LFP clocks back in with TAG Heuer

LFP clocks back in with TAG Heuer

French soccer body secures extension with Swiss watch company until 2021.

30 August 2018

Washington Capitals and Wizards retain Lexus backing

Washington Capitals and Wizards retain Lexus backing

Luxury carmaker will continue to have presence at home of NHL and NBA teams.

30 August 2018

England Rugby takes flight with British Airways

England Rugby takes flight with British Airways

Collaboration to focus on improving the digital experience at Twickenham Stadium.

30 August 2018

Austrian Bundesliga signs Blinkfire Analytics deal

Austrian Bundesliga signs Blinkfire Analytics deal

Soccer league joins La Liga as sponsorship evaluation firm customer.

30 August 2018

NFL approves franchise casino sponsorships

NFL approves franchise casino sponsorships

Franchises remain unable to directly advertise bookmakers.

30 August 2018

Atlanta Hawks pen US$175m arena naming rights deal

Atlanta Hawks pen US$175m arena naming rights deal

State Farm puts name to NBA franchise’s renovated home for next 20 years.

30 August 2018

Top story: Scottish FA secure Adidas extension

Top story: Scottish FA secure Adidas extension

Rolling sports business news wrap: Every deal, every day.

29 August 2018

Serie A clubs get sleeve sponsorship green light

Serie A clubs get sleeve sponsorship green light

Italy’s top flight follows other European soccer leagues in offering new playing shirt inventory.

28 August 2018

Top story: Borussia Dortmund link up with Rosbacher

Top story: Borussia Dortmund link up with Rosbacher

Rolling sports business news wrap: Every deal, every day.

28 August 2018

Australian Open names Dunlop as new ball partner

Australian Open names Dunlop as new ball partner

Manufacturer becomes ball provider for all Australian tennis in five-year deal.

28 August 2018

Formula One brings in New Balance for Esports Series

Formula One brings in New Balance for Esports Series

US sportswear manufacturer becomes gaming competition’s presenting partner.

28 August 2018

Wayne Rooney signs media rights deal with marketing firm Octagon

Wayne Rooney signs media rights deal with marketing firm Octagon

Partnership announced with ex-Manchester United striker’s agency Triple S Sports.

28 August 2018

Arsenal’s new UK£300m Adidas deal third biggest in soccer history

Arsenal’s new UK£300m Adidas deal third biggest in soccer history

Five-year agreement with sportswear brand reportedly to start from 2019/20.

28 August 2018

Atletico Madrid latest European club to park up with Falken

Atletico Madrid latest European club to park up with Falken

Deal expands tyre manufacturer’s exposure within European football.

24 August 2018

Leicester announce blockchain partnership first with FansUnite

Leicester announce blockchain partnership first with FansUnite

Sports data platform to work on joint promotions with Premier League club.

24 August 2018

Universal joins forces with ESL for esports record label

Universal joins forces with ESL for esports record label

Collaboration aims to create “the ultimate destination for esports and music fans.”

24 August 2018