Hookit offers its insight into the socially engaging early World Cup' winners.
The PGA Tour and Discovery will begin a 12-year, US$2 billion global media rights partnership and launch an OTT platform in 2019. It is a unique arrangement that could hold clues for how the sports broadcast market will develop.
SportsPro looks back over an Italian club soccer saga that bounced from Catalunya to the Court of Milan, and ended with Sky Italia and Perform picking up the pieces.
With the US, Mexico and Canada confirmed as hosts of the 2026 Fifa World Cup, SportsPro looks back over a race that looked closer than expected – until it wasn’t.
Sebastian Vettel leapfrogs Lewis Hamilton as VIP guest waves chequered flag one lap too early.
Rayde Luis Baez, managing director of the WWP Group in Western and Southern Europe and Americas, on how the US sports industry makes the most of the potentially huge betting windfall coming its way.
SportsPro travelled to ONE: Unstoppable Dreams in Singapore to learn how ONE Championship’s PR team has succeeded in positioning Asia's largest martial arts organisation as a leader in the fight game.
General Data Protection Regulation (GDPR) expert Milly Lawrence, a consultant at LiveWire Sport, spells out what the hottest acronym since COBRA actually means.
Matt Wheatcroft, managing director of Purpose Media, tells the story of how English soccer club Derby County took an innovative approach to their digital output and secured stunning returns.
From Arsene Wenger’s departure to Tottenham’s victory over Leicester, Josh Baines, product marketing manager at digital brand intelligence analysts Grapeshot, reveals how it is possible to take advantage of 'tent-pole' events.
The landmark Supreme Court of the United States (SCOTUS) decision to lift the country’s widespread ban on sports betting and turn the matter over to the discretion of individual states has led to widespread speculation over what it means for the US sports industry. Here, SportsPro assesses the impact of Monday’s ruling.
Lewis Hamilton led Mercedes’ first one-two of the season as Formula One’s European swing slipped into gear.
Sportradar has developed into a range of new areas in data and media services over the past decade but it still has an eye on how the sports industry will evolve, looking into the university and startup scenes, and even within its own staff, for new talent.
Last week, English soccer club Aston Villa became the first side in England to adopt a vertical ecommerce model when they announced a three-way kit partnership with Fanatics and Luke 1977. SportsPro looks at the story behind the deal, and how it could revolutionise soccer’s traditional approach to kit production.
Lewis Hamilton was the beneficiary of good fortune for his first win of the season while in the paddock talks about Asian expansion and the series’ technical regulations continue.
Speaking at SportAccord 2018 in Bangkok, International Tennis Federation (ITF) president David Haggerty discusses the Davis Cup, Gerard Piqué and the future of tennis.