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Making a splash: Inside the Premier League’s Coca-Cola deal

Making a splash: Inside the Premier League’s Coca-Cola deal

SportsPro caught up with Premier League managing director Richard Masters and Jon Woods, general manager of Coca-Cola Great Britain, to discuss what represents a landmark deal for both English soccer’s top flight and the soft drink giant.

19 September 2018 | By Sam Carp

Play time? How seriously should we take the athlete media takeover?

Play time? How seriously should we take the athlete media takeover?

Backed by some high-profile names, The Players’ Tribune and Designated Player have entered the sports media market and planted flags in unchartered territory. In conversation with key executives from both companies, SportsPro seeks to uncover their intentions.

18 September 2018 | By Tom Bassam

Paul Pogba: The Journey to Number One

Paul Pogba: The Journey to Number One

French soccer player Paul Pogba has been named the world’s most marketable athlete in 2018. Here, SportsPro looks back at some of the major personal milestones that have defined an extraordinary career so far - on and off the field.

07 September 2018 | By Michael Long

How the Sunshine Coast Lightning struck twice in two years

How the Sunshine Coast Lightning struck twice in two years

The Sunshine Coast Lightning claimed their second Suncorp Super Netball crown last weekend, recording back-to-back titles in only their second season. Chief executive Danielle Smith explains how this unique venture became an overnight success.

29 August 2018 | By Michael Long

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