Virat Kohli nets American Tourister deal

Virat Kohli nets American Tourister deal

Indian cricketer appointed as luggage brand’s first brand ambassador.

23 December 2016

Ravindra Jadeja inks Zeven deal

Ravindra Jadeja inks Zeven deal

Sportswear brand announces Indian cricketer as new brand ambassador.

22 December 2016

Ian Poulter links up with Viktre

Ian Poulter links up with Viktre

Golfer added to elite athletes’ content publishing platform.

19 December 2016

Djokovic nets Seiko extension

Djokovic nets Seiko extension

Serbian tennis star will continue to endorse Seiko through 2020.

19 December 2016

Tiger Woods inks Bridgestone deal

Tiger Woods inks Bridgestone deal

Golf star signs second endorsement deal since his return from a year-long lay-off.

15 December 2016

Nike signs marathon runners to Breaking2 campaign

Nike signs marathon runners to Breaking2 campaign

Sportswear giant launches programme to break two-hour marathon mark.

14 December 2016

Carson Wentz scores first endorsement deal

Carson Wentz scores first endorsement deal

Number one NFL Draft pick lands NRG deal after strong start to career.

14 December 2016

Monday’s Daily Deal Round-Up: Kyle Chalmers’ and more

Monday’s Daily Deal Round-Up: Kyle Chalmers’ and more

A new week begins with the industry news in brief.

12 December 2016

Ronda Rousey and Pantene cut deal

Ronda Rousey and Pantene cut deal

Haircare brand names MMA star as newest ambassador.

09 December 2016

Lexi Thompson signs extension with Cobra Puma

Lexi Thompson signs extension with Cobra Puma

LPGA world number five agrees long-term supply deal.

08 December 2016

Marc Bartra signs with Puma

Marc Bartra signs with Puma

Spanish defender to wear German brand’s boots.

06 December 2016

Manny Pacquiao gets new governmental role

Manny Pacquiao gets new governmental role

Boxing world champion will be the face of Filipino tourism.

02 December 2016

Bolt named ‘CEO’ of Maison Mumm

Bolt named ‘CEO’ of Maison Mumm

Sprinter appointed 'chief entertainment officer' of champagne brand.

29 November 2016

Report: Monster Energy sponsors Tiger Woods

Report: Monster Energy sponsors Tiger Woods

Iconic golfer secures new bag sponsor and agrees ball deal with Bridgestone.

28 November 2016

Mats Hummels signs with Apple Music

Mats Hummels signs with Apple Music

German defender will star in regional advertising campaigns for streaming app.

25 November 2016

Sergio Ramos renews with Nike

Sergio Ramos renews with Nike

Real Madrid defender agrees long-term boot deal with sportswear giant.

24 November 2016