Latest Deals > Personal Endorsement

• Yuki Bhambri lands five-year endorsement

  17 March 2010 | Personal Endorsement, Tennis

  Indian tennis star Yuki Bhambri has signed a five-year sponsorship deal with Mahindra Holidays & Resorts India Limited.

• Confusion as Davydenko is named prince of Dunlop

  15 March 2010 | Personal Endorsement, Tennis

  Russian tennis star Nikolay Davydenko has signed an endorsement deal with sportswear firm Dunlop.

• Nike feeling lucky with Felix

  12 March 2010 | Personal Endorsement, Athletics

  US sprinter Allyson Felix has signed a new endorsement deal with Nike.

• Olympian Ryan Kesler to feature on NHL 2K11 cover

  10 March 2010 | Personal Endorsement, Ice Hockey

  Following his silver medal success in Vancouver last month, Take-Two Interactive Software has announced Ryan Kesler will star on the cover of the hockey video game NHL 2K11.

• Virgin Mobile to endorse Oudin

  09 March 2010 | Personal Endorsement, Tennis

  American tennis starlet Melanie Oudin had signed a four-year endorsement deal with Virgin Mobile.

• TW Steel snaps up Di Grassi ahead of Formula One debut

  05 March 2010 | Personal Endorsement, Motorsport

  TW Steel, the international watch brand, has announced a partnership with Brazilian Formula One driver, Lucas di Grassi.

• Elena Dementieva signs new endorsement

  04 March 2010 | Personal Endorsement, Tennis

  The world's number seven ranked tennis player, Elena Dementieva, has signed a deal with Hawaiian sunglasses manufacturer Maui Jim.

• Michael Phelps lands another multi-million endorsement

  18 February 2010 | Personal Endorsement, Swimming

  Michael Phelps, the multi-gold medal winning Olympic swimmer, has signed a multi-year endorsement deal with Under Armour for out of pool training.

• Dale Earnhardt Jr. lands new sponsor for new season

  15 February 2010 | Personal Endorsement, Sponsorship, Motorsport

  American racing star Dale Earnhardt Jr. has secured a major endorsement with Carchex that will see the company sponsor Earnhardt and his management enterprise, JR Motorsports.

• Two Formula One champions add personal sponsors

  11 February 2010 | Personal Endorsement, Motorsport

  Seven-times world champion Michael Schumacher, who is on the verge of making his Formula One comeback after three years, has signed deals with two new personal sponsors ahead of the 2010 season, while Fernando Alonso has also agreed a new deal

• Ivanovic signs with Adidas for the rest of her career

  09 February 2010 | Personal Endorsement, Tennis

  Ana Ivanovic, the former world number one women's tennis player, has extended her contract with Adidas to cover the rest of her professional tennis career, and beyond.

• Racing UK signs Ruby Walsh as ambassador

  08 February 2010 | Personal Endorsement, Horse Racing

  Horse racing broadcaster Racing UK has signed Ruby Walsh, widely hailed as one the best jump jockeys in the world, as the channel's ambassador.

• Nike snaps up future NFL star Ndamukong Suh

  04 February 2010 | Personal Endorsement, Football

  Defensive lineman Ndamukong Suh, widely tipped to be the number one overall draft pick in the upcoming NFL draft, has signed an endorsement deal with sportswear giants Nike.

• Maxis backing Malaysian badminton stars

  01 February 2010 | Personal Endorsement, Miscellaneous

  Maxis, Malaysia's leading mobile communications provider, is backing badminton greats Lee Chong Wei, the current world number one, and Misbun Sidek.

• LeBron James confirms McDonald’s deal is long-term

  31 January 2010 | Personal Endorsement, Basketball

  LeBron James has confirmed that his commercial appearance for McDonald's at the Super Bowl does, as expected, signal the beginning of a long-term contract with the fast-food chain.

• Karthikeyan joins MRF Tyres as racing ambassador

  25 January 2010 | Personal Endorsement, Motorsport

  Narain Karthikeyan, India's first and so far only Formula One driver, has been appointed racing brand ambassador for MRF Tyres.

• SunGard snaps up Team Saxo Bank and Jim Furyk

  12 January 2010 | Personal Endorsement, Sponsorship, Golf, Miscellaneous

  SunGard, the Pennsylvania-based software and IT services companies, has signed sponsorship contracts with PGA Tour golfer Jim Furyk and cycling's Team Saxo Bank for 2010.

• Sharapova signs multi-million dollar Nike deal

  12 January 2010 | Personal Endorsement, Tennis

  Maria Sharapova, the world's best-paid female athlete, has signed an eight-year extension to her sponsorship with Nike in a deal that could be worth US$70 million to the Russian.

• Dwight Howard and LeBron James to star for McDonald’s

  10 January 2010 | Personal Endorsement, Basketball

  The Orlando Magic's Dwight Howard has signed a new three-year deal with McDonald's, which will begin with an appearance in the fast-food giant's Super Bowl commercial alongside LeBron James.

• David James signs new contract, but not with Portsmouth FC

  07 January 2010 | Personal Endorsement, Soccer

  Portsmouth FC and England goalkeeper David James has signed a deal to become the face of FA Cup title sponsor and Football League partner E.ON's new 'Great Saves' environmental marketing campaign.

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