Bringing method to madness: why Octagon is back in the media rights business

Bringing method to madness: why Octagon is back in the media rights business

Octagon's Daniel Cohen and Simon Wardle discuss the creation of the agency's new media rights consulting business, and offer their take on the shifting nature of the global sports rights marketplace.

28 August 2017 | By Michael Long

Sharing a vision: James Williams on Coca-Cola’s partnership with the Olympics

Sharing a vision: James Williams on Coca-Cola’s partnership with the Olympics

Ahead of his appearance at The Brand Conference, James Williams, Coca-Cola vice president of Olympic assets and marketing for Tokyo 2020, discusses the soft drinks giant’s longstanding relationship with sport’s showpiece occasion.

24 August 2017 | By George Dudley

Summer Universiade 2017: Fisu president Oleg Matytsin on the university sport mission

Summer Universiade 2017: Fisu president Oleg Matytsin on the university sport mission

With the 29th Summer Universiade underway in Taipei, International University Sports Federation (Fisu) president Oleg Matytsin explains the organisation's hosting model and its plan to get sport to the heart of education.

23 August 2017 | By Eoin Connolly

Malaysia Major Events’ Tony Nagamaiah on how the SEA Games are driving a national hosting strategy

Malaysia Major Events’ Tony Nagamaiah on how the SEA Games are driving a national hosting strategy

With the SEA Games underway in Kuala Lumpur, Malaysia Major Events general manager Tony Nagamaiah explains how the multi-sport event fits into a wider national hosting strategy.

21 August 2017 | By Eoin Connolly

Fuelling participation and Anthony Joshua: an interview with Lucozade’s James Young

Fuelling participation and Anthony Joshua: an interview with Lucozade’s James Young

James Young, Lucozade Ribena Suntory’s head of partnerships, discusses the campaigns that are broadening the brand’s target audience, and shares his thoughts on the power of partnerships with marketable stars like Anthony Joshua and Harry Kane.

17 August 2017 | By Sam Carp

Centralised thinking: Alastair Waddington on ITN’s partnership with the IAAF

Centralised thinking: Alastair Waddington on ITN’s partnership with the IAAF

Earlier this month ITN Productions agreed a deal with athletics’ global governing body, the IAAF, to form a joint venture for the host broadcasting and media production of the sport’s major events. Alastair Waddington, the ITN Productions director of sport, explains how the partnership came together and how it will work.

09 August 2017 | By George Dudley

Unscriptd: Powering the video of Ronaldo, Kohli and the world’s best athletes

Unscriptd: Powering the video of Ronaldo, Kohli and the world’s best athletes

SportsPro speaks to Brent Scrimshaw, co-founder and chief executive officer of social video platform Unscriptd, to learn more about how global sports stars are using the platform to build their brand.

09 August 2017 | By Sam Carp

Destination Ireland: The Women’s Rugby World Cup and beyond

Destination Ireland: The Women’s Rugby World Cup and beyond

Edel Mitchell, head of international events prospecting and bidding unit at tourism body Fáilte Ireland, tells SportsPro about bidding for and hosting the Women’s Rugby World Cup, and how it can help to attract further major events to the Republic of Ireland and Northern Ireland.

09 August 2017 | By Adam Nelson

Niels de Vos on London 2017 and building a legacy for British athletics

Niels de Vos on London 2017 and building a legacy for British athletics

As the London 2017 World Athletics Championships begin, UK Athletics and local organising committee chief executive Niels de Vos talks to SportsPro about the value of winning, the future of the sport, and preparations for an event that will evoke memories of the city’s Olympics five years ago.

04 August 2017 | By Adam Nelson

“We’re the stewards of golf’s future”: The R&A’s Neil Armit on the Open and beyond

“We’re the stewards of golf’s future”: The R&A’s Neil Armit on the Open and beyond

Neil Armit, chief commercial officer of the Royal & Ancient, reflects on a hugely successful Open Championship at Royal Birkdale Golf Club, and discusses the difficulty in striking a balance between golf’s traditions and an evolving sports landscape.

04 August 2017 | By Adam Nelson

Visa’s Kate Johnson talks digital disruption, influencer marketing and the evolution of sponsorship

Visa’s Kate Johnson talks digital disruption, influencer marketing and the evolution of sponsorship

Kate Johnson, Visa’s head of global sponsorship marketing, outlines the payment services company’s sports strategy and shares her thoughts on the future of a sponsorship sector undergoing drastic change.

03 August 2017 | By Michael Long

Athletics after Usain: An interview with Ricky Simms

Athletics after Usain: An interview with Ricky Simms

With the IAAF World Athletics Championships about to get underway in London, Ricky Simms, director of PACE Sports Management, discusses the legacy his client Usain Bolt will leave behind.

03 August 2017 | By Adam Nelson

Clare Connor on English cricket’s triumph and the future of women’s sport

Clare Connor on English cricket’s triumph and the future of women’s sport

England capped a remarkable Women’s World Cup with victory at a sold-out Lord’s on 23rd July but for Clare Connor, the head of England women’s cricket at the ECB, the work has only just begun.

28 July 2017 | By Eoin Connolly

“Our second home”: Hussain Naqi on the Jacksonville Jaguars’ love affair with London

“Our second home”: Hussain Naqi on the Jacksonville Jaguars’ love affair with London

SportsPro speaks to the Jacksonville Jaguars’ senior vice president of international development to learn more about the NFL franchise’s efforts to develop American football in the UK, and the club’s endeavours to establish itself as London’s team.

25 July 2017 | By Sam Carp

At the DBL: Minute Media’s new esports platform

At the DBL: Minute Media’s new esports platform

As leading sports media and technology company Minute Media turns its attention to esports with its DBLTAP app, Duncan McMonagle, its senior vice president of strategy and partnerships, shares its strategy for the future and his wider opinions on the state of the esports industry.

24 July 2017 | By George Dudley

Fighting for value: Inside Lagardère Sports’ deal with the WWE

Fighting for value: Inside Lagardère Sports’ deal with the WWE

After World Wrestling Entertainment (WWE) named Lagardère Sports as its international sponsorship sales agency, SportsPro takes a look at how the agency is preparing to work with a brand that straddles the divide between sports and entertainment, and how the move reflects broader industry trends.

20 July 2017 | By Adam Nelson