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Arlen Kantarian is US tennis's chief enabler
Arlen Kantarian keeps a low profile. So no one really knows who this remarkable sports manager really is
The US Tennis Open is a phenomenal occasion and is the world's single most profitable sporting event on a standalone basis. It throws off cash like no other event and for every two dollars taken in, a dollar is pure profit. Its as unprecedented as its chief executive is capable.
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from the brink The America’s Cup was on a roll until it adjourned to a New York courtroom. The suit may have been settled but the Cup’s commercial progress has stalled The 32nd America’s Cup last year was a commercial triumph but the plans for the 33rd in 2009 now lie in disarray as two billionaires fight a battle between art and commerce and history and modernism.
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The
value of a Nascar property
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The
true analysis of sport
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Message
in a bottle
The Indian entrepreneur has set the sport of Formula One alight in 2007. Now he has got the taste for sports sponsorship as a vehicle for promoting his fast growing Fly Kingfisher airline Vijay Mallya has been a sponsor of Formula One for the past 10 years but he claims no one noticed him before. Now with India on an economic roll, he is one of a new breed of global entrepreneurs where borders have no barriers. He sees Formula One as a way of continuing India’s growth story around the world and his newly-named Force India team along with an Indian Grand Prix will be the spearhead for his assault on global business. On the surface he may appear a colourful playboy, deep down he is a sober businessman who knows clearly what he wants and even more clearly how he is going to get it.
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The
art of activation ING has mastered the art of winning whilst losing in Formula One sponsorship ING, the global financial services group, has entered Formula One like no other sponsor before it. Veteran Dutch agent Mick De Haas put the deal together while American Isabelle Conner made sure the activation worked. Despite a lack of success on the track, together they have made quite an impact.
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The
ambassador Sir Jackie Stewart doesn’t have short-term relationships with his personal sponsors. In 2008 he celebrates 40 years with the Rolex watch company In 2008 Sir Jackie Stewart is celebrating his 40th anniversary as a brand ambassador for the Rolex company. Few commercial relationships last more than a few years, but Stewart’s has endured for four decades |
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| INSIGHTS | |
| The Revolution begins here Dietrich Mateschitz is masterminding a sports marketing revolution at Red Bull. Dietrich Mateschitz, the Austrian billionaire owner of the Red Bull beverage company, is in the middle of a process to launch a whole new type of marketing, tentatively named media activated marketing. Using the vast reach Red Bull has in sport and entertainment, it could change the media landscape, spark a whole raft of imitators and revolutionise the way sponsorship is viewed by global companies.
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| Who will succeed the Yankee king, George
Steinbrenner? American sport's strongman George Steinbrenner is gradually fading away No one ever thought a day would come when George Steinbrenner wasn't around anymore. As far as the New York Yankees are concerned, that day has come and gone, In fact Steinbrenner's last executive act is to stay alive long enough to nominate his successor. And it is going to be no comfortable task. |
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You
couldn’t make this up
Formula One’s most famous editor Matt Bishop has had a nightmare start to his new public relations career at McLaren Mercedes The Cozy relationship between sports journalists and the world of public relations took a nasty knock last month as Matt Bishop, arguably Formula One’s best known journalist, left his job as editor of F1 Racing magazine and decided to take the PR shilling at one of the sport’s top teams. But his newly-created job as director of communications at the McLaren Mercedes team straightaway pitched him into the middle of a tense and longstanding battle between team principal Ron Dennis and FIA president, Max Mosley. And in an amazing story, which you couldn’t make up, round one went to Mosley. |
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Top
20 sponsoring brands revealed
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The media shutout at NFL NFL Network is in a showdown with the most powerful media organization The first year of Commissioner Roger Goodell’s tenure at the National Football League has been dominated by the launch of the NFL Network and a war with the big guns of the American broadcast media. At the heart of the issue is the NFL’s attempt to turn itself into a media company at the same time as making hay as a sports property. It literally wants to eat its cake, but there are many apparent contradictions to be overcome before that can happen.
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When
Nascar declined to take the Subway
Super agent Zak Brown doesn’t like losing because he doesn’t do it very often. Already he has bounced back Zak Brown was one of the golden boys of the American sponsorship agency world, until his agency, Just Marketing, hit a bump in the road and dropped a US$150 million sponsorship deal in Nascar for the Subway fast-food chain. That takes some recovering from, but Brown is a very determined agent.
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The death
of ayrton senna His last 100 hours At Imola on 1st May 1994 the lights burned long into the night as journalists who had witnessed the death of Ayrton Senna filed the stories they thought they would never have to write. Twelve years after the last fatality in Formula One, the sport lost its most talented and least talented drivers in the same weekend. In the first and only account of the last four days of Senna’s life, this article has the detail and insight that has previously been missing from the story.
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