Jordan Spieth wakes up with Wheaties

Jordan Spieth wakes up with Wheaties

American golf star will be the latest athlete to appear on brand’s cereal boxes.

18 May 2017

Jordan Brand signs first Chinese basketball player

Jordan Brand signs first Chinese basketball player

Guo Ailun will promote Nike offshoot in China.

16 May 2017

Neymar signs with Quantum

Neymar signs with Quantum

Brazilian soccer star will head smartphone manufacturer’s advertising campaigns.

15 May 2017

Victor Moses kicks off with Opera

Victor Moses kicks off with Opera

Nigerian soccer international to promote web browser in Africa.

15 May 2017

Nico Rosberg appoints CAA Sports

Nico Rosberg appoints CAA Sports

Agency will help Formula One world champion plan his future career.

11 May 2017

Joe Root freshens up with Brut

Joe Root freshens up with Brut

England Test cricket captain joins teammate Jimmy Anderson as brand ambassador.

11 May 2017

Equipment deal TaylorMade for Rory Mcllroy

Equipment deal TaylorMade for Rory Mcllroy

Golf star inks a US$100 million agreement as Adidas sells.

10 May 2017

Padraig Harrington teams up with Golf Voyager

Padraig Harrington teams up with Golf Voyager

The Irishman will become the online company’s first brand ambassador.

10 May 2017

Roger Federer nets Barilla role

Roger Federer nets Barilla role

Tennis legend is pasta brand's new global ambassador.

09 May 2017

Captain Morgan partners with captain Eoin Morgan

Captain Morgan partners with captain Eoin Morgan

Rum brand to release limited edition bottle in England cricketer’s honour.

08 May 2017

Radwanksa joins forces with Lotos

Radwanksa joins forces with Lotos

Agreement will see educational camps set up for promising players.

08 May 2017

Michael Ballack signs for HotForex

Michael Ballack signs for HotForex

Former German soccer star signs personal endorsement with trader.

26 April 2017

Angelique Kerber becomes SAP ambassador

Angelique Kerber becomes SAP ambassador

Leading women’s tennis player to promote company’s analytics tools.

24 April 2017

James Anderson picks up Thomas Cook Sport endorsement

James Anderson picks up Thomas Cook Sport endorsement

England cricket star to promote specialist tour operator.

20 April 2017

Steph Curry teams up with Vivo

Steph Curry teams up with Vivo

NBA star signs endorsement deal with Chinese smartphone manufacturer.

18 April 2017

Gigi Buffon is the new face of Reale Mutua

Gigi Buffon is the new face of Reale Mutua

Italian insurance company signs legendary soccer star as a brand ambassador.

13 April 2017