Roger Federer vs Nike: A legal view on the ‘RF’ logo dispute

Roger Federer vs Nike: A legal view on the ‘RF’ logo dispute

Graeme Alder, legal director in the commercial and intellectual property team at Hill Dickinson, assesses whether Roger Federer's battle for his initials will head from Centre Court to the court of law.

18 July 2018 | By Guest Contributor

Russian takeways: what did the sports industry learn from the Fifa World Cup?

Russian takeways: what did the sports industry learn from the Fifa World Cup?

The 2018 Fifa World Cup has been warmly received, on and off the pitch, and the events of the past few weeks have provided some significant pointers as to the direction of travel in the business of soccer.

18 July 2018 | By Eoin Connolly

Why big changes in F1 are good for fans, brands and digital publishers

Why big changes in F1 are good for fans, brands and digital publishers

Under the new management of Liberty Media big changes are happening in Formula One, James Knock, Crash Media Group's chief marketing officer explains, why that's good news for fans, brands, and digital publishers.

17 July 2018 | By Guest Contributor

Formula One sponsorship: The past, present and future

Formula One sponsorship: The past, present and future

Robin Fenwick, chief executive of sports sponsorship and events consultancy Right Formula, looks back at the evolution of sponsorship in motorsport's Formula One, and discusses the growing importance of authenticity in partnerships.

17 July 2018 | By Guest Contributor

How the Allsvenskan put authenticity at the heart of its digital strategy

How the Allsvenskan put authenticity at the heart of its digital strategy

Sean Verity, Antourage co-founder, explains the mechanics behind the company's work with Swedish soccer's top-flight and how it is taking fan engagement to new levels.

17 July 2018 | By Guest Contributor

PODCAST - Infinite Esports: players, partnerships and publishers in gaming’s fast-moving world

PODCAST - Infinite Esports: players, partnerships and publishers in gaming’s fast-moving world

Chris Chaney and Joe Hills of Dallas-based Infinite Esports talk to SportsPro editor-at-large Eoin Connolly about the latest developments in the sector, from competitive trends to Fortnite to sponsorship and international expansion.

13 July 2018 | By Eoin Connolly

F1 British Grand Prix – What were the brands up to and what does the future hold for Silverstone?

F1 British Grand Prix – What were the brands up to and what does the future hold for Silverstone?

Richard Payne, director of Sports Marketing Surveys Inc, takes a closer look at Formula One's British Grand Prix using human intelligence and social insights tool SMS INC RADAR to see what brands were up to.

13 July 2018 | By Guest Contributor

World Cup Traction Tracker, week 4: Lingard leaps up

World Cup Traction Tracker, week 4: Lingard leaps up

Hookit takes a look at the players, teams and brands driving social engagement in Russia.

13 July 2018 | By Hookit

How the USL is using AI-powered video to reach a global fanbase

How the USL is using AI-powered video to reach a global fanbase

SportsPro spoke to Vincent Wiskowski, the United Soccer League’s director of digital projects and emerging technology, and Shaka Arnon, head of US operations at WSC Sports, to learn more about the second-tier division’s new automated video platform and the opportunities it will provide.

12 July 2018 | By Sam Carp

At Large: If football’s coming home, is it time for England’s unlikely stars to cash in?

At Large: If football’s coming home, is it time for England’s unlikely stars to cash in?

England’s unlikely heroics at the Fifa World Cup may have sponsors flocking to an unheralded group of players, but the savviest brands will focus on the roots of their success.

11 July 2018 | By Eoin Connolly

Putting Heineken back in the Cup: Why now is the right time for an EPCR reunion

Putting Heineken back in the Cup: Why now is the right time for an EPCR reunion

Vincent Gaillard, EPCR chief executive and Heineken’s global sponsorship director Hans Erik Tuijt explain to SportsPro the implications of the companies reuniting for the European Champions Cup.

11 July 2018 | By Mac Andrews

How IBM created the optimal fan experience at Mercedes-Benz Stadium

How IBM created the optimal fan experience at Mercedes-Benz Stadium

Fan engagement is literally embedded into the new home of the Atlanta Falcons thanks to the venue’s technology partnership with IBM. The IT solutions company’s global chief technology architect Ben Brillat reveals how they built the world’s most advanced stadium.

11 July 2018 | By Tom Bassam

Diversity roadmap - John Amaechi: ‘We’ve got to stop saying rainbow laces are the answer’

Diversity roadmap - John Amaechi: ‘We’ve got to stop saying rainbow laces are the answer’

John Amaechi, former NBA player turned psychologist and consultant at Amaechi Performance Systems, discusses the need for sport to create a diverse leadership that reflects the communities it represents, and the lack of meaningful action so far.

10 July 2018 | By Elena Holmes

The Matt Slater Column: Keeping up with the Tour… why the Giro went to Israel

The Matt Slater Column: Keeping up with the Tour… why the Giro went to Israel

Between an opening stage in Israel and a much discussed winner in Chris Froome, Press Association’s chief sports reporter finds plenty to reflect on in this year’s Giro d’Italia.

10 July 2018 | By Matt Slater

Serious Questions: How will the IAAF’s new female eligibility rules stand up to legal challenge?

Serious Questions: How will the IAAF’s new female eligibility rules stand up to legal challenge?

As Caster Semenya prepares to race at this weekend's inaugural Athletics World Cup the implementation of the IAAF's new DSD Rules loom in November. Here Sarah Hartley, a partner and head of the outdoor industry team at global law firm Bryan Cave Leighton Paisner, assesses the legal picture.

10 July 2018 | By Guest Contributor

F1 Business Diary 2018: The British Grand Prix

F1 Business Diary 2018: The British Grand Prix

Sebastian Vettel wins as Force India owners admit they’re open to offers.

09 July 2018 | By Nick Friend