Having recently launched in the UK, Ireland, Portugal and Myanmar, the global media company is plotting a path to global preeminence. Here, Marc Watson, Pedro Pinto and Danny Menken discuss Eleven Sports' cross-market strategy.
With the International Equestrian Federation having overhauled its commercial strategy to focus on each of the sport’s seven disciplines, commercial director Ralph Straus explains the importance of the changes in expanding equestrian’s offering to potential partners.
Digital content provider FeedConstruct is less than a year old but, fresh from signing a landmark deal with the Professional Squash Association, the company is now targeting an increased presence in the media rights sector.
Chief executive Marco Tinnirello reflects on another year of progress at Eurovision Media Services, the business arm of the European Broadcasting Union.
Scoopa has built its business on distributing video content quicker than ever before. Managing director Rene Alles explains why the company’s centralised cloud platform could transform the sports media industry.
The rising influence of US sportsmen and women has led to players' unions ensuring their collective marketing potential is left in their own hands. SportsPro spoke to key NBPA and NFLPA figures who highlight the changing face of group licensing rights.
Commercial interest in women’s sports properties is on the rise thanks to an upswing in popularity and media exposure. For the Ladies Professional Golf Association, organisers of the leading tour in women’s golf, the only way is up.
The latest issue of SportsPro focuses on all things athletes, from those who invest to those who create and curate content, to the most marketable athlete on the planet.
In 2013 Roc Nation Sports became part of Shawn ‘Jay-Z’ Carter’s music and entertainment empire. Five years on, with dozens of leading US athletes on its books, it has the world of soccer in its sights. President and head of branding Michael Yormark talks about how music, lifestyle and personality inform its unique approach to its clients.
French soccer player Paul Pogba has been named the world’s most marketable athlete in 2018. Here, SportsPro looks back at some of the major personal milestones that have defined an extraordinary career so far - on and off the field.
The Hookit Marketability Score was created especially for SportsPro’s 2018 50 most marketable athletes, here's how it works.
Uniqfeed provides virtual advertising solutions for sports through its software, which works to overlay pitchside boards and create new broadcast revenue streams. Different audience groups can occupy the same space, allowing brands to deliver ever more tailored messages to fans.
Founded last year as a joint venture between the Commonwealth Games Federation and Lagardère Sports, CGF Partnerships is bringing a fresh approach to the delivery and marketing of the Commonwealth Games. As CGF chief executive David Grevemberg explains, its impact is already proving transformative for a movement in flux.
Founded by Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum in 1992, Godolphin is the flagship of perhaps the most ambitious project in the modern history of sport. SportsPro travelled to the UAE to discover an outfit well aware of its legacy beyond on the track.
Few athletes have redefined their sport like Usain Bolt. An 11-time world champion, eight-time Olympic gold medallist, holder of multiple world records: for a full decade, the Jamaican sprint king dominated track and field, becoming his sport’s most recognisable and marketable presence in the process.
Fan engagement is literally embedded into the new home of the Atlanta Falcons thanks to the venue’s technology partnership with IBM. The IT solutions company’s global chief technology architect Ben Brillat reveals how they built the world’s most advanced stadium.