At large: Why don’t stars stick to sports? Because they see it as irresponsible

At large: Why don’t stars stick to sports? Because they see it as irresponsible

LeBron James refuses to "shut up and dribble" and given the need to control his political profile as much any other part of their public image it's almost a necessity that he doesn't.

07 August 2018 | By Eoin Connolly

Cryptocurrency in sports: why and how to take advantage of new coin proliferation

Cryptocurrency in sports: why and how to take advantage of new coin proliferation

Sunny Singh, Van Hawke Sports chief executive, offers his thoughts on the exciting possibilities and perilous pitfalls of the blockchain boom.

02 August 2018 | By Guest Contributor

At large: is it time for an Olympic Fortnite?

At large: is it time for an Olympic Fortnite?

After the IOC and GAISF’s Esports Forum in Lausanne, SportsPro editor-at-large Eoin Connolly suggests a more radical approach might be needed to find a place for video games in the Olympic movement.

26 July 2018 | By Eoin Connolly

In reality VR headsets can’t offer a shared sports experience… but could MR?

In reality VR headsets can’t offer a shared sports experience… but could MR?

Simon Tracey, head of client services at Wasserman’s Experience division, asks whether mixed reality could be the tech to truly transform the way fans experience sports.

24 July 2018 | By Guest Contributor

What is a reasonable price for Amazon’s Premier League rights? About UK£80m

What is a reasonable price for Amazon’s Premier League rights? About UK£80m

Charlie Beall, a senior consultant at digital sports agency Seven League, explains how Amazon calculated its heavily guarded financial foray into Premier League soccer rights.

20 July 2018 | By Guest Contributor

At large: MP & Silva and the new agency ecosystem

At large: MP & Silva and the new agency ecosystem

Reports that MP & Silva has missed scheduled payments to rights holders has underscored the need for agencies to find new ways of creating value in a changing media environment.

18 July 2018 | By Eoin Connolly

Roger Federer vs Nike: A legal view on the ‘RF’ logo dispute

Roger Federer vs Nike: A legal view on the ‘RF’ logo dispute

Graeme Alder, legal director in the commercial and intellectual property team at Hill Dickinson, assesses whether Roger Federer's battle for his initials will head from Centre Court to the court of law.

18 July 2018 | By Guest Contributor

How the Allsvenskan put authenticity at the heart of its digital strategy

How the Allsvenskan put authenticity at the heart of its digital strategy

Sean Verity, Antourage co-founder, explains the mechanics behind the company's work with Swedish soccer's top-flight and how it is taking fan engagement to new levels.

17 July 2018 | By Guest Contributor

At Large: If football’s coming home, is it time for England’s unlikely stars to cash in?

At Large: If football’s coming home, is it time for England’s unlikely stars to cash in?

England’s unlikely heroics at the Fifa World Cup may have sponsors flocking to an unheralded group of players, but the savviest brands will focus on the roots of their success.

11 July 2018 | By Eoin Connolly