Teamwork: Inside the Uefa Champions League’s rights agency

Teamwork: Inside the Uefa Champions League’s rights agency

For over 25 years, the bespoke Team Marketing agency has developed and sold the rights to Uefa club soccer competitions. SportsPro stepped into its offices in Lucerne to see how the operation has evolved.

17 October 2017 | By Eoin Connolly

Eastern promises: Lagardère’s Chinese venture

Eastern promises: Lagardère’s Chinese venture

As Lagardère Sports and Entertainment celebrates the opening of its major new office in Shanghai, the company’s chief executive, Andrew Georgiou, explains how local knowledge is helping the agency get ahead in the country, and why no one in the west has yet truly understood the growth of China.

16 October 2017 | By Adam Nelson

Lessons from The Brand Conference 2017

Lessons from The Brand Conference 2017

A look back at the key takeaways from the fourth edition of SportsPro's The Brand Conference, which took place on September 28th at Lord's Cricket Ground.

05 October 2017 | By Adam Nelson

From the vault: Switching saddles with Victoria Pendleton

From the vault: Switching saddles with Victoria Pendleton

In March 2016, two-time Olympic cycling champion Victoria Pendleton took on the odds, the doubters and her own fears to compete in the amateur Foxhunter Chase at horse racing’s celebrated Cheltenham Festival. Her challenge was the result of a marketing and sponsorship campaign by Betfair and the London-based Pitch agency, whose founder Henry Chappell puts its success down to credibility and co-operation.

19 September 2017 | By Eoin Connolly

The Rio Olympics: one year on

The Rio Olympics: one year on

A country in political meltdown and economic retreat, a city and state in financial turmoil and facing a public security crisis, organisers with unpaid debts and struggling to fulfil their lofty legacy promises. One year on from the Rio 2016 Olympic and Paralympic Games, how did it come to this?

03 August 2017 | By Michael Long

A beach party in Poreč: Behind the scenes at the Swatch Beach Volleyball Major Series

A beach party in Poreč: Behind the scenes at the Swatch Beach Volleyball Major Series

Thanks to Hannes Jagerhofer and Red Bull, the Croatian town of Poreč is now home to one of the best-attended events on the FIVB Beach Volleyball World Tour. SportsPro travelled to this year’s Poreč Major to find out what attracts thousands of annual spectators from around the world, and to learn more about the Swatch Beach Majors series’ plans to cement itself on the global stage.

31 July 2017 | By Sam Carp

Never standing still: Inside Omnigon with David Nugent

Never standing still: Inside Omnigon with David Nugent

Omnigon's chief commercial officer, David Nugent, on the need for constant innovation and iteration in the digital space.

12 July 2017 | By Sam Carp

Faces of change: how digital sports and media disruption could upend athlete marketing

Faces of change: how digital sports and media disruption could upend athlete marketing

In an era of digital disruption, those in the business of athlete marketing are having to pivot to unprecedented challenges and newfound opportunities. As they do, it could be that the perception of what makes an individual marketable must adapt with them.

07 July 2017 | By Michael Long

Cultural crossovers: Beats, Joshua, Stormzy and athlete marketing

Cultural crossovers: Beats, Joshua, Stormzy and athlete marketing

There have always been meeting points between sport and popular culture but companies are now more calculated than ever before in how they place athletes in an entertainment context. For stars like Anthony Joshua, top of SportsPro’s most marketable athletes list in 2017, and brands like Adidas and Beats by Dre, it has an amplifying effect.

07 July 2017 | By Adam Nelson

Whan’s world: The LPGA’s commissioner reflects on eight years in charge

Whan’s world: The LPGA’s commissioner reflects on eight years in charge

For Mike Whan, running the Ladies Professional Golf Association is all about creating opportunities. It is a mantra that has come to define his eight years as the tour's commissioner, one which has taken women's golf and its leading circuit to new heights and unprecedented popularity.

06 July 2017 | By Michael Long

In pursuit of greatness: Andre De Grasse and the thrill of the chase

In pursuit of greatness: Andre De Grasse and the thrill of the chase

A lucrative endorsement deal with Puma in late 2015 helped cast Andre De Grasse as the next big thing in track and field. After a record haul of three medals at last year’s Olympics in Rio, and with Usain Bolt’s glittering career coming to an end, the Canadian sprint sensation is on track to become one of his sport’s most marketable stars.

22 June 2017 | By Michael Long

Upgrading the view: New technology in the modern sports venue

Upgrading the view: New technology in the modern sports venue

Though the live experience remains the pinnacle of sport, that has not stopped stadium operators looking at how to improve it. With technology developing all the time, new ways are constantly emerging to augment the in-venue experience for fans and drive value for clubs, both subtly and dramatically transforming the way we watch live sport.

22 May 2017 | By Adam Nelson

Introducing SportsPro SmartSeries - Smart investment

Introducing SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

18 May 2017 | By Eoin Connolly

Big game hunting: the rise of the purpose-built eSports arena

Big game hunting: the rise of the purpose-built eSports arena

eSports has emerged from its online roots to become an increasingly sophisticated live arena experience. Purpose-built eSports facilities are the logical next step.

18 May 2017 | By Michael Long

Heavyweights: Behind the scenes at Joshua v Klitschko

Heavyweights: Behind the scenes at Joshua v Klitschko

On 29th April, in front of 90,000 fans at Wembley Stadium, Anthony Joshua met Wladimir Klitschko on the biggest night of heavyweight boxing in over a decade. SportsPro went behind the scenes at a promotion that restored the power of one of sport’s blue riband events.

12 May 2017 | By Eoin Connolly

Striking out: fencing’s digital advance

Striking out: fencing’s digital advance

The formation of the annual FIE Fencing Grand Prix series in 2014 gave the sport of fencing an elite-level showcase outside of Olympic years. Now, with social media and the emergence of new over-the-top streaming options having created direct ways of reaching the uninitiated fan, the International Fencing Federation is taking its repackaged event concept to a digital audience.

26 April 2017 | By Michael Long