Juventus go OTT with in-house platform

Juventus go OTT with in-house platform

Juventus TV will replace Italian soccer club’s official television channel.

13 August 2018

Borussia Dortmund claim global virtual advertising first

Borussia Dortmund claim global virtual advertising first

German soccer side team up with Lagardère to implement technology at all home games.

13 August 2018

Fulham pen sleeve deal with ICM

Fulham pen sleeve deal with ICM

Online trading company ups commitment to Premier League soccer club.

13 August 2018

European Athletics goes long with new EBU contract

European Athletics goes long with new EBU contract

Long-running media rights and production deal extended until 2027.

13 August 2018

A chance to learn about esports from the inside, out

A chance to learn about esports from the inside, out

ESI London, the largest esports business conference of the year, is taking place from 18th to 20th September, and has executives from some of the world's top teams and tournament organisers in attendance.

13 August 2018

Top story: NFL star Russell Wilson signs with WME

Top story: NFL star Russell Wilson signs with WME

Rolling sports business news wrap: Every deal, every day.

13 August 2018

West Ham partner with Lagardère Sports for digital app

West Ham partner with Lagardère Sports for digital app

Sports agency also become club’s digital sponsorship and activation partner.

10 August 2018

Chelsea follow Premier League rivals with new Sure partnership

Chelsea follow Premier League rivals with new Sure partnership

Deodorant deal comes on eve of new season.

10 August 2018

Twitter to stream Caribbean Premier League matches

Twitter to stream Caribbean Premier League matches

Media rights deal applies to 54 countries, including India.

10 August 2018

World Cup generates US$160 billion in betting turnover

World Cup generates US$160 billion in betting turnover

Sportradar study also reveals no evidence of match manipulation.

10 August 2018

Arsenal partner with Banque du Caire in Egypt

Arsenal partner with Banque du Caire in Egypt

Bank's official partnership to last three years.

10 August 2018

Manchester City sign Rexona to multi-year deal

Manchester City sign Rexona to multi-year deal

Premier League champions announce official personal care partner.

10 August 2018

First presenting sponsor named for MLB’s Players’ Weekend

First presenting sponsor named for MLB’s Players’ Weekend

Paint and coatings brand Valspar aligns with second annual marketing event.

10 August 2018

Turner to deactivate Brazilian network Esporte Interativo

Turner to deactivate Brazilian network Esporte Interativo

US broadcaster says move will create first ‘superstation’ in the country.

10 August 2018

PSG esports team sign Monster Energy sponsorship deal

PSG esports team sign Monster Energy sponsorship deal

French club to feature Monster logo on jerseys at Dota 2 International.

10 August 2018

BeIN Sports secures MENA Premier League rights until 2022

BeIN Sports secures MENA Premier League rights until 2022

Qatari-based broadcaster's new deal runs until next World Cup.

10 August 2018