Report: Real Madrid close to €500 million image rights sale

Report: Real Madrid close to €500 million image rights sale

European soccer champions said to have 'deal in principle' with US fund.

09 February 2017

Aston Villa in Fanatics partnership

Aston Villa in Fanatics partnership

American group to update Championship soccer club’s retail operation.

30 January 2017

Global Eagle lands global cricket partnership

Global Eagle lands global cricket partnership

Inflight entertainment provider signs licensing agreement with ICC.

20 January 2017

Confirmed: Under Armour and MLB tie up kit deal

Confirmed: Under Armour and MLB tie up kit deal

Under Armour to take over MLB kit supply from Majestic and Nike

06 December 2016

MP & Silva renew Badminton Asia deal

MP & Silva renew Badminton Asia deal

Firm to continue Asian growth of racquet sport.

06 December 2016

FC Luzern net retail partner

FC Luzern net retail partner

Local firm to sell official kit throughout Switzerland.

10 November 2016

Fanatics lands major NHL agreement

Fanatics lands major NHL agreement

Merchandise and licensing deal continues assault on American major leagues.

27 October 2016

MLS scores EA Sports renewal

MLS scores EA Sports renewal

US soccer league continues with licensing and sponsorship deal.

19 October 2016

Report: Under Armour and Fanatics land huge MLB agreement

Report: Under Armour and Fanatics land huge MLB agreement

Under Armour to brand all MLB on-field jerseys from 2020 onwards.

18 October 2016

USACA look to T20 league in development deal

USACA look to T20 league in development deal

Association to work on professionalising domestic cricket in the US.

03 October 2016

NRL inks licensing agreement with US brand ‘47

NRL inks licensing agreement with US brand ‘47

Boston-based firm to roll out new NRL merchandise in November.

15 September 2016

Wake Forest renews with IMG Collge

Wake Forest renews with IMG Collge

Deal has been extended for a further 12 years.

18 July 2016

EA Sports wins exclusive La Liga rights

EA Sports wins exclusive La Liga rights

Videogame publisher strikes deal with Spanish soccer body.

01 July 2016

IMMAF agree Adidas deal with Double D

IMMAF agree Adidas deal with Double D

Licensing partnership is aimed to build identity around federation.

14 June 2016

IMMAF bites into Safejawz partnership

IMMAF bites into Safejawz partnership

English firm becomes official mouthguard provider.

05 May 2016

Louisiana State renew Outfront deal

Louisiana State renew Outfront deal

College extends marketing and media rights deal.

13 April 2016