Guest Blog
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Digital is driving new business models and new ways to engage sports fans
Sport has seldom been more popular with the public or as valuable to media owners but even at a time when broadcasters are paying out record sums for the right to screen iconic events, changing consumer behaviour is calling old business models into question. Read more...
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Inside Liverpool FC: A summer to remember
In the penultimate instalment of our six-part Inside Liverpool series, Billy Hogan, Liverpool's chief commercial officer, reveals how one of English soccer’s most historic clubs is preparing for one of its busiest summers yet. Read more...
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Rod Kohler: The fine line of ethical shirt sponsorship
In the wake of Bolton Wanderers' decision to pull out of a controversial two-year deal with payday lender QuickQuid, Rod Kohler, managing director of specialist sponsorship and PR agency Revolution Sports + Entertainment, discusses the ethical tightrope that teams and sponsors often walk. Read more...
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Inside Liverpool FC: What does the future look like?
In the fourth instalment of our Inside Liverpool series, which delves into the inner workings of one of English soccer’s most historic clubs, Paul Rogers, the club's head of international digital development, ponders what the next decade might hold for Liverpool's digital and media ambitions. Read more...
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Could celebrating a goal infringe a trade mark?
Victoria Holvik of London-based law firm Charles Russell LLP gives a quick review of Tottenham Hotspur star Gareth Bale’s recent application for trade mark protection. Read more...
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Most Marketable…Agency?
Following the release of our 2013 list of the World's Most Marketable Athletes in association with Eurosport earlier this week, sports business blogger Chris Lesley has come up with a points system to determine which agency boasts the most marketable athletes on their books. Read more...
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Inside Liverpool FC: Matthew Baxter on building the club's global media profile
In the third instalment of our Inside Liverpool series, which delves into the inner workings of one of English soccer’s most historic clubs, chief media officer Matthew Baxter reveals how he and his team are using a multitude of media channels to enable Liverpool’s global fanbase to interact with the club like never before. Read more...
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Eurosport's Vincent David on the 50 Most Marketable 2013
Many hours and animated conversations are spent attempting to predict the future of sport. While the calendar of annual events provides dates and locations, predicting the results and the names which will perform at their peak is a less exact science. This is why the list of the 50 Most Marketable Athletes makes for such fascinating reading. Read more...
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How to unlock the value from sports fan engagement
While sport is a perfect driver to generate content from fans, the key challenge is doing it with authenticity and quality, writes Sports Revolution's Josh Robinson. Read more...
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Inside Liverpool FC: Billy Hogan on the new kit and the importance of touring
In the second instalment of our Inside Liverpool series, which delves into the inner workings of one of English soccer’s most historic clubs, Billy Hogan, Liverpool's chief commercial officer, outlines the commercial importance of pre-season tours, as the club unveils it's new kit. Read more...
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