Latest Deals > Miscellaneous
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LG Electronics extends sponsorship of Snowboard World Cup
05 March 2010 | Sponsorship, MiscellaneousLG Electronics has extended its title sponsorship of the FIS Snowboard World Cup for another year.
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CTS Eventim takes over Ticket Corner
02 March 2010 | Sports Properties, MiscellaneousCTS Eventim, the ticketing agency, has spent some US$60 million to take over Swiss market leader, Ticket Corner.
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Maker’s Mark backing 2010 FEI World Equestrian Games
24 February 2010 | Sponsorship, MiscellaneousMaker's Mark, the world's oldest operating bourbon distillery, has been named the official bourbon of the 2010 Alltech FEI World Equestrian Games.
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GAA secures new sponsor for Football Championship
17 February 2010 | Sponsorship, MiscellaneousSuperValu has signed a three-year contract with the Gaelic Athletic Association that sees it become a partner of the GAA Football Championship.
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Ultimate Fighting Championship signs with Fathead
16 February 2010 | Sponsorship, MiscellaneousThe Ultimate Fighting Championship mixed martial arts group has announced a licensing deal with Fathead, the leading graphics products brand.
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Netball SA scores with two new sponsors
11 February 2010 | Sponsorship, MiscellaneousTwo major sponsors have signed on with netball in South Australia, with Fairmont Homes and Kukri agreeing to back Netball SA.
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ARD snaps up Team Sauerland boxing rights
10 February 2010 | Broadcast, MiscellaneousAs well as securing a share of Euro 2016 rights this week, German public TV giant ARD has agreed to an early contract extension through 2015 with Team Sauerland.
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Mars’ millions to help Carlton work, rest and play
10 February 2010 | Sponsorship, MiscellaneousCarlton Football Club has secured a multi-million dollar jersey sponsorship with Mars that will last for the next three years.
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Fiat to back British Cycling for three years
10 February 2010 | Sponsorship, MiscellaneousThe UK division of Italian car manufacturer Fiat will supply British Cycling with cars for the next three years.
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Beacon Lighting ups sponsorship of Western Bulldogs
10 February 2010 | Sponsorship, MiscellaneousBeacon Lighting has signed a six-figure deal to become a platinum partner of the Western Bulldogs AFL team for the 2010 season.
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The Co-operative signs with Activate Sport
09 February 2010 | Sponsorship, MiscellaneousThe Co-operative will continue to be the title sponsor of Activate Sport, after renewing its deal with the organisation that provides sports activities for children and teenages across the United Kingdom.
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Molten secures partnership with London Youth Games
08 February 2010 | Sponsorship, MiscellaneousMolten, the manufacturer of sports balls and equipment, has been appointed as the official ball supplier to the Balfour Beatty London Youth Games.
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EHF renews illuminating deal
07 February 2010 | Sponsorship, MiscellaneousMusco Lighting has renewed its partnership with the European Hockey Federation for the next four years.
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Roosters hatch poultry deal
07 February 2010 | Sponsorship, MiscellaneousSydney Roosters, the NRL club, have signed a three-year deal with Australian poultry manufacturer Steggles.
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Australian grassroots pledge from McDonald’s
07 February 2010 | Sponsorship, MiscellaneousMcDonald's Tasmania has signed on as a sponsor of Australian Rules Football club Hawthorn.
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Taetea signs on to sponsor Guangzhou Asian Games
04 February 2010 | Sponsorship, MiscellaneousThe Guangzhou Asian Games Organising Committee has secured Yunnanese tea producer Taetea as an official supplier of the Asian Games.
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Total Sports TV streams adventure sports from Dream Team TV
Total Sports Asia, Asia's leading sports marketing agency, has entered into a partnership with the Dream Team TV (DTTV) to offer sports fans in Asia a superior collection of adventure sports streamed on its sports broadband channel.
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World Taekwondo Federation signs agreement with Daedo
03 February 2010 | Sponsorship, MiscellaneousThe World Taekwondo Federation and Daedo International have signed a three-year deal that sees the latter become an official sponsor of the WTF.
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Singapore Badminton Association secures Li Ning backing
02 February 2010 | Sponsorship, MiscellaneousChinese sports brand Li Ning, owned by the former Olympic champion of the same name, will spend US$6.2 million on badminton in Singapore after agreeing a four-year deal.
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Sportfive looks to America with new handball deal
02 February 2010 | Agencies, MiscellaneousSportfive's presence in handball is extending beyond Europe, with the USA Team Handball Association the latest addition to the sports rights agency's roster.
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