Latest Deals > Motorsport
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Monster Energy jump on board with Mercedes GP
15 March 2010 | Sponsorship, MotorsportAnnounced this weekend in conjunction with the first race of the 2010 Formula One season, the energy drinks brand, Monster Energy has upped its motorsport involvement thanks to a new partnership with the Mercedes GP Petronas team.
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Hublot becomes official watch of Formula One
15 March 2010 | Sponsorship, MotorsportSwiss brand Hublot has become the ‘official watchmaker’ of Formula One, in a deal announced at the opening race of the new Grand Prix season in Bahrain at the weekend.
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HP and Mov’It join Renault F1 recovery
12 March 2010 | MotorsportThe Renault F1 team has secured two new sponsors on the eve of the new Formula One season.
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Aaron’s to sponsor Michael Waltrip at Talladega
12 March 2010 | Sponsorship, MotorsportAaron's, Inc. will spend a six-figure sum to sponsor Michael Waltrip at Talladega Superspeedway in April.
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AT&T Williams agree new partnership
12 March 2010 | Sponsorship, MotorsportFormula One team AT&T Williams has agreed a licensing deal with personal aviation specialists Cloud 9 International Limited.
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Tag Heuer agrees timekeeping deal with Stock Car Brasil
11 March 2010 | Sponsorship, MotorsportTag Heuer has agreed a deal to become the official timekeeper and timing supplier for the biggest series in Brazilian motorsport, Stock Car Brasil.
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Formular One star Webber signs with management company Octagon
09 March 2010 | Agencies, MotorsportAustralian Formula One driver, Mark Webber has signed the sports marketing and management company Octagon to handle his off track marketing and commercial interests.
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Coca-Cola renews association with Nascar
08 March 2010 | Sponsorship, MotorsportCoca-Cola Co. has extended its partnership with Nascar track-owner and broadcaster Speedway Motorsports Inc. for a further five years, guaranteeing the soft drinks giant a heavy presence at six race venues.
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US Census Bureau continues promotion drive with Nascar
08 March 2010 | Sponsorship, MotorsportThe U.S. Census Bureau has begun a three-race, US$1.2 million dollar sponsorship deal with NASCAR team Roush Fenway Racing.
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TW Steel snaps up Di Grassi ahead of Formula One debut
05 March 2010 | Personal Endorsement, MotorsportTW Steel, the international watch brand, has announced a partnership with Brazilian Formula One driver, Lucas di Grassi.
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The Hartford Financial Services Group backing Bowyer
04 March 2010 | Sponsorship, MotorsportThe Hartford Financial Services Group will sponsor Richard Childress Racing's No. 33 Chevrolet Impala and driver Clint Bowyer in 2010.
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RenaultF1 increases Russian ties with Lada deal
03 March 2010 | Sponsorship, MotorsportRussian involvement in Formula One has increased further after the country's Prime Minister Vladimir Putin confirmed that Lada will become a sponsor of the RenaultF1 team for the 2010 season.
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Formula One newcomers land CNN as sponsor
02 March 2010 | Sponsorship, MotorsportAmerican news broadcaster CNN has agreed a sponsorship deal with Formula One newcomers Lotus Racing.
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Sam’s Town 300 keeps its name in renewed agreement
01 March 2010 | Sponsorship, MotorsportThe Nascar Nationwide Series event at Las Vegas Motor Speedway will continue to be known as the Sam's Town 300 after Boyd Gaming agreed to continue its sponsorship.
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Abu Dhabi Media Company wins Formula One rights
01 March 2010 | Broadcast, MotorsportAbu Dhabi Media Company has secured exclusive broadcast rights to the next three seasons of Formula One action in the Middle East and North Africa.
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ISC signs Edox for World Rally Championship
01 March 2010 | Sponsorship, MotorsportISC, the commercial rights holder for the FIA World Rally Championship, has announced that Swiss watch brand Edox has become the official timing partner of the series.
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UK Nascar fans’ season saved by broadcast deal
26 February 2010 | Broadcast, MotorsportThe Nascar Sprint Cup Series will be screened on the Open Access 3 channel in the United Kingdom in 2010.
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American Le Mans Series lands presenting sponsor
25 February 2010 | Sponsorship, MotorsportTequila Patron has increased its involvement with the American Le Mans Series to become the championship's presenting sponsor.
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Planet Hollywood bets on Nascar in Las Vegas
24 February 2010 | Sponsorship, MotorsportThe Planet Hollywood Resort and Casino on Las Vegas Strip will advertise itself at this weekend's Shelby American 500 at Las Vegas Motor Speedway after reaching an agreement with Front Row Motorsports.
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Qantas to title sponsor Australian Grand Prix
24 February 2010 | Sponsorship, MotorsportAustralian airline Qantas has resumed title sponsorship of the Formula One Australian Grand Prix in a multi-million dollar deal.
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