Latest Deals > Swimming

• Swimming Australia secures new sponsor

  12 March 2010 | Sponsorship, Swimming

  Swimming Australia has announced that Singapore Airlines will become the official airline for the Australian Swim Team.

• Michael Phelps lands another multi-million endorsement

  18 February 2010 | Personal Endorsement, Swimming

  Michael Phelps, the multi-gold medal winning Olympic swimmer, has signed a multi-year endorsement deal with Under Armour for out of pool training.

• EBU and FINA extend European media rights agreement

  04 January 2010 | Broadcast, Swimming

  The European Broadcasting Union (EBU) and FINA, the governing body of world swimming, have extended their agreement for the distribution of FINA's European media rights until 2013.

• Scottish Swimming handed seven-figure boost

  10 December 2009 | Infrastructure, Swimming

  Sport Scotland will hand £1.3 million (US$2.1 million) to Scottish Swimming - the largest ever single investment in the governing body of a sport in Scotland.

• Scotland looks to the future with new investment

  05 November 2009 | Infrastructure, Miscellaneous, Swimming

  More than US$9 million will be invested by SportScotland in new sports facilities for Tayside and Fife, as part of the government's plan to increase participation, improve performance and deliver a lasting legacy from the 2014 Commonwealth Games in Glasgow.

• Amway Australia storming the field

  25 October 2009 | Personal Endorsement, Cricket, Rugby, Swimming

  Amway Australia has signed swimmer Libby Trickett, multiple world record holder and triple olympic gold medallist, as a co-spokesperson for the Amway and Nutrilite brands.

• British Swimming signs Malmsten as partner

  13 September 2009 | Sponsorship, Swimming

  British Swimming has secured another sponsor, partnering with Malmsten, a providor of moveable floors in pools and competitor racing lanes.

• Michael Phelps signs four-year extension with Speedo

  09 September 2009 | Personal Endorsement, Swimming

  Michael Phelps, the multi-gold medal winning Olympic swimmer, has signed a four-year extension to his multi-million dollar endorsement deal with Speedo.

• Pro-Am signs swimming deal in Australia

  30 July 2009 | Sponsorship, Swimming

  Pro-Am Australia, the swimming equipment company, has agreed a sponsorship deal with Aquatics & Recreation Victoria.

• USA Swimming partnership to reach 46 years

  12 July 2009 | Sponsorship, Swimming

  ConocoPhillips has signed a long-term agreement that will see its sponsorship of USA Swimming reach almost half a century.

• Emporio Armani to sponsor World Swimming Championships

  06 July 2009 | Sponsorship, Swimming

  Emporio Armani will be an official sponsor of this summer's World Swimming Championships in Rome.

• British Swimming signs huge sponsorship deal

  01 July 2009 | Sponsorship, Swimming

  Kellogg's will invest nearly US$5 million in a new 'grassroots to gold medals' programme run by British Swimming.

• Michael Phelps back in the market for endorsements

  17 June 2009 | Personal Endorsement, Swimming

  H2O Audio has signed record-breaking Olympian swimmer Michael Phelps to a new endorsement deal.

• Yakult extends deal with World Swimming Championships

  16 April 2009 | Sponsorship, Swimming

  Yakult Honsha, the Japanese food manufacturer known best for its probiotic drinks, will continue to sponsor the FINA World Swimming Championships for the next three years.

• Chinese swimming receives US$11m cash injection from Midea

  16 March 2009 | Sponsorship, Swimming

  The Midea Group, the Chinese consumer electronics company, has ramped up its association with the Chinese Swimming Management Centre in a US$11 million direct injection into the sport. It follows up its sponsorship of the Chinese team during the Beijing Olympic Games with a substantial investment in the national swimming, diving and synchronised swimming teams.

• British Gas makes splash with British Swimming

  15 March 2009 | Sponsorship, Swimming

  British Swimming, the governing body of swimming in the UK, has announced a US$21 million sponsorship deal with energy company British Gas. The partnership, which will run to 2015, including the London 2012 Olympic Games, will support every level of swimming, from encouraging grassroots participation to funding elite athletes.

• Speedo makes a splash with British Swimming

  11 March 2009 | Sponsorship, Swimming

  Swimwear company Speedo has signed a seven-year extension to its sponsorship deal with British Swimming. By the time the deal expires in 2016, it will have run for 11 years, British Swimming's longest association with a sponsor, and will take in the London Olympic Games in 2012 and the 2016 Olympic Games.

• Adlington agrees a deal with Speedo

  29 January 2009 | Personal Endorsement, Swimming

  Rebecca Adlington, the teenage British swimmer who won two gold medals at the Beijing Olympic Games, will join Michael Phelps as an ambassador for Speedo after agreeing a sponsorship deal with the swimwear brand.

• Phelps makes a splash with Mazda

  27 January 2009 | Personal Endorsement, Swimming

  DMG Entertainment, a Chinese advertising agency, have signed Michael Phelps as brand spokesperson for Mazda in China following the swimmer's haul of eight gold medals during the 2008 Beijing Olympics.

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