Russia’s first Fifa World Cup arrives amid a fragile geopolitical climate and an atmosphere of suspicion surrounding the host nation. Even for Fifa, an organisation by now accustomed to heightened scrutiny, this summer’s tournament has brought unprecedented challenges.
Hookit, SportsPro’s official data partner, offers its definitive verdict on the most interesting and engaging social media activity ahead of soccer’s foremost international showpiece.
Building out the commercial programme for a Fifa World Cup is a substantial undertaking at the best of times. Doing so engulfed in a vortex of scandal, public suspicion, corporate anxiety and heightened political tensions is another challenge altogether.
A serial bidder for the Fifa World Cup, Morocco has failed in four previous attempts to land soccer’s illustrious showpiece. With its sights now firmly set on the 2026 edition, the North African nation is out to upset the odds this time.
The 2018 launch of the HSBC BWF World Tour, marked a new beginning for badminton sport both competitively and commercially. Badminton World Federation secretary general Thomas Lund lifts the lid on the recent revamp, and outlines how the governing body plans to strengthen badminton’s reputation as a cutting-edge sport.
The Gold Coast 2018 Commonwealth Games from 4th to 15th April will be the first under the tenure of Louise Martin, the first female president of the Commonwealth Games Federation. Here, she discusses plans to build a relevant, inspiring future for the movement, a more sustainable strategy for major events, and the role of women in sports leadership.
With the Longines FEI World Cup Jumping Final set to take place in Paris in April, International Equestrian Federation president Ingmar De Vos explains the rise of jumping, and lays out how the governing body and Longines are working in tandem to ensure the sport continues to push boundaries on a global scale.
The 11th edition of the Women’s World Floorball Championships was held in Bratislava in December. SportsPro travelled to Slovakia to learn more about how the sport has built up a loyal fanbase, and its growth plan.
Along with the likes of soccer, rugby and tennis, judo is widely regarded as one of the most popular sports in France, making the Paris Grand Slam one of the most popular stops on the International Judo Federation’s World Tour. SportsPro made the short trip to this year’s edition to find out why the event sells out every time, and to learn about how it has gained a reputation as one of the most captivating competitions on the judo calendar.
After a series of events in Europe, SportAccord returns to Asia this year, bringing its usual phalanx of sports industry, federation and host city leaders with it to the Thai capital of Bangkok. With both the national and continental markets growing in scale and influence, the timing is very interesting indeed.
SportAccord's HealthAccord follows the success of the International Federation (IF) Forum 2016, where international sports federations gathered to discuss the power of sport to drive world health. Here, co-chair Dr Margo Mountjoy previews the event.
Gold Coast City, located at the southernmost part of the Australian State of Queensland, is renowned as a coastal surfing mecca, with its subtropical climate and sweeping white beaches making it one of the country’s tourist hotbeds. Now, as the city and the state welcome the 2018 Commonwealth Games, it hopes to assert itself as a worthy host of future sporting events.
After seven years of build-up, PyeongChang finally welcomed the Winter Olympics from 9th to 25th February. Michael Payne, the hugely influential former International Olympic Committee marketing director and creator of its landmark TOP sponsorship programme, has been present at every Games since 1984. This is his verdict on proceedings in South Korea.
The PyeongChang 2018 Olympic Games were lived more digitally than any before them. With the help of Hookit, our official data partner, SportsPro looks at some of the athletes, partners and moments that drove interest around the biggest sporting event of the year so far.
Hamstrung for years by local opposition to its proposed expansion of Crandon Park, the historic home of the Miami Open, IMG has finally shored up the long-term future of its crown jewel tennis tournament. A move to the Miami Dolphins’ Hard Rock Stadium in 2019 brings with it a chance to reimagine the event in a revamped setting.
With 407 million fans across 15 key markets, eventing has a strong base of global support from which to build for the future. Ralph Straus, the commercial director at the FEI, lays out the global equestrian body’s strategy for growth, and what keeps people flocking to witness this ultimate test of athleticism, endurance, and the trust between human and mount.