Three big deals, three different approaches - SportsPro editor at large Eoin Connolly dives deeper into what it all means.
Following its ground-breaking partnership with finance giant Mastercard, SportsPro delved into the deal with Naz Aletaha, head of esports partnerships at League of Legends owners Riot Games.
SportsPro caught up with Premier League managing director Richard Masters and Jon Woods, general manager of Coca-Cola Great Britain, to discuss what represents a landmark deal for both English soccer’s top flight and the soft drink giant.
Wing’s Will Ingham explains why esports is the latest arena where brands should be battling for customers’ attention.
As Scotland continues to cement its reputation as a dependable major event host, VisitScotland director of events Paul Bush reflects on two of the highlights of the 2018 sporting calendar, and looks ahead to a future that includes entertaining the Solheim Cup, Euro 2020 and a potential joint Fifa World Cup bid.
Backed by some high-profile names, The Players’ Tribune and Designated Player have entered the sports media market and planted flags in unchartered territory. In conversation with key executives from both companies, SportsPro seeks to uncover their intentions.
Lewis Hamilton wins easily as Ferrari tactics backfire.
Ahead of his appearance at SportsPro The Brand Conference, Inter Milan’s chief communications officer Robert Faulkner explains how the Serie A giants are reinventing themselves off the pitch in order to connect with their international fanbase.
The latest issue of SportsPro focuses on all things athletes, from those who invest to those who create and curate content, to the most marketable athlete on the planet.
SportsPro discusses sponsorship economics and Fifa with Hisense UK’s senior marketing manager Arun Bhatoye
The NFL has become indecisive at a time it needs clarity as an organisation, with chaos emerging from all corners. Can it save itself?
In 2013 Roc Nation Sports became part of Shawn ‘Jay-Z’ Carter’s music and entertainment empire. Five years on, with dozens of leading US athletes on its books, it has the world of soccer in its sights. President and head of branding Michael Yormark talks about how music, lifestyle and personality inform its unique approach to its clients.
French soccer player Paul Pogba has been named the world’s most marketable athlete in 2018. Here, SportsPro looks back at some of the major personal milestones that have defined an extraordinary career so far - on and off the field.
It's the list that everyone - or some people, at least - has been talking about: SportsPro's annual World's 50 Most Marketable Athletes.
An alternative look at SportsPro's 50 Most Marketable 2018 list, using Hookit's data.
With Colin Kaepernick's appearance in a Nike advertising campaign making waves globally, SportsPro looks at the commercial reasoning behind the move.
Queensland minister Kate Jones explains how and why the state and the city of Gold Coast - the recently announced host of next year's SportAccord convention - is striving to become a hub for international sport.
As another NFL season dawns, SportsPro looks at five of the juiciest off-field storylines to follow throughout the coming campaign.
Lewis Hamilton claims Italian Grand Prix victory after early collision with Sebastian Vettel.
For the ninth time, SportsPro has produced its annual list of the world’s 50 most marketable athletes.
The Hookit Marketability Score was created especially for SportsPro’s 2018 50 most marketable athletes, here's how it works.
With county cricket in the midst of an unlikely digital boom, SportsPro spoke to Somerset CCC digital exec Ben Warren about unprecedented viewing figures, the social habits of cricket fans and digital media's ability to transform a club.
Edward Willis, sports business and marketing manager at SPORTS MARKETING SURVEYS INC. discusses how broadcasters and rights holders are reacting to a shifting broadcast landscape and what this means for viewers.
Why artificial intelligence is set to take sports analysis into the next generation, explained by Sportlogiq.
After testing the ground in the NHL, SportsPro spoke to Sportlogiq’s chief executive Craig Buntin about his ambition to change the data analytics game.
The Sunshine Coast Lightning claimed their second Suncorp Super Netball crown last weekend, recording back-to-back titles in only their second season. Chief executive Danielle Smith explains how this unique venture became an overnight success.
As business-minded and commercially savvy athletes continue to seek equity over cash, former world number one tennis player Andy Murray lifts the lid on how he is helping startups grow, and explains how he identifies the companies he wants to invest in.
Sebastian Vettel wins Belgian Grand Prix in race is overshadowed by dramatic crash.
SportsPro's editor at large Eoin Connolly muses on golf's opportunity as two fading greats announce a battle royale in Las Vegas.
SportsPro caught up with Sam Grimley, commercial director of GumGum, to discuss the ever-changing sports sponsorship landscape and how digital media has affected the way in which brand exposure is measured.
SportsPro editor-at-large Eoin Connolly discusses digital broadcast strategy with Eleven Sports group chief executive Marc Watson and Sky Sports director of strategy Jonathan Licht.
Zeynep Yalım Uzun, chief marketing officer at Arçelik, Beko’s parent company, discusses the Turkish electronics company’s #EatLikeAPro campaign, and explains how it utilised its partnership with Spanish soccer champions Barcelona to ensure the initiative was a success.