Dallas Stars launch partnership with Reis & Irvy’s

Dallas Stars launch partnership with Reis & Irvy’s

Robotic frozen yoghurt machines to be placed at NHL team’s arenas.

15 February 2018

Our rolling sports business news wrap: Every deal, every day

Our rolling sports business news wrap: Every deal, every day

All the sports business deals as they happen throughout the day

15 February 2018

Renault Racing and Vitality gear up for esports team

Renault Racing and Vitality gear up for esports team

New motorsport-based outfit to enter Rocket League Championship Series Europe.

14 February 2018

Hendrick Motorsports expand NAPA deal until 2020

Hendrick Motorsports expand NAPA deal until 2020

US retailer to be Chase Elliott’s Nascar Cup Series primary sponsor for two seasons.

14 February 2018

Richard Petty Motorsports renew Pioneer Technology deal

Richard Petty Motorsports renew Pioneer Technology deal

Nascar racing team continue with software systems company.

14 February 2018

San Francisco Giants agree 215 McCann deal

San Francisco Giants agree 215 McCann deal

MLB franchise appoint company as official advertising agency.

14 February 2018

Opendorse partners with LPGA to grow players’ social media presence

Opendorse partners with LPGA to grow players’ social media presence

Company to assist with brand activations and create revenue opportunities.

14 February 2018

Hellas Verona net Engie deal

Hellas Verona net Engie deal

Company to provide facility management services at Italian soccer side’s stadium.

14 February 2018

Arnold Clark agrees Solheim Cup deal

Arnold Clark agrees Solheim Cup deal

Car rental company to sponsor women’s biennial golf tournament.

14 February 2018

SportsPro industry digest: All the deals as they happen

SportsPro industry digest: All the deals as they happen

Never miss a deal with our rolling sports business news wrap.

14 February 2018

MLB and Snapple agree two-year sponsorship

MLB and Snapple agree two-year sponsorship

League signs its first official tea and juice drink partner.

13 February 2018

Williams F1 sign data-focused partnership with Acronis

Williams F1 sign data-focused partnership with Acronis

Company to help Formula One team handle data captured at race weekends.

13 February 2018

Grêmio and Internacional renew iPlace deals

Grêmio and Internacional renew iPlace deals

Top-tier Brazilian soccer sides extend with Apple’s Brazilian retail partner.

13 February 2018

Tuesday’s Daily Deal Round-Up: Frank Warren, IMG and more

Tuesday’s Daily Deal Round-Up: Frank Warren, IMG and more

Boxing, cricket and golf all feature in today’s deals digest.

13 February 2018

Lexus expands and extends Melbourne Cup deal

Lexus expands and extends Melbourne Cup deal

Japanese carmaker is new lead partner of prestigious horse racing event.

13 February 2018

Everton land Thomas Cook Sport renewal

Everton land Thomas Cook Sport renewal

English soccer club sign extension with official match breaks partner.

13 February 2018