Guest Blog
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Patrick Nally: Let the 'fashion wear' games begin
The Olympic Games is a time when fierce competition ensues between the sportswear giants, so it was very opportune that I was able to reminisce recently with my old friend, John Boulter, who spent many years in senior posts at both Adidas and Reebok. Read more...
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How London helped to shape the modern Olympic movement
We all know that London will be hosting the 2012 Olympic Games, but how many of us know that years ago London played a pivotal role in helping the Olympics to become the commercial success it is today? Read more...
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The PR masters
Fulford PR has been at the forefront of the thriving Singapore sports market for over a decade. As founder Linda Fulford explains, the firm has bold plans for the future. Read more...
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Kunal Shah welcomes the i1 Super Series
Machdar Motorsports' launch of the i1 Super Series last week, and the news of Sachin Tendulkar's involvement in the competition, has caused quite a stir within the motorsport community. Answering any questions motorsport fans may have regarding the Indian Racing League (IRL) is journalist and former racing driver Kunal Shah. Read more...
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Opportunity Risq
As managing performance risk becomes increasingly important to the sports industry, London-based risk advisory Sportsrisq Capital is experiencing rapid growth. Read more...
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World in union
The World Union of Olympic Cities is preparing for its latest knowledgesharing event in Rio de Janeiro later this year. Daniel Brélaz explains why the organisation and November’s Lausanne Summit are so important. Read more...
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Alun James: Four Sure
Four Communications’ sports, arts and sponsorship division was established six years ago and as its chief executive Alun James explains, the agency is going from strength to strength. Read more...
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Simon Tuckey : Becoming a self-sustaining sport
A year out from the Olympic Games the sport of basketball in Great Britain has come a long way in a short space of time. We’ve enjoyed substantial TV coverage, we’ve played well in a number of international tournaments, we’ve secured a decent amount of income from the sponsors, set up an excellent performance structure and now have a comprehensive pathway in place from grassroots to international level. Read more...
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Twitter and how it’s bringing footballers (and the beautiful game) closer to fans
Twitter and Premiership footballers may seem like dangerous bedfellows given the recent indiscretions and copy exhaustion dedicated to the trysts of a certain Welsh model and footballer combo. Against this stream, however, is a veritable ark of footballing names committing their hourly, daily and weekly musings to Twitter. Read more...
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Airton Risk Management - Hedging Your Bets
Airton Risk Management was introduced to SportsPro readers in the June edition of the magazine. Now, director Rod O’Callaghan presents a guide to how Premier League clubs can adjust their finances in a new economic era. Read more...
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