Guest Blog
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Most Marketable…Agency?
Following the release of our 2013 list of the World's Most Marketable Athletes in association with Eurosport earlier this week, sports business blogger Chris Lesley has come up with a points system to determine which agency boasts the most marketable athletes on their books. Read more...
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Inside Liverpool FC: Matthew Baxter on building the club's global media profile
In the third instalment of our Inside Liverpool series, which delves into the inner workings of one of English soccer’s most historic clubs, chief media officer Matthew Baxter reveals how he and his team are using a multitude of media channels to enable Liverpool’s global fanbase to interact with the club like never before. Read more...
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Eurosport's Vincent David on the 50 Most Marketable 2013
Many hours and animated conversations are spent attempting to predict the future of sport. While the calendar of annual events provides dates and locations, predicting the results and the names which will perform at their peak is a less exact science. This is why the list of the 50 Most Marketable Athletes makes for such fascinating reading. Read more...
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How to unlock the value from sports fan engagement
While sport is a perfect driver to generate content from fans, the key challenge is doing it with authenticity and quality, writes Sports Revolution's Josh Robinson. Read more...
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Inside Liverpool FC: Billy Hogan on the new kit and the importance of touring
In the second instalment of our Inside Liverpool series, which delves into the inner workings of one of English soccer’s most historic clubs, Billy Hogan, Liverpool's chief commercial officer, outlines the commercial importance of pre-season tours, as the club unveils it's new kit. Read more...
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Inside Liverpool FC: Thinking global, acting local
In the first of a series of SportsPro columns by Liverpool FC executives, which delve into the inner workings of one of English soccer’s most historic clubs, Paul Rogers, the club's head of international digital development, reveals how he’s helping to build Liverpool’s global brand online. Read more...
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Grand National set to kick-start stalled economy
The Grand National is the mother of all steeplechases. It is the culmination of a three-day jumping festival that tests the endurance of both man and beast to the limit. While much of Britain will grind to a standstill at 4.15pm on Saturday 6th April; the halting British economy is set to receive a timely jump-start. Read more...
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Invest in Africa: How the Africa Cup of Nations can help promote Africa as a business proposition
Invest in Africa, the current shirt sponsor of Premier League side Sunderland AFC, works year-round to promote Africa as a credible business destination but with the Africa Cup of Nations having kicked off in South Africa this week, the organisation's programme director William Pollen believes now is the opportune time to celebrate the continent's potential. Read more...
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Sport’s Got Talent: How to grow a new breed of sport agency professional
As sports marketing agencies have grown in expertise and profile, so has their demand for talent across a wide range of specialties, writes Richard Peters, director of strategy and insight at Sports Revolution. Read more...
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Taking Le Tiss: Will Guernsey’s new image rights legislation catch on or be a one-season wonder?
Writing exclusively for SportsPro, sports law expert John Wallace assesses the potential impacts of Guernsey's recently enacted image rights legislation. Read more...
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