Uefa enlists Rita Ora for girls’ soccer campaign

Uefa enlists Rita Ora for girls’ soccer campaign

Governing body to sponsor British pop star’s European tour.

14 May 2018

Cristiano Ronaldo to launch new animated superhero series

Cristiano Ronaldo to launch new animated superhero series

Real Madrid star will also produce a soccer-themed Facebook Watch show.

10 May 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: AFL launches first esports venture with Riot Games.

09 May 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Napoli star Lorenzo Insigne signs Adidas deal.

08 May 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Belgium FA announces national esports team.

04 May 2018

Haye punts on Betfair ahead of Bellew clash

Haye punts on Betfair ahead of Bellew clash

British boxer becomes brand ambassador for online gambling operator.

03 May 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Twitter renews streaming deal with the WNBA.

03 May 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Artur Boruc becomes face of Polish vodka brand Stock Prestige.

02 May 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: NBA 2K League partners with HyperX for inaugural season.

01 May 2018

Shaquem Griffin pens Nike deal after Seattle Seahawks draft

Shaquem Griffin pens Nike deal after Seattle Seahawks draft

Football league’s first one-handed player teams up with US sportswear giant.

30 April 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: England reportedly offered Wembley pay-as-you-play deal.

30 April 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Serena Williams promotes Embrace active scar defence product.

27 April 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Joseph Parker renews as Digicel brand ambassador.

26 April 2018

Kagiso Rabada bowled over with Tag Heuer deal

Kagiso Rabada bowled over with Tag Heuer deal

South African cricketer becomes brand ambassador for luxury watchmaker.

25 April 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Ticketmaster extends official partnership with Seattle Seahawks.

25 April 2018

Rolling sports business news wrap: Every deal, every day

Rolling sports business news wrap: Every deal, every day

Top story: Sunderland takeover bid reportedly being fronted by Hull owner.

24 April 2018