Out now: SportsPro Issue 96 - The Broadcast Edition

A packed new edition of SportsPro magazine includes features on Formula One, broadcast and OTT, English cricket, bespoke Uefa Champions League rights agency Team Marketing, Lagardère in China and much more.

Out now: SportsPro Issue 96 - The Broadcast Edition

It is now a little over a year since Liberty Media completed its US$8 billion takeover of Formula One, and issue 96 of SportsPro includes interviews with two of the men who have since been among those leading the breathless efforts to bring motorsport's elite championship into the modern era.

Sean Bratches, Formula One's managing director of commercial operations, tells Adam Nelson how he has been inspired by the challenge of reviving one of world sport's most glamorous properties, while global head of digital and new business Frank Arthofer lays out the plans to redefine the series' place in the media ecosystem.


Elsewhere in issue 96

- As the sports media community prepares to descend en masse on Monaco for the Sportel convention, the new edition of SportsPro includes a heavy focus on the broadcast sector and, in particular, the influence of digital distribution. Michael Long sets the scene in OTT, across everything from Disney's big move to the entrance of the tech giants, and discovers how leading data and integrity player Sportradar has given rights holders a new avenue to reach their viewers.

- Marc Watson has already spearheaded one disruptive entry into sports broadcasting with BT Sport, and now he is doing it again as executive chairman and chief executive of Eleven Sports. He explains how the Andrea Radrizzani-owned outfit is thinking locally to achieve global ambitions, and gives his thoughts on the fundamental changes affecting how fans watch sport.

- The England and Wales Cricket Board (ECB) completed one of the most eye-catching rights deals of the year back in June, when they signed Sky Sports and the BBC to new agreements worth a combined UK£1.1 billion from 2020. At the end of a busy summer, chief executive Tom Harrison tells Eoin Connolly that the new arrangement will support an aggressive push to broaden the game's appeal, with a new T20 competition on the horizon.

- Team Marketing was created in 1991 to market the rights for European soccer's newly launched Champions League and has since generated €37 billion in sales for Uefa's club competitions. In an exclusive insight, it throws open the doors to its offices in Lucerne to reveal how its operation has evolved.

- Global agency giant Lagardère Sports and Entertainment has been in China for 25 years and understands the market better than most. As its new office in Shanghai is officially launched, chief executive Andrew Georgiou discusses the secrets of the market that will transform the world economy - and world sport.

- There are trips behind the scenes to European club handball's VELUX EHF FINAL4 in Cologne and the Enfusion kickboxing event in Antwerp, the lessons from The Brand Conference 2017, William Ward on the latest entry in sailing's unique Clipper Race, and much more.

Issue 96 includes our regular guides, columns and features and is available now.