Reality check: How Supponor is using virtual advertising to transform pitchside sponsorship

Reality check: How Supponor is using virtual advertising to transform pitchside sponsorship

James Gambrell, chief executive of Supponor, explains how the London-headquartered company is using augmented reality technology to revolutionise pitchside sports advertising, and how this digital content is opening up new revenue streams for the Bundesliga and La Liga.

05 April 2018 | By Elena Holmes

Jeff Zaltman on the revolutionary new Air Race E: ‘This will take us to the future quicker’

Jeff Zaltman on the revolutionary new Air Race E: ‘This will take us to the future quicker’

As Airborne motorsport series Air Race 1 announces plans for the first ever all-electric airplane race, SportsPro spoke to chief executive Jeff Zaltman about the plans for Air Race E.

05 April 2018 | By Guest Contributor

The right mix: Stephen Farrow on the Queen’s Club’s new partnership with Fever-Tree

The right mix: Stephen Farrow on the Queen’s Club’s new partnership with Fever-Tree

Two weeks ago, the Lawn Tennis Association (LTA) named Fever-Tree as the new title sponsor of the Queen’s Club Championship tennis tournament. SportsPro caught up with tournament director Stephen Farrow to find out how the partnership came to be, and how the event’s offering has evolved since becoming part of the ATP 500 series in 2015.

03 April 2018 | By Sam Carp

SportsPro Live Q&A Series: OTT

SportsPro Live Q&A Series: OTT

Ahead of SportsPro Live we asked a number of our speakers and exhibitors for their thoughts on some key industry issues. In this edition we hear from a selection of OTT experts.

30 March 2018 | By Guest Contributor

SportsPro Live Q&A Series: Broadcast

SportsPro Live Q&A Series: Broadcast

Ahead of SportsPro Live we asked a number of our speakers and exhibitors for their thoughts on some key industry issues. In this edition we hear from a selection of broadcast experts.

28 March 2018 | By Guest Contributor

SportsPro Live Q&A Series: Fan engagement

SportsPro Live Q&A Series: Fan engagement

Ahead of SportsPro Live we asked a number of our speakers and exhibitors for their thoughts on some key industry issues. In this edition we hear from a selection of fan engagement experts.

27 March 2018 | By Guest Contributor

Leaders in Motorsport: Sean Bratches on Formula One’s evolution under Liberty

Leaders in Motorsport: Sean Bratches on Formula One’s evolution under Liberty

Ahead of the first Grand Prix of 2018 Sean Bratches, Formula One’s managing director of commercial operations, tells SportsPro about the ongoing evolution of F1 under Liberty.

23 March 2018 | By Eoin Connolly

In the blood: How DNAFit is using gene testing to prepare Egypt for their World Cup return

In the blood: How DNAFit is using gene testing to prepare Egypt for their World Cup return

Avi Lasarow, founder and chief executive of DNAFit, explains how the London-based company’s fitness and nutrition-based gene-testing is delivering bespoke training programmes for athletes, and how it is helping partners from Premier League clubs to the Egyptian Olympic Committee find success.

14 March 2018 | By Elena Holmes

DFL Digital Sports: Putting the ‘Pun-desliga’ on the map

DFL Digital Sports: Putting the ‘Pun-desliga’ on the map

Ahead of his appearance at SportsPro Live, Andreas Heyden, the chief executive of the Bundesliga’s digital arm, explains how it works to deliver soccer ‘as it’s meant to be’.

13 March 2018 | By Tom Bassam

Changing perceptions: How the FA aims to transform women’s soccer in England

Changing perceptions: How the FA aims to transform women’s soccer in England

SportsPro caught up with Marzena Bogdanowicz, the Football Association’s head of commercial and marketing for women’s soccer, to find out how the restructured Women’s Super League represents a game-changing opportunity for players, broadcasters and brands.

08 March 2018 | By Sam Carp

Planning for gold: Five minutes with US Ski & Snowboard’s Dan Barnett

Planning for gold: Five minutes with US Ski & Snowboard’s Dan Barnett

US Ski & Snowboard boasts among its ranks some of the best-known and most marketable winter Olympians in the United States, if not the entire planet. After American skiers and snowboarders claimed an impressive medal haul in PyeongChang, Dan Barnett, the national governing body’s chief commercial officer, outlines his plan to turn that success into commercial gains.

06 March 2018 | By Michael Long

Making data count: How Capgemini plans to revolutionise the World Rugby Sevens Series

Making data count: How Capgemini plans to revolutionise the World Rugby Sevens Series

Virginie Régis, Capgemini’s global group marketing and communications director, explains why the company partnered with World Rugby, and how it plans to digitally transform the global governing body’s sevens series.

02 March 2018 | By Sam Carp

No-brainer: How Satisfi Labs’ artificial intelligence platform is aiming to transform fan service

No-brainer: How Satisfi Labs’ artificial intelligence platform is aiming to transform fan service

Don White, chief executive of Satisfi Labs, explains how the company’s intelligent platform delivers ever more personalised customer service experiences to the fan and how teams like the Boston Red Sox, the Atlanta Falcons, and their commercial partners are leveraging the technology.

23 February 2018 | By Elena Holmes

Seeking real success: the route forward for VR and AR

Seeking real success: the route forward for VR and AR

Global revenue from virtual reality technologies is predicted in some studies to be set for exponential growth in the next few years. With its ability to provide and amass data and to transform the user’s viewing experience, VR and augmented reality are finding footholds in the sports industry. SportsPro looks at how two VR companies, Zeality and Mandt VR, are using these new technologies to innovate the fan experience.

22 February 2018 | By Elena Holmes

Take HEED: Mati Kochavi on the AI platform that could change sports storytelling

Take HEED: Mati Kochavi on the AI platform that could change sports storytelling

HEED co-founder Mati Kohavi tells SportsPro how the platform is taking fan engagement to the next level.

21 February 2018 | By Tom Bassam

Process to progress: Why the Philadelphia 76ers owners are feeling buoyant

Process to progress: Why the Philadelphia 76ers owners are feeling buoyant

As basketball’s Philadelphia 76ers emerge from a gruelling period of rebuilding, the mood at parent company Harris Blitzer Sports and Entertainment is bouncing. A group that stresses the value of bright people and good ideas now wants to take all of its teams to the next level and become a major global influence.

16 February 2018 | By Eoin Connolly