Phil Mickelson tees up Workday endorsement

Phil Mickelson tees up Workday endorsement

American adds sponsor ahead of this year's Masters.

04 April 2017

Adam Peaty renews with Arena

Adam Peaty renews with Arena

Olympic gold medallist continues his apparel agreement until Tokyo 2020.

04 April 2017

Rory McIlroy secures US$100 million Nike extension

Rory McIlroy secures US$100 million Nike extension

Irish golfer announces ten-year apparel agreement ahead of The Masters.

03 April 2017

Antoine Griezmann gets Huawei call

Antoine Griezmann gets Huawei call

French star becomes ambassador for mobile phone manufacturer.

31 March 2017

David Beckham signs for AIA

David Beckham signs for AIA

Retired soccer star announced as global ambassador for life insurance company.

27 March 2017

Gennady Golovkin on time with Hublot

Gennady Golovkin on time with Hublot

Boxing world champion becomes brand ambassador.

21 March 2017

Simona Halep partners with Mercedes-Benz

Simona Halep partners with Mercedes-Benz

Tennis star agrees multi-year partnership with Romanian arm of company.

21 March 2017

Tennis: Jack Sock signs as BodyArmor ambassador

Tennis: Jack Sock signs as BodyArmor ambassador

American number one to promote sports drink brand.

09 March 2017

Purple Carrot signs up Tom Brady

Purple Carrot signs up Tom Brady

Super Bowl champion partners with vegan meal-kit company.

09 March 2017

Dan Carter on time with Tag Heuer

Dan Carter on time with Tag Heuer

Rugby union star picks up new endorsement following Land Rover dismissal.

07 March 2017

Lewis Hamilton signs Monster Energy deal

Lewis Hamilton signs Monster Energy deal

Drinks brand to create new line for three-time F1 champion.

03 March 2017

Anthony Joshua joins Sky

Anthony Joshua joins Sky

Heavyweight champion becomes broadcaster’s latest ambassador.

01 March 2017

Virat Kohli teams up with Puma in record deal

Virat Kohli teams up with Puma in record deal

Sportswear brand adds cricketer to list of star partners.

21 February 2017

Paul Lawrie signs for International Sports Management

Paul Lawrie signs for International Sports Management

European Tour stalwart joins Chubby Chandler’s golf stable.

20 February 2017

Park Sung-Hyun agrees major sponsorship deal

Park Sung-Hyun agrees major sponsorship deal

LPGA rookie signs lucrative two-year sponsorship with KEB Hana Bank.

17 February 2017

Under Armour signs Fraser Forster

Under Armour signs Fraser Forster

English goalkeeper joins sportswear brand’s expanding stable of athletes.

17 February 2017