World Cup pirates: Saudi Arabia’s BeIN action threatens future of international sports broadcasting

World Cup pirates: Saudi Arabia’s BeIN action threatens future of international sports broadcasting

Professor Daniel Gervais, chair in law at Vanderbilt University, states the case against Saudi Arabia-based broadcaster ArabSat's piracy breach of Qatari network BeIN Sports' media rights.

13 June 2018 | By Guest Contributor

F1 Business Diary 2018: The Canadian Grand Prix

F1 Business Diary 2018: The Canadian Grand Prix

Sebastian Vettel leapfrogs Lewis Hamilton as VIP guest waves chequered flag one lap too early.

11 June 2018 | By Sam Carp

Nike vs Adidas: The brand battle of the 2018 World Cup

Nike vs Adidas: The brand battle of the 2018 World Cup

The world’s biggest soccer event provides the ultimate platform for brands to compete for the attention of the sport’s 4 billion fans. Sportswear rivals Adidas and Nike, which both boast ties to the World Cup that stretch back decades, will be neck and neck as they compete to engage consumers over the next month. SportsPro compares each brand’s investments and marketing tactics to predict which will come out on top.

11 June 2018 | By Elena Holmes

Prime time: What does the Premier League’s deal with Amazon really mean?

Prime time: What does the Premier League’s deal with Amazon really mean?

Following the conclusion of the Premier League’s latest domestic TV deal, SportsPro takes a look at how the pieces fell into place for Amazon to make its move, and the implications its entry might have for how rights to English soccer’s top flight are sold in the future.

11 June 2018 | By Sam Carp

Wanna bet? Responsibility and integrity are the keys to the US sports gambling windfall

Wanna bet? Responsibility and integrity are the keys to the US sports gambling windfall

Rayde Luis Baez, managing director of the WWP Group in Western and Southern Europe and Americas, on how the US sports industry makes the most of the potentially huge betting windfall coming its way.

01 June 2018 | By Guest Contributor

Pounding the pavement: Inside ONE Championship’s pugnacious PR machine

Pounding the pavement: Inside ONE Championship’s pugnacious PR machine

SportsPro travelled to ONE: Unstoppable Dreams in Singapore to learn how ONE Championship’s PR team has succeeded in positioning Asia's largest martial arts organisation as a leader in the fight game.

30 May 2018 | By Sam Carp

D-Day for GDPR: What it means for the sports industry

D-Day for GDPR: What it means for the sports industry

General Data Protection Regulation (GDPR) expert Milly Lawrence, a consultant at LiveWire Sport, spells out what the hottest acronym since COBRA actually means.

24 May 2018 | By Guest Contributor

The Derby County model: digital transformation drives the future of sports marketing

The Derby County model: digital transformation drives the future of sports marketing

Matt Wheatcroft, managing director of Purpose Media, tells the story of how English soccer club Derby County took an innovative approach to their digital output and secured stunning returns.

23 May 2018 | By Guest Contributor

What the Premier League final day teaches brands about leveraging trending content in real time

What the Premier League final day teaches brands about leveraging trending content in real time

From Arsene Wenger’s departure to Tottenham’s victory over Leicester, Josh Baines, product marketing manager at digital brand intelligence analysts Grapeshot, reveals how it is possible to take advantage of 'tent-pole' events.

16 May 2018 | By Guest Contributor

What does the US Supreme Court sports betting ruling actually mean?

What does the US Supreme Court sports betting ruling actually mean?

The landmark Supreme Court of the United States (SCOTUS) decision to lift the country’s widespread ban on sports betting and turn the matter over to the discretion of individual states has led to widespread speculation over what it means for the US sports industry. Here, SportsPro assesses the impact of Monday’s ruling.

14 May 2018 | By Tom Bassam

F1 Business Diary 2018: The Spanish Grand Prix

F1 Business Diary 2018: The Spanish Grand Prix

Lewis Hamilton led Mercedes’ first one-two of the season as Formula One’s European swing slipped into gear.

14 May 2018 | By Eoin Connolly

Scanning for ideas: How Sportradar is embracing an innovative spirit

Scanning for ideas: How Sportradar is embracing an innovative spirit

Sportradar has developed into a range of new areas in data and media services over the past decade but it still has an eye on how the sports industry will evolve, looking into the university and startup scenes, and even within its own staff, for new talent.

11 May 2018 | By Eoin Connolly

Aston Villa, Fanatics and Luke 1977: A glimpse into the future of kit deals?

Aston Villa, Fanatics and Luke 1977: A glimpse into the future of kit deals?

Last week, English soccer club Aston Villa became the first side in England to adopt a vertical ecommerce model when they announced a three-way kit partnership with Fanatics and Luke 1977. SportsPro looks at the story behind the deal, and how it could revolutionise soccer’s traditional approach to kit production.

04 May 2018 | By Sam Carp

F1 Business Diary 2018: The Azerbaijan Grand Prix

F1 Business Diary 2018: The Azerbaijan Grand Prix

Lewis Hamilton was the beneficiary of good fortune for his first win of the season while in the paddock talks about Asian expansion and the series’ technical regulations continue.

30 April 2018 | By Tom Bassam

SportAccord 2018: ITF president outlines vision for “game-changing” Davis Cup reforms

SportAccord 2018: ITF president outlines vision for “game-changing” Davis Cup reforms

Speaking at SportAccord 2018 in Bangkok, International Tennis Federation (ITF) president David Haggerty discusses the Davis Cup, Gerard Piqué and the future of tennis.

18 April 2018 | By Michael Long

Hookit: Instagram data privacy changes and the impact on the sports industry

Hookit: Instagram data privacy changes and the impact on the sports industry

Digital sponsorship value analysts Hookit assess the impact of Instagram's recent platform API shutdown.

18 April 2018 | By Guest Contributor