Latest Deals > Tennis
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SAP continues ATP tournament sponsorship
10 March 2010 | Sponsorship, TennisSAP has renewed its title sponsorship of the ATP World Tour event at San Jose, California for a further three years.
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Virgin Mobile to endorse Oudin
09 March 2010 | Personal Endorsement, TennisAmerican tennis starlet Melanie Oudin had signed a four-year endorsement deal with Virgin Mobile.
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Sony Ericsson renews sponsorship of the Women’s Tennis Association
08 March 2010 | Sponsorship, TennisSony Ericsson has re-committed to its sponsorship of the Women's Tennis Association (WTA) but will lose the naming rights to the season-long tour.
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Elena Dementieva signs new endorsement
04 March 2010 | Personal Endorsement, TennisThe world's number seven ranked tennis player, Elena Dementieva, has signed a deal with Hawaiian sunglasses manufacturer Maui Jim.
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HP signs on with Davis Cup
02 March 2010 | Sponsorship, TennisThe ITF has announced that HP, the world's largest technology company, has become an international sponsor of its premier team competition, Davis Cup by BNP Paribas.
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IMG agrees renewal of BNP Paribas partnership
25 February 2010 | Sponsorship, TennisInternational agency IMG have announced today the renewal of their partnership with BNP Paribas, previously Fortis Private Banking, for the BNP Paribas Tennis Classic at the Hurlingham Club.
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Corona fills ATP Tour gap left by Mercedes
22 February 2010 | Sponsorship, TennisThe ATP World Tour, the elite men's tennis tour, has signed a five-and-a-half-year sponsorship agreement with Corona Extra.
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MP & Silva clinches Delray Beach International rights
MP & Silva, a leading international sports media company, has completed an exclusive deal for the media rights to the Delray Beach International Tennis Championships – an Association of Tennis Professionals (ATP) World Tour tournament.
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Ivanovic signs with Adidas for the rest of her career
09 February 2010 | Personal Endorsement, TennisAna Ivanovic, the former world number one women's tennis player, has extended her contract with Adidas to cover the rest of her professional tennis career, and beyond.
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Input Media retains Roland Garros production contract
Sports production company Input Media has retained the contract to produce the world feed, daily highlights and a range of other production services at the French Open tennis championships in Paris for the next three years.
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France Télévisions finally confirms multi-million deal with Roland Garros
France Télévisions has finally confirmed a deal with the French tennis authorities that will see it broadcast the next four editions of Roland Garros, the second Grand Slam of the calendar year.
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Emirates adds to sponsor deals with BNP Paribas Open
31 January 2010 | Sponsorship, TennisEmirates will sponsor the prestigious BNP Paribas Open tennis tournament until 2012.
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Coca-Cola back Sri Lankan tennis
21 January 2010 | Sponsorship, TennisSri Lanka’s rise through the tennis ranks in the Davis Cup has been given a commercial boost after Coca-Cola agreed to be a sponsor of its team.
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Melbourne Park to undergo US$336 million refurbishment
19 January 2010 | Infrastructure, TennisMelbourne Park, currently hosting the opening Grand Slam of the tennis season, the Australian Open, is to undergo a substantial US$336 million redevelopment over the next five years.
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MP & Silva nets global rights for Serbia Open
The Serbia Open has signed an agreement with global sports media company MP & Silva for exclusive, worldwide media rights.
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Sharapova signs multi-million dollar Nike deal
12 January 2010 | Personal Endorsement, TennisMaria Sharapova, the world's best-paid female athlete, has signed an eight-year extension to her sponsorship with Nike in a deal that could be worth US$70 million to the Russian.
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Billionaire buys Indian Wells
23 December 2009 | Sports Properties, TennisThe BNP Paribas Open, the tennis tournament held in Indian Wells, California, has been bought by American billionaire Larry Ellison.
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MP & Silva wins rights to PBZ Zagreb Indoors
Leading sports media company MP & Silva has secured exclusive worldwide media rights to Croatia's ATP World Tour 250 tournament, the PBZ Zagreb Indoors.
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SHC signs tennis deal with BEST
Stuart Higgins Communications has signed a deal with Blue Entertainment Sports Television (BEST) for several of the company's tennis clients, most notably world number four Caroline Wozniacki.
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LTA adds Nike and InterContinental to roster
08 December 2009 | Sponsorship, TennisThe Lawn Tennis Association, the governing body of English tennis, has signed two new major sponsorships, securing partnerships with Nike and InterContinental Hotel Group.
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