As Australia prepares to usher in the new Formula One campaign on Sunday, SportsPro takes a look at what each team has been up to during the off-season, and what issues need to be addressed in Liberty’s second year.
Reports that English soccer authorities have agreed a two-week midseason break for Premier League clubs from 2019/20 could have considerable implications for the game.
Ahead of the new MotoGP season, managing director Pau Serracanta explains how the global motorcycling series is driving innovation on all fronts in an attempt to engage every generation of fan.
Premier League club Arsenal’s recent travails on the field came to a head with a meek 3-0 defeat to Manchester City in the Carabao Cup final but a new UK£200 million shirt sponsorship renewal with Emirates has created some new commercial space. SportsPro looks at what this deal means for the north London club and how a potential sleeve sponsor deal could see them close the financial gap to their rivals further up the table.
With PyeongChang’s Winter Olympics now in full swing, SportsPro takes a look at how the International Olympic Committee’s 13 top-tier partners - both young and old - are leaving their mark on the Games.
Every Olympic Games this century has been a landmark in the decline of traditional TV viewership and the rise of digital consumption. Now, the IOC’s lead broadcast partners are trying to demonstrate to advertisers and stakeholders how PyeongChang 2018 is really being watched.
Hookit has partnered with SportsPro to provide insights into key trends in the sports sponsorship space, specifically when it comes to the value athletes, teams, and leagues are driving for their sponsoring brands.
The first SportsPro of 2018 includes a look at sporting investment in esports, innovation in the NBA with the Philadelphia 76ers and Boston Celtics, Formula E's Alejandro Agag and more.
Part three of SportsPro's Esports Week feature series sees us delve (not too deep) into the archive to dig out our look at the increasingly sophisticated, purpose-built esports live arena experience.
Part two of SportsPro's Esports Week focuses on Blizzard Entertainment’s Overwatch League, which launched amid much hype and anticipation in January, bringing a clutch of major league investors and a familiar franchise-based business model to the burgeoning business of esports.
SportsPro brings you a week of insights and interviews delving into the newfound land of competitive gaming. Check back for regular updates.
In part one of SportsPro's Esports Week we look at the familiar and formidable international federations, leagues, teams, owners and athletes all stacking the esports landscape.
With contenders preparing to enter their sealed bids on Friday, SportsPro editor Eoin Connolly sets the scene ahead of the Premier League's latest round of domestic broadcast rights sales.
PyeongChang’s nearly seven-year journey towards hosting the 2018 Winter Olympics has been a rollercoaster ride, one that has lurched and spluttered though a wider Olympic malaise and often struggled to capture the imagination, both at home and overseas.
The big-ticket media frenzy that is the Super Bowl takes place on Sunday. Here's everything you need to know.
On the eve of the 2018 Six Nations, SportsPro takes a look at the commercial forces and major stories behind this year’s edition of the northern hemisphere’s premier tournament.