Cultural crossovers: Beats, Joshua, Stormzy and athlete marketing

Cultural crossovers: Beats, Joshua, Stormzy and athlete marketing

There have always been meeting points between sport and popular culture but companies are now more calculated than ever before in how they place athletes in an entertainment context. For stars like Anthony Joshua, top of SportsPro’s most marketable athletes list in 2017, and brands like Adidas and Beats by Dre, it has an amplifying effect.

07 July 2017 | By Adam Nelson

Whan’s world: The LPGA’s commissioner reflects on eight years in charge

Whan’s world: The LPGA’s commissioner reflects on eight years in charge

For Mike Whan, running the Ladies Professional Golf Association is all about creating opportunities. It is a mantra that has come to define his eight years as the tour's commissioner, one which has taken women's golf and its leading circuit to new heights and unprecedented popularity.

06 July 2017 | By Michael Long

In pursuit of greatness: Andre De Grasse and the thrill of the chase

In pursuit of greatness: Andre De Grasse and the thrill of the chase

A lucrative endorsement deal with Puma in late 2015 helped cast Andre De Grasse as the next big thing in track and field. After a record haul of three medals at last year’s Olympics in Rio, and with Usain Bolt’s glittering career coming to an end, the Canadian sprint sensation is on track to become one of his sport’s most marketable stars.

22 June 2017 | By Michael Long

Upgrading the view: New technology in the modern sports venue

Upgrading the view: New technology in the modern sports venue

Though the live experience remains the pinnacle of sport, that has not stopped stadium operators looking at how to improve it. With technology developing all the time, new ways are constantly emerging to augment the in-venue experience for fans and drive value for clubs, both subtly and dramatically transforming the way we watch live sport.

22 May 2017 | By Adam Nelson

Introducing SportsPro SmartSeries - Smart investment

Introducing SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

18 May 2017 | By Eoin Connolly

Big game hunting: the rise of the purpose-built eSports arena

Big game hunting: the rise of the purpose-built eSports arena

eSports has emerged from its online roots to become an increasingly sophisticated live arena experience. Purpose-built eSports facilities are the logical next step.

18 May 2017 | By Michael Long

Heavyweights: Behind the scenes at Joshua v Klitschko

Heavyweights: Behind the scenes at Joshua v Klitschko

On 29th April, in front of 90,000 fans at Wembley Stadium, Anthony Joshua met Wladimir Klitschko on the biggest night of heavyweight boxing in over a decade. SportsPro went behind the scenes at a promotion that restored the power of one of sport’s blue riband events.

12 May 2017 | By Eoin Connolly

Striking out: fencing’s digital advance

Striking out: fencing’s digital advance

The formation of the annual FIE Fencing Grand Prix series in 2014 gave the sport of fencing an elite-level showcase outside of Olympic years. Now, with social media and the emergence of new over-the-top streaming options having created direct ways of reaching the uninitiated fan, the International Fencing Federation is taking its repackaged event concept to a digital audience.

26 April 2017 | By Michael Long

When sport and entertainment collide: Integro and the evolving sports industry

When sport and entertainment collide: Integro and the evolving sports industry

In an era when the boundaries between sport and entertainment are increasingly blurred, insurance company Integro is using its broad experience to evolve the industry.

07 April 2017 | By Adam Nelson

Introducing SportsPro SmartSeries - Emerging sports

Introducing SportsPro SmartSeries - Emerging sports

While technology has taken hold in traditional sports, there is a contingent of newer properties whose raison d’être is technological innovation, from the burgeoning world of eSports to hi-tech drone racing and all-electric, zero-emissions motorsport.

06 April 2017 | By Michael Long

California dreaming: LA 2024’s ‘low-risk’ Olympic pitch

California dreaming: LA 2024’s ‘low-risk’ Olympic pitch

The Los Angeles bid for the 2024 Olympics promises to deliver ‘a new Games for a new era’, one that can restore the credibility of an Olympic movement going through a worrying malaise. As another bidding race enters its final phase with just two cities in the running, it could be that the movement needs LA now more than ever.

05 April 2017 | By Michael Long

Winter is coming: federations look to PyeongChang 2018

Winter is coming: federations look to PyeongChang 2018

With under 12 months to go until the Winter Olympics gets under way in PyeongChang, it is a crucial season for the major winter federations. International Ski Federation secretary general Sarah Lewis and the newly elected International Skating Union president Jan Dijkema discuss their respective governing bodies’ plans for this all-important year.

04 April 2017 | By George Dudley

City of sharing: Paris 2024

City of sharing: Paris 2024

Paris has unveiled its final plans for hosting the Olympic Games in 2024 as it prepares to face off with Los Angeles in what is now a two-horse race. The bid committee is promising the most open, the most sustainable, and the most shareable Olympics ever, and is confident of celebrating the 100th anniversary of the city’s last Games by doing it all over again.

04 April 2017 | By Adam Nelson

Passing on the torch: Where does the Olympic Games go now?

Passing on the torch: Where does the Olympic Games go now?

The withdrawal of Budapest from the race for the 2024 Olympic Games means that for the second time in succession, the International Olympic Committee has just two bidders to choose from. Even with a run of events set for major global cities, there are now burning questions as to how desirable hosting is in the current era.

04 April 2017 | By Eoin Connolly

Calling the feds: international bodies after Rio

Calling the feds: international bodies after Rio

While major federations across the world of sport continue to find themselves embroiled in scandal, it is business as usual for the governing bodies further down the sporting ladder, where the work remains focused on increasing visibility throughout the Olympic cycle. Representatives from three summer federations reflect on the Rio Games, look forward to the 12 months ahead, and discuss their plans for further expansion.

03 April 2017 | By Adam Nelson

Denmark’s the spot

Denmark’s the spot

The Nordic nation of Denmark is currently gearing up to host the 15th annual edition of the SportAccord Convention, an event which marks its coming of age as a sporting destination. Sport Event Denmark, the government-established and run body for the organisation of sport events in the country, is facing a big year, and an even bigger future.

30 March 2017 | By Adam Nelson