Ronda Rousey and Pantene cut deal

Ronda Rousey and Pantene cut deal

Haircare brand names MMA star as newest ambassador.

09 December 2016

Lexi Thompson signs extension with Cobra Puma

Lexi Thompson signs extension with Cobra Puma

LPGA world number five agrees long-term supply deal.

08 December 2016

Marc Bartra signs with Puma

Marc Bartra signs with Puma

Spanish defender to wear German brand’s boots.

06 December 2016

Manny Pacquiao gets new governmental role

Manny Pacquiao gets new governmental role

Boxing world champion will be the face of Filipino tourism.

02 December 2016

Bolt named ‘CEO’ of Maison Mumm

Bolt named ‘CEO’ of Maison Mumm

Sprinter appointed 'chief entertainment officer' of champagne brand.

29 November 2016

Report: Monster Energy sponsors Tiger Woods

Report: Monster Energy sponsors Tiger Woods

Iconic golfer secures new bag sponsor and agrees ball deal with Bridgestone.

28 November 2016

Mats Hummels signs with Apple Music

Mats Hummels signs with Apple Music

German defender will star in regional advertising campaigns for streaming app.

25 November 2016

Sergio Ramos renews with Nike

Sergio Ramos renews with Nike

Real Madrid defender agrees long-term boot deal with sportswear giant.

24 November 2016

Robson-Kanu lands Concave deal as WBA log on in China

Robson-Kanu lands Concave deal as WBA log on in China

Uefa Euro 2016 star lands first endorsement after the summer tournament.

17 November 2016

LCG partners with Stan Wawrinka

LCG partners with Stan Wawrinka

Tennis’ world number three agrees endorsement deal with UK forex brokerage.

15 November 2016

Usain Bolt signs on with XM Group

Usain Bolt signs on with XM Group

Jamaican sprinter agrees three-year endorsement deal with Forex trader.

15 November 2016

Seahawks QB Wilson joins Seattle NBA effort

Seahawks QB Wilson joins Seattle NBA effort

NFL star lends support to Sonics Arena Group.

15 November 2016

Mo Farah lands Nabufit deal

Mo Farah lands Nabufit deal

Olympian joins soccer star Neymar on company’s endorsement stable.

14 November 2016

Virat Kohli agrees fashion endorsement

Virat Kohli agrees fashion endorsement

Manyavar appoints India’s Test match captain as its official brand ambassador.

10 November 2016

Ronaldo signs massive Nike renewal

Ronaldo signs massive Nike renewal

Real Madrid superstar reported to sign life-long agreement.

09 November 2016

Pacquiao signs Anta endorsement deal

Pacquiao signs Anta endorsement deal

Filipino boxer marks comeback win with Chinese partnership.

07 November 2016