Putting Heineken back in the Cup: Why now is the right time for an EPCR reunion

Putting Heineken back in the Cup: Why now is the right time for an EPCR reunion

Vincent Gaillard, EPCR chief executive and Heineken’s global sponsorship director Hans Erik Tuijt explain to SportsPro the implications of the companies reuniting for the European Champions Cup.

11 July 2018 | By Mac Andrews

Diversity roadmap - John Amaechi: ‘We’ve got to stop saying rainbow laces are the answer’

Diversity roadmap - John Amaechi: ‘We’ve got to stop saying rainbow laces are the answer’

John Amaechi, former NBA player turned psychologist and consultant at Amaechi Performance Systems, discusses the need for sport to create a diverse leadership that reflects the communities it represents, and the lack of meaningful action so far.

10 July 2018 | By Elena Holmes

Whistle Sports’ John West: ‘Linear won’t grow as fast as OTT, which won’t grow as fast as social’

Whistle Sports’ John West: ‘Linear won’t grow as fast as OTT, which won’t grow as fast as social’

John West, founder and chief executive of Whistle Sports, discusses how the digital sports media company will use its new partnership with Andrea Radrizzani’s Aser and Eleven Sports to expand into new markets and deliver a social viewing experience that aims to satisfy younger, digital-native audiences.

06 July 2018 | By Elena Holmes

Jon Dutton on making the 2021 Rugby League World Cup the best yet

Jon Dutton on making the 2021 Rugby League World Cup the best yet

Jon Dutton, chief executive of the 2021 Rugby League World Cup, speaks exclusively to SportsPro on why the sixth edition of the tournament in England will be the most watched ever, and how it can alter the perception of the sport in the country.

05 July 2018 | By Sam Carp

How NextVR brought virtual reality highlights to the NBA Finals

How NextVR brought virtual reality highlights to the NBA Finals

Danny Keens, vice president of content partnerships at NextVR, outlines the process of integrating virtual reality into an NBA broadcast, and explains why basketball fans are buying into a more immersive viewing experience.

27 June 2018 | By Sam Carp

Diversity roadmap - Former Fifa ExCo member Moya Dodd: ‘Sometimes quotas are the only way’

Diversity roadmap - Former Fifa ExCo member Moya Dodd: ‘Sometimes quotas are the only way’

Moya Dodd, former Australian national women’s team soccer player and current member of the Asian Football Confederation (AFC) discusses the reality of diversity quotas within the sports industry, the need to challenge discrimination, and the importance of role models if sport is to enact sustainable change.

25 June 2018 | By Elena Holmes

Russia 2018: The Octagon guide to effective Fifa World Cup sponsorship

Russia 2018: The Octagon guide to effective Fifa World Cup sponsorship

SportsPro spoke to three executives at international sports marketing company Octagon about maximising ROI for its clients in Russia this summer.

21 June 2018 | By Michael Long

Why Morocco’s sustainable World Cup bid shouldn’t be ignored

Why Morocco’s sustainable World Cup bid shouldn’t be ignored

In an attempt to avoid the pitfalls that have befallen previous major event hosts, Morocco has chosen to pursue a sustainable model for its 2026 World Cup bid. Here, SportsPro assesses the merits of a new kind of host offer.

12 June 2018 | By Tom Bassam

World Cup 2018: How Telemundo Deportes is tackling Russia

World Cup 2018: How Telemundo Deportes is tackling Russia

SportsPro caught up with Ray Warren, president of US Spanish language broadcaster Telemundo Deportes, to get the lowdown on the network's World Cup plans.

12 June 2018 | By Michael Long

The time is now: Hublot’s World Cup innovations

The time is now: Hublot’s World Cup innovations

Ricardo Guadalupe, chief executive of Hublot, tells SportsPro why the brand is one to watch in Russia and how being the World Cup official timekeeper will help it engage new markets.

05 June 2018 | By Elena Holmes

Leaders in Motorsport: How Nascar plans to conquer China

Leaders in Motorsport: How Nascar plans to conquer China

For years, the domestic narrative around Nascar has centred on its dwindling event attendances, falling TV viewership and mounting sponsorship struggles. Yet the growing international ambitions of stock-car racing’s preeminent series tell an altogether different story.

04 June 2018 | By Michael Long

‘Concrete doesn’t lie’: Street League Skateboarding arrives in London

‘Concrete doesn’t lie’: Street League Skateboarding arrives in London

Street League Skateboarding, the world's first and foremost professional skateboarding league, debuted in London last weekend, bringing its brand of skateboarding to the British market ahead of the sport's inclusion on the Olympic programme at Tokyo 2020.

25 May 2018 | By Michael Long

Leaders in Motorsport: The MSA’s David Richards on safeguarding the future of British motorsport

Leaders in Motorsport: The MSA’s David Richards on safeguarding the future of British motorsport

David Richards, chairman of the Motor Sports Association (MSA), the governing body of four-wheel motorsport in the UK, discusses how the organisation needs to help grow grassroots participation and attract a wider audience to ensure the sport stays relevant.

21 May 2018 | By Elena Holmes

With all eyes on Lima 2019, Panam Sports embraces change

With all eyes on Lima 2019, Panam Sports embraces change

Panam Sports president Neven Ilic discusses his modernisation strategy for the 78-year-old body, as preparations for the Lima 2019 Pan American Games continue apace.

17 May 2018 | By Michael Long

A ‘new frontier’: Turkey’s bid to host Euro 2024

A ‘new frontier’: Turkey’s bid to host Euro 2024

After three previous unsuccessful bids, Turkey has once again thrown its hat into the ring to stage the Uefa European Championship. Servet Yardimci, vice president of the Turkish Football Federation (TFF), discusses why the country is a deserving host for Euro 2024 and its edge over rival bidder Germany.

17 May 2018 | By Elena Holmes

Borussia Dortmund’s plan to take ‘the people’s club’ to Asia: ‘Everyone should take note of us’

Borussia Dortmund’s plan to take ‘the people’s club’ to Asia: ‘Everyone should take note of us’

Suresh Letchmanan, managing director of Borussia Dortmund Asia Pacific, outlines how the German soccer club are looking to establish a foothold in the Asian market, and explains how they are aiming to replicate their fan-first approach across the region.

17 May 2018 | By Sam Carp