Neymar renews with Police

Neymar renews with Police

Eyewear brand extends with soccer star for fourth straight year.

12 January 2017

BBC extends with the Aegon Championship

BBC extends with the Aegon Championship

UK broadcaster agrees seven-year renewal as Sir Andy Murray nets a lifetime deal.

12 January 2017

Sir Bradley Wiggins strikes Skoda deal

Sir Bradley Wiggins strikes Skoda deal

Former Tour de France champion to endorse Czech car manufacturer.

10 January 2017

Ning Zetao and Hui Ruoqi net Adidas deals

Ning Zetao and Hui Ruoqi net Adidas deals

Chinese athletes secure endorsements as manufacturer expands into nation.

05 January 2017

Bubba Watson switches to Volvik

Bubba Watson switches to Volvik

Golfer changes ball as Hideki Matsuyama signs up with Nomura.

04 January 2017

Lydia Ko signs equipment deal with PXG

Lydia Ko signs equipment deal with PXG

Golf star leaves Callaway to join challenger brand.

04 January 2017

James Rodríguez nets Libertex deal

James Rodríguez nets Libertex deal

Soccer star agrees personal endorsement with forex platform.

03 January 2017

Jason Day completes Nike deal

Jason Day completes Nike deal

Golf’s world number one agrees major partnership with sportswear manufacturer.

03 January 2017

Virat Kohli nets American Tourister deal

Virat Kohli nets American Tourister deal

Indian cricketer appointed as luggage brand’s first brand ambassador.

23 December 2016

Ravindra Jadeja inks Zeven deal

Ravindra Jadeja inks Zeven deal

Sportswear brand announces Indian cricketer as new brand ambassador.

22 December 2016

Ian Poulter links up with Viktre

Ian Poulter links up with Viktre

Golfer added to elite athletes’ content publishing platform.

19 December 2016

Djokovic nets Seiko extension

Djokovic nets Seiko extension

Serbian tennis star will continue to endorse Seiko through 2020.

19 December 2016

Tiger Woods inks Bridgestone deal

Tiger Woods inks Bridgestone deal

Golf star signs second endorsement deal since his return from a year-long lay-off.

15 December 2016

Nike signs marathon runners to Breaking2 campaign

Nike signs marathon runners to Breaking2 campaign

Sportswear giant launches programme to break two-hour marathon mark.

14 December 2016

Carson Wentz scores first endorsement deal

Carson Wentz scores first endorsement deal

Number one NFL Draft pick lands NRG deal after strong start to career.

14 December 2016

Monday’s Daily Deal Round-Up: Kyle Chalmers’ and more

Monday’s Daily Deal Round-Up: Kyle Chalmers’ and more

A new week begins with the industry news in brief.

12 December 2016