Latest Deals > Sponsorship

• Collingwood AFL team handed double-boost

  16 March 2010 | Sponsorship, Australian rules football

  The Collingwood AFL team has been handed two multi-million dollar boosts, with Emirates continuing its sponsorship and vice president Alex Wasilitz pledging another injection of funds.

• Monster Energy jump on board with Mercedes GP

  15 March 2010 | Sponsorship, Motorsport

  Announced this weekend in conjunction with the first race of the 2010 Formula One season, the energy drinks brand, Monster Energy has upped its motorsport involvement thanks to a new partnership with the Mercedes GP Petronas team.

• Hublot becomes official watch of Formula One

  15 March 2010 | Sponsorship, Motorsport

  Swiss brand Hublot has become the ‘official watchmaker’ of Formula One, in a deal announced at the opening race of the new Grand Prix season in Bahrain at the weekend.

• Mumbai Indians pull in millions in sponsorship

  15 March 2010 | Sponsorship, Cricket

  Indian Premier League cricket team Mumbai Indians has secured a quartet of new sponsorship deals, signing up with broadcaster P7, Dheeraj Constructions, New India Assurance and United India Assurance.

• SAIL Open renews one-year deal with title sponsor

  15 March 2010 | Sponsorship, Golf

  The largest steel manufacture in India, Steel Authority of India Limited (SAIL), has extended its title sponsorship of the SAIL Open for a third successive year.

• VfL Gummersbach land six-figure partnership

  15 March 2010 | Sponsorship, Handball

  Credit management company Intrum Justitia are to sponsor German Handball-Bundesliga club VfL Gummersbach for the next two seasons.

• Glazers boosted as Manchester United seal another multi-million sponsorship

  12 March 2010 | Sponsorship, Soccer

  English soccer club Manchester United have signed a five-year, multi-million dollar sponsorship deal with Telekom Malaysia.

• Infiniti to spend big on college basketball

  12 March 2010 | Sponsorship, Basketball

  The luxury car manufacturer Infiniti has expanded its presence in college basketball after announcing it is to become an official corporate partner of the 2010 NCAA Division 1 Men's Basketball Championship.

• Aaron’s to sponsor Michael Waltrip at Talladega

  12 March 2010 | Sponsorship, Motorsport

  Aaron's, Inc. will spend a six-figure sum to sponsor Michael Waltrip at Talladega Superspeedway in April.

• AT&T Williams agree new partnership

  12 March 2010 | Sponsorship, Motorsport

  Formula One team AT&T Williams has agreed a licensing deal with personal aviation specialists Cloud 9 International Limited.

• Thai champions sell stadium naming rights

  12 March 2010 | Sponsorship, Soccer

  The current Thai Premier League champions, Muang Thong United Football Club have secured a new three-year sponsorship deal with Yamaha.

• Swimming Australia secures new sponsor

  12 March 2010 | Sponsorship, Swimming

  Swimming Australia has announced that Singapore Airlines will become the official airline for the Australian Swim Team.

• EnBW downgrades VfB Stuttgart deal

  12 March 2010 | Sponsorship, Soccer

  Bundesliga soccer club VfB Stuttgart has signed a three-year sponsorship deal with Energie Baden-Württemberg AG.

• Gold Coast Titans on the rise with new deal

  12 March 2010 | Sponsorship, Rugby

  The Jetstar Gold Coast Titans have signed a new two year deal with ThyssenKrupp Elevator Australia to be the club's new lower back sponsor on their home jersey.

• Premier Brands signed up as Team India sponsors

  12 March 2010 | Sponsorship, Badminton

  The Badminton Association of India has secured a US$1.6 million sponsorship contract with Premier Brands.

• Npower shows support for England 2018

  11 March 2010 | Sponsorship, Soccer

  Energy firm Npower has become the latest commercial supporter of England 2018.

• Hershey’s annouce a new three year deal with the NHL

  11 March 2010 | Sponsorship, Ice Hockey

  Canadian chocolatier Hershey has revealed details of a new three year partnership with the National Hockey League.

• The Bulldogs confirm Harvey Norman as coach sponsor

  11 March 2010 | Sponsorship, Rugby

  Australian retail chain Harvey Norman has signed a deal with the Canterbury-Bankstown Bulldogs to become their 'coach Sponsor' for the next two years.

• Nottingham Forest continue with Victor Chandler until 2012

  11 March 2010 | Sponsorship, Football

  Nottingham Forest Football Club have announced that the online bookmaker and gaming company Victor Chandler will continue to be their official sponsor until 2012.

• Tag Heuer agrees timekeeping deal with Stock Car Brasil

  11 March 2010 | Sponsorship, Motorsport

  Tag Heuer has agreed a deal to become the official timekeeper and timing supplier for the biggest series in Brazilian motorsport, Stock Car Brasil.

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