Borussia Dortmund claim global virtual advertising first

Borussia Dortmund claim global virtual advertising first

German soccer side team up with Lagardère to implement technology at all home games.

13 August 2018

Fulham pen sleeve deal with ICM

Fulham pen sleeve deal with ICM

Online trading company ups commitment to Premier League soccer club.

13 August 2018

Top story: NFL star Russell Wilson signs with WME

Top story: NFL star Russell Wilson signs with WME

Rolling sports business news wrap: Every deal, every day.

13 August 2018

West Ham partner with Lagardère Sports for digital app

West Ham partner with Lagardère Sports for digital app

Sports agency also become club’s digital sponsorship and activation partner.

10 August 2018

Chelsea follow Premier League rivals with new Sure partnership

Chelsea follow Premier League rivals with new Sure partnership

Deodorant deal comes on eve of new season.

10 August 2018

Arsenal partner with Banque du Caire in Egypt

Arsenal partner with Banque du Caire in Egypt

Bank's official partnership to last three years.

10 August 2018

Manchester City sign Rexona to multi-year deal

Manchester City sign Rexona to multi-year deal

Premier League champions announce official personal care partner.

10 August 2018

PSG esports team sign Monster Energy sponsorship deal

PSG esports team sign Monster Energy sponsorship deal

French club to feature Monster logo on jerseys at Dota 2 International.

10 August 2018

IPL brand value soars 19 per cent to US$6.3 billion, says report

IPL brand value soars 19 per cent to US$6.3 billion, says report

Financial boon fuelled by twenty20 cricket tournament’s mega broadcast deal.

09 August 2018

MLBPA pens forward-thinking crypto-collectibles deal

MLBPA pens forward-thinking crypto-collectibles deal

Partnership will see popular baseball players featured in token packs.

09 August 2018

‘Usain Bolt can benefit Central Coast Mariners long-term’

‘Usain Bolt can benefit Central Coast Mariners long-term’

Australian soccer club's CEO reiterated that Bolt’s training period is no gimmick.

09 August 2018

FA extends McDonald’s grassroots partnership

FA extends McDonald’s grassroots partnership

Deal will give backing to new participation-focused scheme.

09 August 2018

Top story: Cardiff City become 1XBet’s Premier League partner

Top story: Cardiff City become 1XBet’s Premier League partner

Rolling sports business news wrap: Every deal, every day.

09 August 2018

Watford sign MoPlay sleeve sponsorship deal

Watford sign MoPlay sleeve sponsorship deal

Club follows Manchester United in partnering with betting and gaming company.

08 August 2018

Tokyo 2020 taps NEC for facial recognition system

Tokyo 2020 taps NEC for facial recognition system

AI-powered technology will be rolled out to increase security at Olympic Games.

08 August 2018

Manchester United find the right blend with Chivas

Manchester United find the right blend with Chivas

Soccer giants continue commercial drive with whisky brand global partnership.

08 August 2018