Latest Deals > Motorsport

• Monster Energy jump on board with Mercedes GP

  15 March 2010 | Sponsorship, Motorsport

  Announced this weekend in conjunction with the first race of the 2010 Formula One season, the energy drinks brand, Monster Energy has upped its motorsport involvement thanks to a new partnership with the Mercedes GP Petronas team.

• Hublot becomes official watch of Formula One

  15 March 2010 | Sponsorship, Motorsport

  Swiss brand Hublot has become the ‘official watchmaker’ of Formula One, in a deal announced at the opening race of the new Grand Prix season in Bahrain at the weekend.

• HP and Mov’It join Renault F1 recovery

  12 March 2010 | Motorsport

  The Renault F1 team has secured two new sponsors on the eve of the new Formula One season.

• Aaron’s to sponsor Michael Waltrip at Talladega

  12 March 2010 | Sponsorship, Motorsport

  Aaron's, Inc. will spend a six-figure sum to sponsor Michael Waltrip at Talladega Superspeedway in April.

• AT&T Williams agree new partnership

  12 March 2010 | Sponsorship, Motorsport

  Formula One team AT&T Williams has agreed a licensing deal with personal aviation specialists Cloud 9 International Limited.

• Tag Heuer agrees timekeeping deal with Stock Car Brasil

  11 March 2010 | Sponsorship, Motorsport

  Tag Heuer has agreed a deal to become the official timekeeper and timing supplier for the biggest series in Brazilian motorsport, Stock Car Brasil.

• Formular One star Webber signs with management company Octagon

  09 March 2010 | Agencies, Motorsport

  Australian Formula One driver, Mark Webber has signed the sports marketing and management company Octagon to handle his off track marketing and commercial interests.

• Coca-Cola renews association with Nascar

  08 March 2010 | Sponsorship, Motorsport

  Coca-Cola Co. has extended its partnership with Nascar track-owner and broadcaster Speedway Motorsports Inc. for a further five years, guaranteeing the soft drinks giant a heavy presence at six race venues.

• US Census Bureau continues promotion drive with Nascar

  08 March 2010 | Sponsorship, Motorsport

  The U.S. Census Bureau has begun a three-race, US$1.2 million dollar sponsorship deal with NASCAR team Roush Fenway Racing.

• TW Steel snaps up Di Grassi ahead of Formula One debut

  05 March 2010 | Personal Endorsement, Motorsport

  TW Steel, the international watch brand, has announced a partnership with Brazilian Formula One driver, Lucas di Grassi.

• The Hartford Financial Services Group backing Bowyer

  04 March 2010 | Sponsorship, Motorsport

  The Hartford Financial Services Group will sponsor Richard Childress Racing's No. 33 Chevrolet Impala and driver Clint Bowyer in 2010.

• RenaultF1 increases Russian ties with Lada deal

  03 March 2010 | Sponsorship, Motorsport

  Russian involvement in Formula One has increased further after the country's Prime Minister Vladimir Putin confirmed that Lada will become a sponsor of the RenaultF1 team for the 2010 season.

• Formula One newcomers land CNN as sponsor

  02 March 2010 | Sponsorship, Motorsport

  American news broadcaster CNN has agreed a sponsorship deal with Formula One newcomers Lotus Racing.

• Sam’s Town 300 keeps its name in renewed agreement

  01 March 2010 | Sponsorship, Motorsport

  The Nascar Nationwide Series event at Las Vegas Motor Speedway will continue to be known as the Sam's Town 300 after Boyd Gaming agreed to continue its sponsorship.

• Abu Dhabi Media Company wins Formula One rights

  01 March 2010 | Broadcast, Motorsport

  Abu Dhabi Media Company has secured exclusive broadcast rights to the next three seasons of Formula One action in the Middle East and North Africa.

• ISC signs Edox for World Rally Championship

  01 March 2010 | Sponsorship, Motorsport

  ISC, the commercial rights holder for the FIA World Rally Championship, has announced that Swiss watch brand Edox has become the official timing partner of the series.

• UK Nascar fans’ season saved by broadcast deal

  26 February 2010 | Broadcast, Motorsport

  The Nascar Sprint Cup Series will be screened on the Open Access 3 channel in the United Kingdom in 2010.

• American Le Mans Series lands presenting sponsor

  25 February 2010 | Sponsorship, Motorsport

  Tequila Patron has increased its involvement with the American Le Mans Series to become the championship's presenting sponsor.

• Planet Hollywood bets on Nascar in Las Vegas

  24 February 2010 | Sponsorship, Motorsport

  The Planet Hollywood Resort and Casino on Las Vegas Strip will advertise itself at this weekend's Shelby American 500 at Las Vegas Motor Speedway after reaching an agreement with Front Row Motorsports.

• Qantas to title sponsor Australian Grand Prix

  24 February 2010 | Sponsorship, Motorsport

  Australian airline Qantas has resumed title sponsorship of the Formula One Australian Grand Prix in a multi-million dollar deal.

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