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Formula One sponsorship: The past, present and future

Formula One sponsorship: The past, present and future

Robin Fenwick, chief executive of sports sponsorship and events consultancy Right Formula, looks back at the evolution of sponsorship in motorsport's Formula One, and discusses the growing importance of authenticity in partnerships.

17 July 2018 | By Guest Contributor

The Smart World Cup: A Russia 2018 tech guide

The Smart World Cup: A Russia 2018 tech guide

With soccer finally embracing on-field technology and Russia desperate to impress with an unforgettable show, a summer of innovation was always likely. Here, SportsPro looks at the newest advancements and gadgets being rolled out at the tournament.

26 June 2018 | By Nick Friend

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