Latest Deals > Miscellaneous

• LG Electronics extends sponsorship of Snowboard World Cup

  05 March 2010 | Sponsorship, Miscellaneous

  LG Electronics has extended its title sponsorship of the FIS Snowboard World Cup for another year.

• CTS Eventim takes over Ticket Corner

  02 March 2010 | Sports Properties, Miscellaneous

  CTS Eventim, the ticketing agency, has spent some US$60 million to take over Swiss market leader, Ticket Corner.

• Maker’s Mark backing 2010 FEI World Equestrian Games

  24 February 2010 | Sponsorship, Miscellaneous

  Maker's Mark, the world's oldest operating bourbon distillery, has been named the official bourbon of the 2010 Alltech FEI World Equestrian Games.

• GAA secures new sponsor for Football Championship

  17 February 2010 | Sponsorship, Miscellaneous

  SuperValu has signed a three-year contract with the Gaelic Athletic Association that sees it become a partner of the GAA Football Championship.

• Ultimate Fighting Championship signs with Fathead

  16 February 2010 | Sponsorship, Miscellaneous

  The Ultimate Fighting Championship mixed martial arts group has announced a licensing deal with Fathead, the leading graphics products brand.

• Netball SA scores with two new sponsors

  11 February 2010 | Sponsorship, Miscellaneous

  Two major sponsors have signed on with netball in South Australia, with Fairmont Homes and Kukri agreeing to back Netball SA.

• ARD snaps up Team Sauerland boxing rights

  10 February 2010 | Broadcast, Miscellaneous

  As well as securing a share of Euro 2016 rights this week, German public TV giant ARD has agreed to an early contract extension through 2015 with Team Sauerland.

• Mars’ millions to help Carlton work, rest and play

  10 February 2010 | Sponsorship, Miscellaneous

  Carlton Football Club has secured a multi-million dollar jersey sponsorship with Mars that will last for the next three years.

• Fiat to back British Cycling for three years

  10 February 2010 | Sponsorship, Miscellaneous

  The UK division of Italian car manufacturer Fiat will supply British Cycling with cars for the next three years.

• Beacon Lighting ups sponsorship of Western Bulldogs

  10 February 2010 | Sponsorship, Miscellaneous

  Beacon Lighting has signed a six-figure deal to become a platinum partner of the Western Bulldogs AFL team for the 2010 season.

• The Co-operative signs with Activate Sport

  09 February 2010 | Sponsorship, Miscellaneous

  The Co-operative will continue to be the title sponsor of Activate Sport, after renewing its deal with the organisation that provides sports activities for children and teenages across the United Kingdom.

• Molten secures partnership with London Youth Games

  08 February 2010 | Sponsorship, Miscellaneous

  Molten, the manufacturer of sports balls and equipment, has been appointed as the official ball supplier to the Balfour Beatty London Youth Games.

• EHF renews illuminating deal

  07 February 2010 | Sponsorship, Miscellaneous

  Musco Lighting has renewed its partnership with the European Hockey Federation for the next four years.

• Roosters hatch poultry deal

  07 February 2010 | Sponsorship, Miscellaneous

  Sydney Roosters, the NRL club, have signed a three-year deal with Australian poultry manufacturer Steggles.

• Australian grassroots pledge from McDonald’s

  07 February 2010 | Sponsorship, Miscellaneous

  McDonald's Tasmania has signed on as a sponsor of Australian Rules Football club Hawthorn.

• Taetea signs on to sponsor Guangzhou Asian Games

  04 February 2010 | Sponsorship, Miscellaneous

  The Guangzhou Asian Games Organising Committee has secured Yunnanese tea producer Taetea as an official supplier of the Asian Games.

• Total Sports TV streams adventure sports from Dream Team TV

  04 February 2010 | Broadcast, Agencies, Miscellaneous

  Total Sports Asia, Asia's leading sports marketing agency, has entered into a partnership with the Dream Team TV (DTTV) to offer sports fans in Asia a superior collection of adventure sports streamed on its sports broadband channel.

• World Taekwondo Federation signs agreement with Daedo

  03 February 2010 | Sponsorship, Miscellaneous

  The World Taekwondo Federation and Daedo International have signed a three-year deal that sees the latter become an official sponsor of the WTF.

• Singapore Badminton Association secures Li Ning backing

  02 February 2010 | Sponsorship, Miscellaneous

  Chinese sports brand Li Ning, owned by the former Olympic champion of the same name, will spend US$6.2 million on badminton in Singapore after agreeing a four-year deal.

• Sportfive looks to America with new handball deal

  02 February 2010 | Agencies, Miscellaneous

  Sportfive's presence in handball is extending beyond Europe, with the USA Team Handball Association the latest addition to the sports rights agency's roster.

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