Shahid Khan’s Wembley purchase depends on government demands

Shahid Khan’s Wembley purchase depends on government demands

UK sporting bodies keen to limit sponsorship and naming rights deals if sale is completed.

03 September 2018

Telefonica ends Real Madrid and Barcelona sponsorships

Telefonica ends Real Madrid and Barcelona sponsorships

Move comes after telco secured La Liga and Champions League rights deals.

03 September 2018

AS Monaco sign Hankook sponsorship deal

AS Monaco sign Hankook sponsorship deal

Tyre manufacturer to partner with French soccer club for next two years.

03 September 2018

AS Roma announce Warner Bros partnership with Venom trailer

AS Roma announce Warner Bros partnership with Venom trailer

Soccer club will promote various movie titles in ‘high-profile collaboration’.

03 September 2018

Report: Tottenham Hotspur told to lower naming rights price tag

Report: Tottenham Hotspur told to lower naming rights price tag

Chairman Daniel Levy said to want UK£200 million for decade-long deal.

03 September 2018

Jimmy Garoppolo signs up with Jordan Brand

Jimmy Garoppolo signs up with Jordan Brand

Deal comes months after 49ers star signed US$137.5 million contract extension.

31 August 2018

LFP clocks back in with TAG Heuer

LFP clocks back in with TAG Heuer

French soccer body secures extension with Swiss watch company until 2021.

30 August 2018

Washington Capitals and Wizards retain Lexus backing

Washington Capitals and Wizards retain Lexus backing

Luxury carmaker will continue to have presence at home of NHL and NBA teams.

30 August 2018

England Rugby takes flight with British Airways

England Rugby takes flight with British Airways

Collaboration to focus on improving the digital experience at Twickenham Stadium.

30 August 2018

Austrian Bundesliga signs Blinkfire Analytics deal

Austrian Bundesliga signs Blinkfire Analytics deal

Soccer league joins La Liga as sponsorship evaluation firm customer.

30 August 2018

NFL approves franchise casino sponsorships

NFL approves franchise casino sponsorships

Franchises remain unable to directly advertise bookmakers.

30 August 2018

Atlanta Hawks pen US$175m arena naming rights deal

Atlanta Hawks pen US$175m arena naming rights deal

State Farm puts name to NBA franchise’s renovated home for next 20 years.

30 August 2018

Top story: Scottish FA secure Adidas extension

Top story: Scottish FA secure Adidas extension

Rolling sports business news wrap: Every deal, every day.

29 August 2018

Serie A clubs get sleeve sponsorship green light

Serie A clubs get sleeve sponsorship green light

Italy’s top flight follows other European soccer leagues in offering new playing shirt inventory.

28 August 2018

Top story: Borussia Dortmund link up with Rosbacher

Top story: Borussia Dortmund link up with Rosbacher

Rolling sports business news wrap: Every deal, every day.

28 August 2018

Australian Open names Dunlop as new ball partner

Australian Open names Dunlop as new ball partner

Manufacturer becomes ball provider for all Australian tennis in five-year deal.

28 August 2018