More Insights

At large: what does life after Scudamore hold for the Premier League?

At large: what does life after Scudamore hold for the Premier League?

After a two-decade reign in which he has delivered ever more abundant TV revenues, Richard Scudamore will step down as executive chairman of the Premier League later this season. His successor must navigate a new world of challenges to keep English soccer's top flight in the ascendancy.

17 August 2018 | By Eoin Connolly

Premier League 2018/19 commercial guide: Every club, every sponsor

Premier League 2018/19 commercial guide: Every club, every sponsor

Just weeks after the conclusion of the Fifa World Cup, European club soccer is already creaking back into gear, with the English Premier League kicking off the major top-flight action. Here, SportsPro profiles the commercial portfolios of England's 20 leading clubs.

10 August 2018 | By Nick Friend

From the ground up: Understanding the value of integrity audits

From the ground up: Understanding the value of integrity audits

Following the launch of Genius Sports’ new Integrity Audit Service (IAS), Kevin Carpenter examines how a thorough review of a sport’s existing processes can enhance the level of long-term protection against betting-related corruption.

09 August 2018 | By Tom Bassam

Dimension Data: the tech behind the Tour de France

Dimension Data: the tech behind the Tour de France

Dimension Data was already involved in cycling as a team sponsor when it became a technology partner of Tour de France organiser ASO four years ago. Now, as UK and Ireland managing director Barney Taylor explains, its networks are changing the way the world’s most famous road race is experienced.

27 July 2018 | By Eoin Connolly

At large: is it time for an Olympic Fortnite?

At large: is it time for an Olympic Fortnite?

After the IOC and GAISF’s Esports Forum in Lausanne, SportsPro editor-at-large Eoin Connolly suggests a more radical approach might be needed to find a place for video games in the Olympic movement.

26 July 2018 | By Eoin Connolly

Eyes wide Open: The R&A’s Neil Armit: ‘We understand inclusivity in sport is incredibly important’

Eyes wide Open: The R&A’s Neil Armit: ‘We understand inclusivity in sport is incredibly important’

Golf’s oldest and most prestigious major, the Open Championship, has begun embarking on a modernisation project to make an event built in the 19th century fit for 21st century consumption. Its organiser, The R&A, now envisages a similar journey for the sport as a whole, using commercial and digital means to tell new stories to new audiences and get a different range of people to play.

25 July 2018 | By Eoin Connolly

Fast company: how Usain Bolt built a sprinting legacy

Fast company: how Usain Bolt built a sprinting legacy

Few athletes have redefined their sport like Usain Bolt. An 11-time world champion, eight-time Olympic gold medallist, holder of multiple world records: for a full decade, the Jamaican sprint king dominated track and field, becoming his sport’s most recognisable and marketable presence in the process.

23 July 2018 | By Michael Long

At large: MP & Silva and the new agency ecosystem

At large: MP & Silva and the new agency ecosystem

Reports that MP & Silva has missed scheduled payments to rights holders has underscored the need for agencies to find new ways of creating value in a changing media environment.

18 July 2018 | By Eoin Connolly

More Insights →