Lewis Hamilton wins easily as Ferrari tactics backfire.
Ahead of his appearance at SportsPro The Brand Conference, Inter Milan’s chief communications officer Robert Faulkner explains how the Serie A giants are reinventing themselves off the pitch in order to connect with their international fanbase.
It's the list that everyone - or some people, at least - has been talking about: SportsPro's annual World's 50 Most Marketable Athletes.
An alternative look at SportsPro's 50 Most Marketable 2018 list, using Hookit's data.
Lewis Hamilton claims Italian Grand Prix victory after early collision with Sebastian Vettel.
Sebastian Vettel wins Belgian Grand Prix in race is overshadowed by dramatic crash.
Launched in 2016, Dugout has brought together dozens of soccer clubs worldwide – including Real Madrid, Barcelona, Liverpool and Arsenal – to rethink the value and execution of their online output in the face of a changing rights market and the rising significance of data.
Lewis Hamilton wins tense Hungarian Grand Prix as schedule takes break ahead for summer
Making sense of the trends of today is crucial to understanding what might happen tomorrow. Nowhere does that mantra ring truer than in the fast-moving point at which sport meets technology and digital media.
Lewis Hamilton wins action-packed race at the Hockenheim circuit as 2019 Miami race is scrapped.
Hookit's final look at who drove social engagement at the 2018 World Cup.
The 2018 Fifa World Cup has been warmly received, on and off the pitch, and the events of the past few weeks have provided some significant pointers as to the direction of travel in the business of soccer.
Robin Fenwick, chief executive of sports sponsorship and events consultancy Right Formula, looks back at the evolution of sponsorship in motorsport's Formula One, and discusses the growing importance of authenticity in partnerships.
Chris Chaney and Joe Hills of Dallas-based Infinite Esports talk to SportsPro editor-at-large Eoin Connolly about the latest developments in the sector, from competitive trends to Fortnite to sponsorship and international expansion.
Richard Payne, director of Sports Marketing Surveys Inc, takes a closer look at Formula One's British Grand Prix using human intelligence and social insights tool SMS INC RADAR to see what brands were up to.
Hookit takes a look at the players, teams and brands driving social engagement in Russia.