Playing the game: Christian Fuchs on why athletes are betting on esports

Playing the game: Christian Fuchs on why athletes are betting on esports

SportsPro caught up with Leicester City's Premier League-winning left back Christian Fuchs to learn more about his decision to invest in his own esports team, and to discuss why he believes that competitive gaming represents the future of the industry.

23 August 2018 | By Sam Carp

Harness the Power of Sports Video

Harness the Power of Sports Video

To mark the launch of Brightcove's latest whitepaper, the Massachusetts-based software company's senior marketing director, Tracy Williams, outlines the opportunity for rights holders to leverage the power of video to amplify engagement, reach and revenue.

22 August 2018 | By Guest Contributor

Slow, Stalled and Stuck Sports Video Files? Why FTP is no longer the best solution

Slow, Stalled and Stuck Sports Video Files? Why FTP is no longer the best solution

Megan Cater, senior manager, digital content at digital file transfer solutions firm Signiant, on the solution to the issues of the 'Zettabyte Era'.

22 August 2018 | By Guest Contributor

On target: Uniqfeed’s Lukas Gysin on the technology behind virtual advertising

On target: Uniqfeed’s Lukas Gysin on the technology behind virtual advertising

Uniqfeed provides virtual advertising solutions for sports through its software, which works to overlay pitchside boards and create new broadcast revenue streams. Different audience groups can occupy the same space, allowing brands to deliver ever more tailored messages to fans.

17 August 2018 | By Elena Holmes

At large: what does life after Scudamore hold for the Premier League?

At large: what does life after Scudamore hold for the Premier League?

After a two-decade reign in which he has delivered ever more abundant TV revenues, Richard Scudamore will step down as executive chairman of the Premier League later this season. His successor must navigate a new world of challenges to keep English soccer's top flight in the ascendancy.

17 August 2018 | By Eoin Connolly

Replatforming your audience: aka why Harry Maguire doesn’t know how to watch the golf

Replatforming your audience: aka why Harry Maguire doesn’t know how to watch the golf

After Eleven Sports suffered teething problems on its UK debut, Daniel Ayers, a consulting partner at digital sports agency Seven League, outlines the challenges facing audiences and rights holders as more sports content shifts towards unfamiliar platforms.

16 August 2018 | By Guest Contributor

From parody to powerhouse: Nick Speakman discusses the rise of SPORF

From parody to powerhouse: Nick Speakman discusses the rise of SPORF

SportsPro caught up with Nick Speakman, Founder and Head of SPORF, to discuss the ever-changing social media landscape and how success is measured in the industry.

15 August 2018 | By Nick Friend

View from the Dugout: how soccer clubs are changing their perspective on digital video content

View from the Dugout: how soccer clubs are changing their perspective on digital video content

Launched in 2016, Dugout has brought together dozens of soccer clubs worldwide – including Real Madrid, Barcelona, Liverpool and Arsenal – to rethink the value and execution of their online output in the face of a changing rights market and the rising significance of data.

15 August 2018 | By Eoin Connolly

Spreading the wealth: How CGF Partnerships is attempting to modernise the Commonwealth Games

Spreading the wealth: How CGF Partnerships is attempting to modernise the Commonwealth Games

Founded last year as a joint venture between the Commonwealth Games Federation and Lagardère Sports, CGF Partnerships is bringing a fresh approach to the delivery and marketing of the Commonwealth Games. As CGF chief executive David Grevemberg explains, its impact is already proving transformative for a movement in flux.

13 August 2018 | By Michael Long

Premier League 2018/19 commercial guide: Every club, every sponsor

Premier League 2018/19 commercial guide: Every club, every sponsor

Just weeks after the conclusion of the Fifa World Cup, European club soccer is already creaking back into gear, with the English Premier League kicking off the major top-flight action. Here, SportsPro profiles the commercial portfolios of England's 20 leading clubs.

10 August 2018 | By Nick Friend

From the ground up: Understanding the value of integrity audits

From the ground up: Understanding the value of integrity audits

Following the launch of Genius Sports’ new Integrity Audit Service (IAS), Kevin Carpenter examines how a thorough review of a sport’s existing processes can enhance the level of long-term protection against betting-related corruption.

09 August 2018 | By Tom Bassam

The magic number: why Avery Dennison’s Barcelona deal could be a game changer

The magic number: why Avery Dennison’s Barcelona deal could be a game changer

SportsPro spoke to Nikita Jayasuriya, Avery Dennison’s global head of team sport, about the firm's tie-up with FC Barcelona, sustainability and its plans in sport.

09 August 2018 | By Tom Bassam

Inside Godolphin: Sheikh Mohammed’s horse racing stable wants to re-establish supremacy

Inside Godolphin: Sheikh Mohammed’s horse racing stable wants to re-establish supremacy

Founded by Dubai ruler Sheikh Mohammed bin Rashid Al Maktoum in 1992, Godolphin is the flagship of perhaps the most ambitious project in the modern history of sport. SportsPro travelled to the UAE to discover an outfit well aware of its legacy beyond on the track.

08 August 2018 | By Eoin Connolly

At large: Why don’t stars stick to sports? Because they see it as irresponsible

At large: Why don’t stars stick to sports? Because they see it as irresponsible

LeBron James refuses to "shut up and dribble" and given the need to control his political profile as much any other part of their public image it's almost a necessity that he doesn't.

07 August 2018 | By Eoin Connolly

The Bundesliga abroad: Kevin Sim on how German soccer’s top flight is tackling Asia

The Bundesliga abroad: Kevin Sim on how German soccer’s top flight is tackling Asia

SportsPro caught up with Kevin Sim, Bundesliga International’s new head of Asia Pacific, to discuss how German soccer’s top flight is establishing a foothold in the Asian market.

06 August 2018 | By Sam Carp

Cryptocurrency in sports: why and how to take advantage of new coin proliferation

Cryptocurrency in sports: why and how to take advantage of new coin proliferation

Sunny Singh, Van Hawke Sports chief executive, offers his thoughts on the exciting possibilities and perilous pitfalls of the blockchain boom.

02 August 2018 | By Guest Contributor