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Nike vs Adidas: The brand battle of the 2018 World Cup

Nike vs Adidas: The brand battle of the 2018 World Cup

The world’s biggest soccer event provides the ultimate platform for brands to compete for the attention of the sport’s 4 billion fans. Sportswear rivals Adidas and Nike, which both boast ties to the World Cup that stretch back decades, will be neck and neck as they compete to engage consumers over the next month. SportsPro compares each brand’s investments and marketing tactics to predict which will come out on top.

11 June 2018 | By Elena Holmes

Prime time: What does the Premier League’s deal with Amazon really mean?

Prime time: What does the Premier League’s deal with Amazon really mean?

Following the conclusion of the Premier League’s latest domestic TV deal, SportsPro takes a look at how the pieces fell into place for Amazon to make its move, and the implications its entry might have for how rights to English soccer’s top flight are sold in the future.

11 June 2018 | By Sam Carp

What does the US Supreme Court sports betting ruling actually mean?

What does the US Supreme Court sports betting ruling actually mean?

The landmark Supreme Court of the United States (SCOTUS) decision to lift the country’s widespread ban on sports betting and turn the matter over to the discretion of individual states has led to widespread speculation over what it means for the US sports industry. Here, SportsPro assesses the impact of Monday’s ruling.

14 May 2018 | By Tom Bassam

F1 Business Diary 2018: The Azerbaijan Grand Prix

F1 Business Diary 2018: The Azerbaijan Grand Prix

Lewis Hamilton was the beneficiary of good fortune for his first win of the season while in the paddock talks about Asian expansion and the series’ technical regulations continue.

30 April 2018 | By Tom Bassam

F1 Business Diary 2018: The Chinese Grand Prix

F1 Business Diary 2018: The Chinese Grand Prix

Red Bull’s Daniel Ricciardo meanders through the field to bring Ferrari’s early-season dominance to an end as Liberty Media sets wheels in motion for a permanent home in China.

16 April 2018 | By Sam Carp

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