boxing, kickboxing, MMA, Muay Thai and wrestling events around the world. SportsPro made the trip to Antwerp, Belgium for the latest instalment of Enfusion, the company’s kickboxing property, to find out how Fighting Spirit’s promotions have built a loyal fanbase, and to learn more about its plans to expand into new markets.

13 November 2017 | By Sam Carp

From the vault: Bob Bowman on the evolution of MLBAM

From the vault: Bob Bowman on the evolution of MLBAM

As Bob Bowman announces his intention to step down from his role as president and chief executive of MLBAM at the end of the year, revisit this feature from November 2015 in which the man himself discusses how a company born 17 years ago to build websites for baseball teams became a multi-billion dollar tech operation and the lead-off hitter in digital sport.

07 November 2017 | By Eoin Connolly

Talking Liberty: Sean Bratches on Formula One’s new era

Talking Liberty: Sean Bratches on Formula One’s new era

Ten months into Liberty Media’s stewardship of Formula One, Sean Bratches and Frank Arthofer, two of the men brought on board to transform the championship’s commercial outlook, tell SportsPro about the challenges and opportunities that lie ahead for motorsport’s biggest beast.

24 October 2017 | By Adam Nelson

Eleventh hour: An interview with Marc Watson

Eleventh hour: An interview with Marc Watson

Marc Watson has history in managing the arrival of a sports broadcasting newcomer and since the start of 2015, he’s been doing it again as executive chairman and chief executive of Eleven Sports. Now, new markets and new platforms are coming into play for an organisation which is acting locally on global ambitions.

23 October 2017 | By Eoin Connolly

Around the world in eight legs with the Clipper Race

Around the world in eight legs with the Clipper Race

The Clipper Round the World Yacht Race is the ultimate test for an amateur sailor. The brainchild of Sir Robin Knox-Johnston and William Ward, now on its 11th edition, offers both sailors and sponsors a unique opportunity to take on one of the biggest challenges of the natural world.

20 October 2017 | By George Dudley

Striking for Glory with kickboxing’s biggest promotion

Striking for Glory with kickboxing’s biggest promotion

Launched in 2012 with the aim of taking the sport of kickboxing to new heights, GLORY Sports International has already established itself as the world’s leading kickboxing brand. The company faces the challenges of functioning in an increasingly fragmented broadcasting landscape, and the need to bring in a wider audience, but there’s plenty of punching power in the pipeline.

19 October 2017 | By Elena Holmes

One vision: How Eurovision Media Services is shaping the future

One vision: How Eurovision Media Services is shaping the future

The European Broadcasting Union unites the interests of public service media in 56 countries in a rapidly changing media environment. Through its business arm, Eurovision Media Services, it is playing a full part in shaping the future of content production and distribution.

18 October 2017 | By George Dudley

Live and direct: A look across the OTT landscape

Live and direct: A look across the OTT landscape

Silicon Valley tech giants, traditional media powerhouses, virtual MVPDs, rights holders, budding startups dubbed the ‘Netflix of sports’ – all are jostling for position in a booming OTT streaming sector that is redefining the way sport is distributed and consumed.

18 October 2017 | By Michael Long

Eastern promises: Lagardère’s Chinese venture

Eastern promises: Lagardère’s Chinese venture

As Lagardère Sports and Entertainment celebrates the opening of its major new office in Shanghai, the company’s chief executive, Andrew Georgiou, explains how local knowledge is helping the agency get ahead in the country, and why no one in the west has yet truly understood the growth of China.

16 October 2017 | By Adam Nelson

Lessons from The Brand Conference 2017

Lessons from The Brand Conference 2017

A look back at the key takeaways from the fourth edition of SportsPro's The Brand Conference, which took place on September 28th at Lord's Cricket Ground.

05 October 2017 | By Adam Nelson

From the vault: Switching saddles with Victoria Pendleton

From the vault: Switching saddles with Victoria Pendleton

In March 2016, two-time Olympic cycling champion Victoria Pendleton took on the odds, the doubters and her own fears to compete in the amateur Foxhunter Chase at horse racing’s celebrated Cheltenham Festival. Her challenge was the result of a marketing and sponsorship campaign by Betfair and the London-based Pitch agency, whose founder Henry Chappell puts its success down to credibility and co-operation.

19 September 2017 | By Eoin Connolly

The Rio Olympics: one year on

The Rio Olympics: one year on

A country in political meltdown and economic retreat, a city and state in financial turmoil and facing a public security crisis, organisers with unpaid debts and struggling to fulfil their lofty legacy promises. One year on from the Rio 2016 Olympic and Paralympic Games, how did it come to this?

03 August 2017 | By Michael Long

A beach party in Poreč: Behind the scenes at the Swatch Beach Volleyball Major Series

A beach party in Poreč: Behind the scenes at the Swatch Beach Volleyball Major Series

Thanks to Hannes Jagerhofer and Red Bull, the Croatian town of Poreč is now home to one of the best-attended events on the FIVB Beach Volleyball World Tour. SportsPro travelled to this year’s Poreč Major to find out what attracts thousands of annual spectators from around the world, and to learn more about the Swatch Beach Majors series’ plans to cement itself on the global stage.

31 July 2017 | By Sam Carp

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