Uniqfeed provides virtual advertising solutions for sports through its software, which works to overlay pitchside boards and create new broadcast revenue streams. Different audience groups can occupy the same space, allowing brands to deliver ever more tailored messages to fans.
After a two-decade reign in which he has delivered ever more abundant TV revenues, Richard Scudamore will step down as executive chairman of the Premier League later this season. His successor must navigate a new world of challenges to keep English soccer's top flight in the ascendancy.
After Eleven Sports suffered teething problems on its UK debut, Daniel Ayers, a consulting partner at digital sports agency Seven League, outlines the challenges facing audiences and rights holders as more sports content shifts towards unfamiliar platforms.
SportsPro caught up with Nick Speakman, Founder and Head of SPORF, to discuss the ever-changing social media landscape and how success is measured in the industry.
Launched in 2016, Dugout has brought together dozens of soccer clubs worldwide – including Real Madrid, Barcelona, Liverpool and Arsenal – to rethink the value and execution of their online output in the face of a changing rights market and the rising significance of data.
Founded last year as a joint venture between the Commonwealth Games Federation and Lagardère Sports, CGF Partnerships is bringing a fresh approach to the delivery and marketing of the Commonwealth Games. As CGF chief executive David Grevemberg explains, its impact is already proving transformative for a movement in flux.
Just weeks after the conclusion of the Fifa World Cup, European club soccer is already creaking back into gear, with the English Premier League kicking off the major top-flight action. Here, SportsPro profiles the commercial portfolios of England's 20 leading clubs.
Following the launch of Genius Sports’ new Integrity Audit Service (IAS), Kevin Carpenter examines how a thorough review of a sport’s existing processes can enhance the level of long-term protection against betting-related corruption.
SportsPro spoke to Nikita Jayasuriya, Avery Dennison’s global head of team sport, about the firm's tie-up with FC Barcelona, sustainability and its plans in sport.
Founded by Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum in 1992, Godolphin is the flagship of perhaps the most ambitious project in the modern history of sport. SportsPro travelled to the UAE to discover an outfit well aware of its legacy beyond on the track.
LeBron James refuses to "shut up and dribble" and given the need to control his political profile as much any other part of their public image it's almost a necessity that he doesn't.
SportsPro caught up with Kevin Sim, Bundesliga International’s new head of Asia Pacific, to discuss how German soccer’s top flight is establishing a foothold in the Asian market.
Sunny Singh, Van Hawke Sports chief executive, offers his thoughts on the exciting possibilities and perilous pitfalls of the blockchain boom.
Ahead of the Black Book Motorsport Forum we asked a number of our speakers for their thoughts on some key industry issues. In this edition we hear from Sabrina Kreienborg, head of global sponsorships at DHL.
Lewis Hamilton wins tense Hungarian Grand Prix as schedule takes break ahead for summer
Roisin Wood, chief executive of soccer inclusion organisation Kick it Out, discusses the need for the sports industry to reflect the communities it represents, and how we can begin breaking down the barriers of closed doors and old boys’ clubs and level the playing field.
Dimension Data was already involved in cycling as a team sponsor when it became a technology partner of Tour de France organiser ASO four years ago. Now, as UK and Ireland managing director Barney Taylor explains, its networks are changing the way the world’s most famous road race is experienced.
Ahead of the Black Book Motorsport Forum we asked a number of our speakers for their thoughts on some key industry issues. In this edition we hear from Feld Entertainment's vice president of global partnerships, Dave Muye.
After the IOC and GAISF’s Esports Forum in Lausanne, SportsPro editor-at-large Eoin Connolly suggests a more radical approach might be needed to find a place for video games in the Olympic movement.
Salman Sarwar Butt, chief executive of the new Twenty20 league being launched in partnership with the Emirates Cricket Board (ECB), discusses what the competition will bring to the UAE and looks ahead at what the tournament could mean for cricket.
Making sense of the trends of today is crucial to understanding what might happen tomorrow. Nowhere does that mantra ring truer than in the fast-moving point at which sport meets technology and digital media.
Golf’s oldest and most prestigious major, the Open Championship, has begun embarking on a modernisation project to make an event built in the 19th century fit for 21st century consumption. Its organiser, The R&A, now envisages a similar journey for the sport as a whole, using commercial and digital means to tell new stories to new audiences and get a different range of people to play.
Lewis Hamilton wins action-packed race at the Hockenheim circuit as 2019 Miami race is scrapped.
Simon Tracey, head of client services at Wasserman’s Experience division, asks whether mixed reality could be the tech to truly transform the way fans experience sports.
Few athletes have redefined their sport like Usain Bolt. An 11-time world champion, eight-time Olympic gold medallist, holder of multiple world records: for a full decade, the Jamaican sprint king dominated track and field, becoming his sport’s most recognisable and marketable presence in the process.
Charlie Beall, a senior consultant at digital sports agency Seven League, explains how Amazon calculated its heavily guarded financial foray into Premier League soccer rights.
Hookit's final look at who drove social engagement at the 2018 World Cup.
Ahead of the Black Book Motorsport Forum we asked a number of our speakers for their thoughts on some key industry issues. In this edition we hear from ABB's head brand activation with Formula E, Sébastien de Chaunac.
Reports that MP & Silva has missed scheduled payments to rights holders has underscored the need for agencies to find new ways of creating value in a changing media environment.
Graeme Alder, legal director in the commercial and intellectual property team at Hill Dickinson, assesses whether Roger Federer's battle for his initials will head from Centre Court to the court of law.
The 2018 Fifa World Cup has been warmly received, on and off the pitch, and the events of the past few weeks have provided some significant pointers as to the direction of travel in the business of soccer.
Under the new management of Liberty Media big changes are happening in Formula One, James Knock, Crash Media Group's chief marketing officer explains, why that's good news for fans, brands, and digital publishers.