Essex Cricket expands Scrutton Bland deal

Essex Cricket expands Scrutton Bland deal

Accountancy firm to sponsor Essex County Cricket Club for next three years.

13 December 2017

Juventus continue to expand global brand presence

Juventus continue to expand global brand presence

Italian soccer champions and IMG release licensed products in Asia and Australia.

13 December 2017

Chinese basketball league partners with Oceania counterpart

Chinese basketball league partners with Oceania counterpart

NBL and CBA Company will exchange commercial and marking knowledge.

13 December 2017

Meizhou Hakka to invest €200 million into Wuhua soccer academy

Meizhou Hakka to invest €200 million into Wuhua soccer academy

Chinese club to invest heavily in youth development project with Hoffenheim.

13 December 2017

Richard Childress Racing renew with Caterpillar

Richard Childress Racing renew with Caterpillar

Machinery manufacturer extends with stock car racing team for 2018 Nascar Cup Series

13 December 2017

University of Pennsylvania extends Aramark deal

University of Pennsylvania extends Aramark deal

American food service provider renews with college’s sports teams.

13 December 2017

Schalke extend Bet-at-home deal

Schalke extend Bet-at-home deal

Bundesliga soccer side agree seven-figure renewal with betting company.

13 December 2017

Inter Milan issue €300 million in secured bonds

Inter Milan issue €300 million in secured bonds

Serie A club will use funds to repay existing debts.

13 December 2017

ROC backs neutral Russian athletes at PyeongChang 2018

ROC backs neutral Russian athletes at PyeongChang 2018

National Olympic body agrees to support entrants following IOC ban of Russian team.

13 December 2017

VfB Stuttgart get another round in with Ensinger

VfB Stuttgart get another round in with Ensinger

German soccer side extend with official beverage partner until 2021.

12 December 2017

Bruin-owned On Location Experiences acquires PrimeSport

Bruin-owned On Location Experiences acquires PrimeSport

Hospitality provider adds ticketing and travel firm to burgeoning portfolio.

12 December 2017

ITTF launches integrity partnership with Sportradar

ITTF launches integrity partnership with Sportradar

Global governing body appoints sports data company to lead fight against match-fixing.

12 December 2017

Chinese Tennis Association gives Head the nod

Chinese Tennis Association gives Head the nod

Dutch sports clothing company to sponsor governing body for four years.

12 December 2017

Mitchelton announces title sponsorship of UCI World Tour team

Mitchelton announces title sponsorship of UCI World Tour team

Australian winery takes over from Orica as co-title sponsor of pro cycling outfit.

12 December 2017

Benfica extend distribution deal with Nos until 2019

Benfica extend distribution deal with Nos until 2019

Portuguese soccer side’s games will remain on in-house BTV channel.

12 December 2017

Boston Red Sox drink to Samuel Adams deal

Boston Red Sox drink to Samuel Adams deal

MLB team replaces Budweiser with craft beer brand.

12 December 2017