PSG buy into Socios.com for fan token offering

PSG buy into Socios.com for fan token offering

French soccer giants tap blockchain platform for long-term cryptocurrency strategy.

11 September 2018

Kia to stream Dominic Thiem’s upcoming tournament matches

Kia to stream Dominic Thiem’s upcoming tournament matches

Carmaker to broadcast exclusive coverage of Austrian’s games at St Petersburg Open.

10 September 2018

NHL’s Blue Jackets tap GumGum for sponsorship valuation

NHL’s Blue Jackets tap GumGum for sponsorship valuation

Tie-up will allow ice hockey franchise to capture and measure value of partnerships.

10 September 2018

Adidas locks in Germany kit deal until 2026

Adidas locks in Germany kit deal until 2026

German sportswear giant extends longstanding partnership with national soccer team.

10 September 2018

Top story: 76ers-owned Team Dignitas partner with Champion

Top story: 76ers-owned Team Dignitas partner with Champion

Rolling sports business news wrap: Every deal, every day.

10 September 2018

Australian Open pens digital innovation deal with Infosys

Australian Open pens digital innovation deal with Infosys

Tie-up follows end of long-term partnership with technology company IBM.

10 September 2018

Liverpool drop controversial Tibet Water sponsorship

Liverpool drop controversial Tibet Water sponsorship

Premier League club’s regional commercial deal had been subject of major protests.

10 September 2018

Newcastle United announce Vitality partnership

Newcastle United announce Vitality partnership

Insurance company becomes official wellness partner of Premier League side.

10 September 2018

Denver Broncos hit the slopes with Ikon Pass

Denver Broncos hit the slopes with Ikon Pass

Ski pass links up with Colorado NFL franchise ahead of the new season.

07 September 2018

La Liga extends Microsoft tie-up to reach wider audience

La Liga extends Microsoft tie-up to reach wider audience

Spanish league’s content to be made available on technology giant’s news service.

07 September 2018

West Ham’s London Stadium rent does not cover cost of matches

West Ham’s London Stadium rent does not cover cost of matches

Ground owners also reveal Premier League club can veto any naming rights deal.

07 September 2018

England national teams wash it off with Head and Shoulders

England national teams wash it off with Head and Shoulders

Shampoo brand becomes the FA’s first haircare partner.

07 September 2018

Dallas Cowboys strike NFL first casino partnership

Dallas Cowboys strike NFL first casino partnership

Jerry Jones takes advantage of rule change to secure Winstar deal.

07 September 2018

Chelsea extend Beats partnership

Chelsea extend Beats partnership

Dr Dre’s audio brand signs new three-year deal with Premier League club.

07 September 2018

NBA syncs up with Beats

NBA syncs up with Beats

Dr Dre’s audio brand signs global partnership with basketball league.

05 September 2018

Top story: Atletico Madrid sign ticket deal with Sports Events 365

Top story: Atletico Madrid sign ticket deal with Sports Events 365

Rolling sports business news wrap: Every deal, every day.

05 September 2018