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F1 Business Diary 2018: The Chinese Grand Prix

F1 Business Diary 2018: The Chinese Grand Prix

Red Bull’s Daniel Ricciardo meanders through the field to bring Ferrari’s early-season dominance to an end as Liberty Media sets wheels in motion for a permanent home in China.

16 April 2018 | By Sam Carp

F1 Business Diary 2018: The Bahrain Grand Prix

F1 Business Diary 2018: The Bahrain Grand Prix

With Sebastian Vettel's second victory of the season overshadowed by a horrific injury to a Ferrari mechanic, in the paddock talks continue to heat up about Liberty's plans for the sport.

09 April 2018 | By Michael Long

2018 Formula One commercial preview

2018 Formula One commercial preview

As Australia prepares to usher in the new Formula One campaign on Sunday, SportsPro takes a look at what each team has been up to during the off-season, and what issues need to be addressed in Liberty’s second year.

23 March 2018 | By Sam Carp

How Hookit unlocks the real value of brand data

How Hookit unlocks the real value of brand data

Hookit has partnered with SportsPro to provide insights into key trends in the sports sponsorship space, specifically when it comes to the value athletes, teams, and leagues are driving for their sponsoring brands.

15 February 2018 | By Guest Contributor

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