Following its ground-breaking partnership with finance giant Mastercard, SportsPro delved into the deal with Naz Aletaha, head of esports partnerships at League of Legends owners Riot Games.
SportsPro caught up with Premier League managing director Richard Masters and Jon Woods, general manager of Coca-Cola Great Britain, to discuss what represents a landmark deal for both English soccer’s top flight and the soft drink giant.
As Scotland continues to cement its reputation as a dependable major event host, VisitScotland director of events Paul Bush reflects on two of the highlights of the 2018 sporting calendar, and looks ahead to a future that includes entertaining the Solheim Cup, Euro 2020 and a potential joint Fifa World Cup bid.
Queensland minister Kate Jones explains how and why the state and the city of Gold Coast - the recently announced host of next year's SportAccord convention - is striving to become a hub for international sport.
SportsPro caught up with Sam Grimley, commercial director of GumGum, to discuss the ever-changing sports sponsorship landscape and how digital media has affected the way in which brand exposure is measured.
Zeynep Yalım Uzun, chief marketing officer at Arçelik, Beko’s parent company, discusses the Turkish electronics company’s #EatLikeAPro campaign, and explains how it utilised its partnership with Spanish soccer champions Barcelona to ensure the initiative was a success.
SportsPro caught up with Nick Speakman, Founder and Head of SPORF, to discuss the ever-changing social media landscape and how success is measured in the industry.
SportsPro spoke to Nikita Jayasuriya, Avery Dennison’s global head of team sport, about the firm's tie-up with FC Barcelona, sustainability and its plans in sport.
SportsPro caught up with Kevin Sim, Bundesliga International’s new head of Asia Pacific, to discuss how German soccer’s top flight is establishing a foothold in the Asian market.
Ahead of the Black Book Motorsport Forum we asked a number of our speakers for their thoughts on some key industry issues. In this edition we hear from Sabrina Kreienborg, head of global sponsorships at DHL.
Roisin Wood, chief executive of soccer inclusion organisation Kick it Out, discusses the need for the sports industry to reflect the communities it represents, and how we can begin breaking down the barriers of closed doors and old boys’ clubs and level the playing field.
Dimension Data was already involved in cycling as a team sponsor when it became a technology partner of Tour de France organiser ASO four years ago. Now, as UK and Ireland managing director Barney Taylor explains, its networks are changing the way the world’s most famous road race is experienced.
Ahead of the Black Book Motorsport Forum we asked a number of our speakers for their thoughts on some key industry issues. In this edition we hear from Feld Entertainment's vice president of global partnerships, Dave Muye.
Salman Sarwar Butt, chief executive of the new Twenty20 league being launched in partnership with the Emirates Cricket Board (ECB), discusses what the competition will bring to the UAE and looks ahead at what the tournament could mean for cricket.
Golf’s oldest and most prestigious major, the Open Championship, has begun embarking on a modernisation project to make an event built in the 19th century fit for 21st century consumption. Its organiser, The R&A, now envisages a similar journey for the sport as a whole, using commercial and digital means to tell new stories to new audiences and get a different range of people to play.
Ahead of the Black Book Motorsport Forum we asked a number of our speakers for their thoughts on some key industry issues. In this edition we hear from ABB's head brand activation with Formula E, Sébastien de Chaunac.