T1 Agency president Mark Harrison’s three most important sponsorship trends

T1 Agency president Mark Harrison’s three most important sponsorship trends

Ahead of taking on the role of head coach at sponsorshipX 2018, T1 Agency president and founder Mark Harrison offers his thoughts on sponsorship trends.

16 April 2018 | By Guest Contributor

F1 Business Diary 2018: The Bahrain Grand Prix

F1 Business Diary 2018: The Bahrain Grand Prix

With Sebastian Vettel's second victory of the season overshadowed by a horrific injury to a Ferrari mechanic, in the paddock talks continue to heat up about Liberty's plans for the sport.

09 April 2018 | By Michael Long

Out now: SportsPro Issue 99 - The Commonwealth Games and SportAccord

Out now: SportsPro Issue 99 - The Commonwealth Games and SportAccord

The latest issue of SportsPro discovers what Gold Coast 2018 could mean for the host city and the Commonwealth, looks at how federations are faring ahead of SportAccord, checks in on the 2026 Fifa World Cup race and more.

03 April 2018 | By Eoin Connolly

F1 Business Diary 2018: The Australian Grand Prix

F1 Business Diary 2018: The Australian Grand Prix

Sebastian Vettel edges Lewis Hamilton as broadcast and sponsorship quirks serve as a backdrop to Melbourne’s season-opener.

26 March 2018 | By Eoin Connolly

Discovering cricket: Will Dsport challenge Star and Sony for Indian rights?

Discovering cricket: Will Dsport challenge Star and Sony for Indian rights?

With the Indian national cricket team broadcast rights up for auction on 3rd April, SportsPro assesses the impact of Discovery’s entry into the market.

26 March 2018 | By Tom Bassam

2018 Formula One commercial preview

2018 Formula One commercial preview

As Australia prepares to usher in the new Formula One campaign on Sunday, SportsPro takes a look at what each team has been up to during the off-season, and what issues need to be addressed in Liberty’s second year.

23 March 2018 | By Sam Carp

On ice: What the Premier League winter break could mean for English soccer

On ice: What the Premier League winter break could mean for English soccer

Reports that English soccer authorities have agreed a two-week midseason break for Premier League clubs from 2019/20 could have considerable implications for the game.

07 March 2018 | By Elena Holmes

Leaders in Motorsport: Pau Serracanta on MotoGP’s ventures into esports, electric mobility and more

Leaders in Motorsport: Pau Serracanta on MotoGP’s ventures into esports, electric mobility and more

Ahead of the new MotoGP season, managing director Pau Serracanta explains how the global motorcycling series is driving innovation on all fronts in an attempt to engage every generation of fan.

07 March 2018 | By Sam Carp

In search of a sleeve sponsor: Arsenal’s Emirates deal and their commercial options

In search of a sleeve sponsor: Arsenal’s Emirates deal and their commercial options

Premier League club Arsenal’s recent travails on the field came to a head with a meek 3-0 defeat to Manchester City in the Carabao Cup final but a new UK£200 million shirt sponsorship renewal with Emirates has created some new commercial space. SportsPro looks at what this deal means for the north London club and how a potential sleeve sponsor deal could see them close the financial gap to their rivals further up the table.

28 February 2018 | By Elena Holmes

A ban of little substance: Russia’s hushed Winter Olympics

A ban of little substance: Russia’s hushed Winter Olympics

When the IOC banned Russia from this year’s Winter Olympics, many believed that a corner had been turned in the fight against doping. However, Russian athletes and flags have been ubiquitous in PyeongChang, causing doubters to question and onlookers to wonder whether the European powerhouse is really serving a punishment at all.

22 February 2018 | By Sam Carp

The IOC’s TOP sponsors: Who are they, and what are they up to in PyeongChang?

The IOC’s TOP sponsors: Who are they, and what are they up to in PyeongChang?

With PyeongChang’s Winter Olympics now in full swing, SportsPro takes a look at how the International Olympic Committee’s 13 top-tier partners - both young and old - are leaving their mark on the Games.

20 February 2018 | By Sam Carp

All eyes on PyeongChang: how the Olympic broadcasters are changing the ratings game

All eyes on PyeongChang: how the Olympic broadcasters are changing the ratings game

Every Olympic Games this century has been a landmark in the decline of traditional TV viewership and the rise of digital consumption. Now, the IOC’s lead broadcast partners are trying to demonstrate to advertisers and stakeholders how PyeongChang 2018 is really being watched.

19 February 2018 | By Tom Bassam

ESPORTS WEEK: How and why the big boys are joining YouTube Gaming and Twitch in the viewers quest

ESPORTS WEEK: How and why the big boys are joining YouTube Gaming and Twitch in the viewers quest

As esports grows in stature, the likes of Turner, BBC and Eleven Sports are exploring ways to get in on the action. Michael Long assesses a potentially untapped media sector and a possible Olympic future.

16 February 2018 | By Michael Long

How Hookit unlocks the real value of brand data

How Hookit unlocks the real value of brand data

Hookit has partnered with SportsPro to provide insights into key trends in the sports sponsorship space, specifically when it comes to the value athletes, teams, and leagues are driving for their sponsoring brands.

15 February 2018 | By Guest Contributor

Out now: SportsPro Issue 98 - Where sport meets esports

Out now: SportsPro Issue 98 - Where sport meets esports

The first SportsPro of 2018 includes a look at sporting investment in esports, innovation in the NBA with the Philadelphia 76ers and Boston Celtics, Formula E's Alejandro Agag and more.

14 February 2018 | By Eoin Connolly

The rights track: a history of the Premier League’s UK TV deals

The rights track: a history of the Premier League’s UK TV deals

With English soccer’s Premier League revealing a UK£4.464 billion main rights deal, SportsPro looks back at how the league's TV spoils have grown since its formation in 1992.

13 February 2018 | By Eoin Connolly