How the Allsvenskan put authenticity at the heart of its digital strategy

How the Allsvenskan put authenticity at the heart of its digital strategy

Sean Verity, Antourage co-founder, explains the mechanics behind the company's work with Swedish soccer's top-flight and how it is taking fan engagement to new levels.

17 July 2018 | By Guest Contributor

At Large: If football’s coming home, is it time for England’s unlikely stars to cash in?

At Large: If football’s coming home, is it time for England’s unlikely stars to cash in?

England’s unlikely heroics at the Fifa World Cup may have sponsors flocking to an unheralded group of players, but the savviest brands will focus on the roots of their success.

11 July 2018 | By Eoin Connolly

The Matt Slater Column: Keeping up with the Tour… why the Giro went to Israel

The Matt Slater Column: Keeping up with the Tour… why the Giro went to Israel

Between an opening stage in Israel and a much discussed winner in Chris Froome, Press Association’s chief sports reporter finds plenty to reflect on in this year’s Giro d’Italia.

10 July 2018 | By Matt Slater

Serious Questions: How will the IAAF’s new female eligibility rules stand up to legal challenge?

Serious Questions: How will the IAAF’s new female eligibility rules stand up to legal challenge?

As Caster Semenya prepares to race at this weekend's inaugural Athletics World Cup the implementation of the IAAF's new DSD Rules loom in November. Here Sarah Hartley, a partner and head of the outdoor industry team at global law firm Bryan Cave Leighton Paisner, assesses the legal picture.

10 July 2018 | By Guest Contributor

How the Clipper Round the World Yacht Race is making waves in global sports sponsorship

How the Clipper Round the World Yacht Race is making waves in global sports sponsorship

The Clipper Round the World Yacht Race has developed a strong pedigree, over more than twenty years and eleven biennial editions, as a powerful and effective platform for the international promotion of tourism and trade with a unique formula for government which is also attracting business

06 July 2018 | By Guest Contributor

Beyond the Live Game: File-based content is increasingly central to covering major sports events

Beyond the Live Game: File-based content is increasingly central to covering major sports events

Greg Hoskin, managing director of EMEA and APAC at Signiant, explains why sports are at the forefront of the file acceleration software push.

06 July 2018 | By Guest Contributor

At large: Can the ATP’s World Cup dream for tennis fill the gap in the market?

At large: Can the ATP’s World Cup dream for tennis fill the gap in the market?

The ATP has used Wimbledon fortnight to confirm plans for a World Team Cup of men’s tennis that could rival a revamped Davis Cup, but the appetite for either among players and fans is yet to be discerned.

04 July 2018 | By Eoin Connolly

Wimbledon might be underway but tennis is in a fix over IRP

Wimbledon might be underway but tennis is in a fix over IRP

In the wake of the IRP interim report into tennis integrity, Sportradar's managing director David Lampitt questions whether the proposals have landed in the right place.

02 July 2018 | By Guest Contributor

World Cup 2018: The real reasons western brands distanced themselves from Russia 2018

World Cup 2018: The real reasons western brands distanced themselves from Russia 2018

Paul Fox, chief executive of international gaming company LeTou, who brokered the deal that saw his company become Swansea City's main shirt sponsor for the 2017/18 season, offers his expert analysis on the World Cup sponsorship picture.

27 June 2018 | By Guest Contributor

At large: Catering for World Cup viewing tastes

At large: Catering for World Cup viewing tastes

With fans indulging in the buffet of the Fifa World Cup first round, media companies have been reminded of the need to provide a full menu of broadcast options.

27 June 2018 | By Eoin Connolly

At large: Political footballs at the Fifa World Cup

At large: Political footballs at the Fifa World Cup

In his new column, SportsPro editor-at-large Eoin Connolly reflects on a soccer match which may well have been distracting us from other matters.

15 June 2018 | By Eoin Connolly

Watford snap up O’Connor: UCFB helping graduates follow their dreams and bridge the gender gap

Watford snap up O’Connor: UCFB helping graduates follow their dreams and bridge the gender gap

How Amy O'Connor followed her dream of working in soccer by studying at the University Campus of Football Business (UCFB) to become a business development executive with Premier League Watford. premier-league-watford-ucfb-graduates-bridge-gender-gap

04 May 2018 | By Guest Contributor

Integro’s Dani Ettridge: What’s expected when the unexpected happens - dealing with climate change

Integro’s Dani Ettridge: What’s expected when the unexpected happens - dealing with climate change

Dani Ettridge, business development executive at Integro Entertainment & Sport, on managing weather-impacted sporting events.

04 May 2018 | By Guest Contributor

The Long Read: How the sports industry is trying to turn the tide on plastic

The Long Read: How the sports industry is trying to turn the tide on plastic

SportsPro's Michael Long reflects on sport’s problem with plastic, and discovers the efforts of those within the industry to do something meaningful about a profound environmental threat.

03 May 2018 | By Michael Long

AS Roma, James Pallotta and understanding fans: SAP insights on the value of being second favourite

AS Roma, James Pallotta and understanding fans: SAP insights on the value of being second favourite

Greg McStravick, SAP's president of database and data management, reflects on a recent talk from AS Roma owner James Pallotta, and explains how soccer clubs are integrating technology across three key areas to become the second-favourite team of a broader network of fans.

27 April 2018 | By Guest Contributor

ITU president Marisol Casado: ‘Female athletes deserve more balanced portrayal in the media’

ITU president Marisol Casado: ‘Female athletes deserve more balanced portrayal in the media’

With Sport Accord 2018 coming to a close, International Triathlon Union (ITU) president Marisol Casado discusses the issues that female athletes face in their portrayal in the media, and outlines how the International Olympic Committee's (IOC) new gender equality recommendations are addressing those issues.

20 April 2018 | By Guest Contributor