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SportsPro SmartSeries

SmartSeries is a new venture looking at where the sports industry is going next, drawing on ideas and insights from experts, innovators and thinkers across a broad spectrum of industries and sectors - from emerging technology, data and media, to architecture, sustainable innovation, startups and eSports.

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SportsPro Magazine

Having evolved from the acclaimed BusinessF1 sports magazine in March 2008, SportsPro has become the most highly respected B2B magazine for the finance, business and sponsorship industry behind the world's major sports.

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Editor's picks

Aston Villa, Fanatics and Luke 1977: A glimpse into the future of kit deals?

Aston Villa, Fanatics and Luke 1977: A glimpse into the future of kit deals?

Last week, English soccer club Aston Villa became the first side in England to adopt a vertical ecommerce model when they announced a three-way kit partnership with Fanatics and Luke 1977. SportsPro looks at the story behind the deal, and how it could revolutionise soccer’s traditional approach to kit production.

A fan’s-eye view: Is Copa90 changing the game for World Cup coverage?

A fan’s-eye view: Is Copa90 changing the game for World Cup coverage?

Since the last Fifa World Cup in Brazil, soccer media has been transformed by digital and changes in consumer behaviour. Platforms like Copa90 have been at the forefront of that revolution, and this summer’s international tournament provides an opportunity for the fan-centric network to cement its reputation as a hub of modern soccer coverage.

Louise Martin on Gold Coast 2018 and the future of the Commonwealth Games

As the 'friendly Games' unfold on Australia's Gold Coast, Commonwealth Games Federation president Louise Martin talks about the sporting and political future of the organisation and its movement, lessons from Durban's withdrawal as the 2022 host, a new approach to partnerships, a social imperative and the role of female leaders in sport.

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