Latest Deals > Sponsorship
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Collingwood AFL team handed double-boost
16 March 2010 | Sponsorship, Australian rules footballThe Collingwood AFL team has been handed two multi-million dollar boosts, with Emirates continuing its sponsorship and vice president Alex Wasilitz pledging another injection of funds.
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Monster Energy jump on board with Mercedes GP
15 March 2010 | Sponsorship, MotorsportAnnounced this weekend in conjunction with the first race of the 2010 Formula One season, the energy drinks brand, Monster Energy has upped its motorsport involvement thanks to a new partnership with the Mercedes GP Petronas team.
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Hublot becomes official watch of Formula One
15 March 2010 | Sponsorship, MotorsportSwiss brand Hublot has become the ‘official watchmaker’ of Formula One, in a deal announced at the opening race of the new Grand Prix season in Bahrain at the weekend.
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Mumbai Indians pull in millions in sponsorship
15 March 2010 | Sponsorship, CricketIndian Premier League cricket team Mumbai Indians has secured a quartet of new sponsorship deals, signing up with broadcaster P7, Dheeraj Constructions, New India Assurance and United India Assurance.
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SAIL Open renews one-year deal with title sponsor
15 March 2010 | Sponsorship, GolfThe largest steel manufacture in India, Steel Authority of India Limited (SAIL), has extended its title sponsorship of the SAIL Open for a third successive year.
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VfL Gummersbach land six-figure partnership
15 March 2010 | Sponsorship, HandballCredit management company Intrum Justitia are to sponsor German Handball-Bundesliga club VfL Gummersbach for the next two seasons.
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Glazers boosted as Manchester United seal another multi-million sponsorship
12 March 2010 | Sponsorship, SoccerEnglish soccer club Manchester United have signed a five-year, multi-million dollar sponsorship deal with Telekom Malaysia.
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Infiniti to spend big on college basketball
12 March 2010 | Sponsorship, BasketballThe luxury car manufacturer Infiniti has expanded its presence in college basketball after announcing it is to become an official corporate partner of the 2010 NCAA Division 1 Men's Basketball Championship.
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Aaron’s to sponsor Michael Waltrip at Talladega
12 March 2010 | Sponsorship, MotorsportAaron's, Inc. will spend a six-figure sum to sponsor Michael Waltrip at Talladega Superspeedway in April.
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AT&T Williams agree new partnership
12 March 2010 | Sponsorship, MotorsportFormula One team AT&T Williams has agreed a licensing deal with personal aviation specialists Cloud 9 International Limited.
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Thai champions sell stadium naming rights
12 March 2010 | Sponsorship, SoccerThe current Thai Premier League champions, Muang Thong United Football Club have secured a new three-year sponsorship deal with Yamaha.
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Swimming Australia secures new sponsor
12 March 2010 | Sponsorship, SwimmingSwimming Australia has announced that Singapore Airlines will become the official airline for the Australian Swim Team.
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EnBW downgrades VfB Stuttgart deal
12 March 2010 | Sponsorship, SoccerBundesliga soccer club VfB Stuttgart has signed a three-year sponsorship deal with Energie Baden-Württemberg AG.
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Gold Coast Titans on the rise with new deal
12 March 2010 | Sponsorship, RugbyThe Jetstar Gold Coast Titans have signed a new two year deal with ThyssenKrupp Elevator Australia to be the club's new lower back sponsor on their home jersey.
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Premier Brands signed up as Team India sponsors
12 March 2010 | Sponsorship, BadmintonThe Badminton Association of India has secured a US$1.6 million sponsorship contract with Premier Brands.
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Npower shows support for England 2018
11 March 2010 | Sponsorship, SoccerEnergy firm Npower has become the latest commercial supporter of England 2018.
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Hershey’s annouce a new three year deal with the NHL
11 March 2010 | Sponsorship, Ice HockeyCanadian chocolatier Hershey has revealed details of a new three year partnership with the National Hockey League.
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The Bulldogs confirm Harvey Norman as coach sponsor
11 March 2010 | Sponsorship, RugbyAustralian retail chain Harvey Norman has signed a deal with the Canterbury-Bankstown Bulldogs to become their 'coach Sponsor' for the next two years.
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Nottingham Forest continue with Victor Chandler until 2012
11 March 2010 | Sponsorship, FootballNottingham Forest Football Club have announced that the online bookmaker and gaming company Victor Chandler will continue to be their official sponsor until 2012.
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Tag Heuer agrees timekeeping deal with Stock Car Brasil
11 March 2010 | Sponsorship, MotorsportTag Heuer has agreed a deal to become the official timekeeper and timing supplier for the biggest series in Brazilian motorsport, Stock Car Brasil.
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