With the US, Mexico and Canada confirmed as hosts of the 2026 Fifa World Cup, SportsPro looks back over a race that looked closer than expected – until it wasn’t.
SportsPro examines the business behind Russia's World Cup stadia, as well as the challenges faced in preparing the 12 venues for the tournament.
Professor Daniel Gervais, chair in law at Vanderbilt University, states the case against Saudi Arabia-based broadcaster ArabSat's piracy breach of Qatari network BeIN Sports' media rights.
Sebastian Vettel leapfrogs Lewis Hamilton as VIP guest waves chequered flag one lap too early.
The world’s biggest soccer event provides the ultimate platform for brands to compete for the attention of the sport’s 4 billion fans. Sportswear rivals Adidas and Nike, which both boast ties to the World Cup that stretch back decades, will be neck and neck as they compete to engage consumers over the next month. SportsPro compares each brand’s investments and marketing tactics to predict which will come out on top.
Following the conclusion of the Premier League’s latest domestic TV deal, SportsPro takes a look at how the pieces fell into place for Amazon to make its move, and the implications its entry might have for how rights to English soccer’s top flight are sold in the future.
Rayde Luis Baez, managing director of the WWP Group in Western and Southern Europe and Americas, on how the US sports industry makes the most of the potentially huge betting windfall coming its way.
SportsPro travelled to ONE: Unstoppable Dreams in Singapore to learn how ONE Championship’s PR team has succeeded in positioning Asia's largest martial arts organisation as a leader in the fight game.
General Data Protection Regulation (GDPR) expert Milly Lawrence, a consultant at LiveWire Sport, spells out what the hottest acronym since COBRA actually means.
Matt Wheatcroft, managing director of Purpose Media, tells the story of how English soccer club Derby County took an innovative approach to their digital output and secured stunning returns.
From Arsene Wenger’s departure to Tottenham’s victory over Leicester, Josh Baines, product marketing manager at digital brand intelligence analysts Grapeshot, reveals how it is possible to take advantage of 'tent-pole' events.
The landmark Supreme Court of the United States (SCOTUS) decision to lift the country’s widespread ban on sports betting and turn the matter over to the discretion of individual states has led to widespread speculation over what it means for the US sports industry. Here, SportsPro assesses the impact of Monday’s ruling.
Lewis Hamilton led Mercedes’ first one-two of the season as Formula One’s European swing slipped into gear.
Lewis Hamilton was the beneficiary of good fortune for his first win of the season while in the paddock talks about Asian expansion and the series’ technical regulations continue.
Red Bull’s Daniel Ricciardo meanders through the field to bring Ferrari’s early-season dominance to an end as Liberty Media sets wheels in motion for a permanent home in China.
Ahead of taking on the role of head coach at sponsorshipX 2018, T1 Agency president and founder Mark Harrison offers his thoughts on sponsorship trends.