The Unofficial Partner Column: Leeds United and the Benny Hill Test

The Unofficial Partner Column: Leeds United and the Benny Hill Test

Reflecting on recent marketing efforts in the sports industry, Richard Gillis recalls a lesson learned from the world of broad 1970s TV comedy.

26 February 2018 | By Richard Gillis

The XFL rebirth: Can Vince McMahon’s former failure flourish in the Trump era?

The XFL rebirth: Can Vince McMahon’s former failure flourish in the Trump era?

SportsPro Americas editor Michael Long ruminates on whether Vince McMahon's decision to bring back the XFL in a different climate will offer the alternative football league redemption.

26 February 2018 | By Michael Long

LeBron, Embiid, Antetokounmpo: Why the NBA’s MVPs are marketing gold

LeBron, Embiid, Antetokounmpo: Why the NBA’s MVPs are marketing gold

Global head of Publicis, Robin Clarke on why marketeers need to jump on the NBA player train before it is too late

21 February 2018 | By Guest Contributor

The Matt Slater Column: Phil Neville could bring Lioness success but deserves scrutiny

The Matt Slater Column: Phil Neville could bring Lioness success but deserves scrutiny

As the England women’s national soccer team make a high-profile but inexperienced male appointment as head coach, Press Association’s chief sports reporter assesses the mood and the issues involved.

21 February 2018 | By Matt Slater

PyeongChang 2018: the top five legal talking points so far

PyeongChang 2018: the top five legal talking points so far

Alex Kelham, head of the sports business group at law firm Lewis Silkin, considers five of the top legal talking points surrounding the ongoing Winter Olympic Games in South Korea.

19 February 2018 | By Guest Contributor

The three top things you need to ask yourself, before upgrading your sports video analysis system

The three top things you need to ask yourself, before upgrading your sports video analysis system

Spiideo's handy guide to investing in or upgrading your sports video recording and analysis setup.

16 February 2018 | By Guest Contributor

ESPORTS WEEK: What will influence the future of esports in 2018?

ESPORTS WEEK: What will influence the future of esports in 2018?

Jurre Pannekeet, a senior market analyst at Newzoo, the leader in esports intelligence, explains how the industry will progress through adolescence in 2018.

16 February 2018 | By Guest Contributor

The ESI Super Forum: Where sports meets esports

The ESI Super Forum: Where sports meets esports

How the Esports Insider Super Forum is opening discussions between the world of esports and its traditional counterpart.

08 February 2018 | By Guest Contributor

In the ‘Age of More’, sponsorship needs to be different

In the ‘Age of More’, sponsorship needs to be different

Rayde Luis Baez and Robert Schmidle of the WWP Group on how they embraced the digital revolution in their recent Bundesliga and La Liga deals.

31 January 2018 | By Guest Contributor

Why respect for fundamental principles is essential for the sports business

Why respect for fundamental principles is essential for the sports business

Giles Morgan has become one of the most respected voices in sport marketing during a 25 year career which, until recently, included 12 years as head of global sponsorship at HSBC. Here, he makes the case for clear structures as a way of building certainty and prosperity in the sports industry.

22 January 2018 | By Guest Contributor

Sport under investigation: a practical guide

Sport under investigation: a practical guide

As the volume of investigations being carried out by sports bodies continues to rise, Ashley Blake outlines the steps sporting organisations have to take for them to be a success.

12 January 2018 | By Guest Contributor

Reading the latest trends in ticketing insurance

Reading the latest trends in ticketing insurance

Ticketing platforms have evolved to provide fans with greater choice and flexibility. Now, insurance providers are responding in kind.

12 January 2018 | By Guest Contributor

How to combine the venue and fan experience

How to combine the venue and fan experience

John Liljelund, secretary general of the International Floorball Federation, explains why an engaging venue offering can help new and small sports grow.

11 January 2018 | By Guest Contributor

The Long Read: Seven #SportsBiz questions for 2018

The Long Read: Seven #SportsBiz questions for 2018

As another year in the sports business dawns, SportsPro Americas editor Michael Long considers some of the most pressing issues hanging over the landscape of the North American industry.

09 January 2018 | By Michael Long

The Unofficial Partner Column: Sport is the Product

The Unofficial Partner Column: Sport is the Product

Richard Gillis asks whether Facebook's interests will bring a broadcast windfall for sport. The question is rhetorical...

22 December 2017 | By Richard Gillis

The Matt Slater Column: Fifa and Mutko seek their message

The Matt Slater Column: Fifa and Mutko seek their message

Press Association’s chief sports reporter wraps up the year at an extraordinary press event in Moscow, ahead of a massive year for sport and Russia.

21 December 2017 | By Matt Slater