Report: Barcelona’s Nou Camp revamp linked with Rakuten title sponsorship

Report: Barcelona’s Nou Camp revamp linked with Rakuten title sponsorship

Club sponsor could net as much as €300 million from Espai Barca naming rights deal.

25 June 2018

Intel calls on AI community to enhance Tokyo 2020

Intel calls on AI community to enhance Tokyo 2020

Company invites innovative ideas with pre-Olympic competition.

22 June 2018

Reports: Nascar mulling over new sponsorship model

Reports: Nascar mulling over new sponsorship model

US stock car racing series to introduce five-tier partner structure after Monster’s exit.

22 June 2018

Dak Prescott signs up with Campbell’s Chunky Soup

Dak Prescott signs up with Campbell’s Chunky Soup

Three-year agreement is the latest in a long line of endorsement deals for Prescott.

22 June 2018

Dallas Cowboys open innovative new sports therapy complex

Dallas Cowboys open innovative new sports therapy complex

Public-facing facility launched in partnership with Baylor Scott and White Health.

22 June 2018

Saudis deny TV piracy claim as rights dispute intensifies

Saudis deny TV piracy claim as rights dispute intensifies

Arab nation’s sports minister also launches extraordinary Twitter attack on Uefa president.

22 June 2018

McDonald’s sign OTT deal to stream World Cup in Sweden

McDonald’s sign OTT deal to stream World Cup in Sweden

Red Bee Media-backed platform offers diners live streams for every game.

22 June 2018

Barcelona dominate soccer’s sponsorship game

Barcelona dominate soccer’s sponsorship game

Forbes annual list names Dallas Cowboys as sport’s most profitable team.

22 June 2018

Fifa teams up with Snap for World Cup initiative

Fifa teams up with Snap for World Cup initiative

New branded features allow fans to decorate posts on social platform.

22 June 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Schalke join Piqué's esports eFootball.Pro competition.

22 June 2018

BT gets more Premier League coverage with Amazon deal

BT gets more Premier League coverage with Amazon deal

Telco becomes first UK pay-TV provider to offer Prime Video via a set top box.

21 June 2018

Value of sports media rights in Asia Pacific to hit US$5bn

Value of sports media rights in Asia Pacific to hit US$5bn

Rights value increase following market growth and rising demand for digital rights.

21 June 2018

BBC to screen Wimbledon in 4K

BBC to screen Wimbledon in 4K

UK broadcaster to provide high-tech stream of tennis tournament after World Cup trial.

21 June 2018

Uefa acknowledges Saudi role in BeoutQ piracy channel

Uefa acknowledges Saudi role in BeoutQ piracy channel

Fifa taking legal action against streaming service but refused to mention location.

21 June 2018

Rafael Marquez barred from World Cup sponsor activity

Rafael Marquez barred from World Cup sponsor activity

Mexican can’t be pictured in presence of American brands due to US treasury ruling.

21 June 2018

Disney ups 21st Century Fox bid to US$71.3 billion

Disney ups 21st Century Fox bid to US$71.3 billion

Battle for Rupert Murdoch’s media empire hots up as Disney betters Comcast’s offer.

21 June 2018