Latest Deals > Ice Hockey

• IMG adds German ice hockey club to roster

  12 March 2010 | Agencies, Ice Hockey

  German ice-hockey team Kölner Haie (Cologne Sharks) has agreed a collaboration deal with global agency IMG.

• Hershey’s annouce a new three year deal with the NHL

  11 March 2010 | Sponsorship, Ice Hockey

  Canadian chocolatier Hershey has revealed details of a new three year partnership with the National Hockey League.

• Kyocera to sponsor IIHF World Championship

  11 March 2010 | Sponsorship, Ice Hockey

  Kyocera has signed a sponsorship and servicing contract with the global ice hockey governing body for the IIHF World Championship.

• Olympian Ryan Kesler to feature on NHL 2K11 cover

  10 March 2010 | Personal Endorsement, Ice Hockey

  Following his silver medal success in Vancouver last month, Take-Two Interactive Software has announced Ryan Kesler will star on the cover of the hockey video game NHL 2K11.

• The Nashville Predators host the ‘Ford Road Show’

  08 March 2010 | Sponsorship, Ice Hockey

  The Mid-South Ford Dealers, a group of 152 Ford dealerships from six states, have begun a multi-year corporate sponsorship with the National Hockey League franchise, the Nashville Predators.

• Tampa Bay Lightning sale finally goes through

  05 March 2010 | Sports Properties, Ice Hockey

  The NHL board of governors has unanimously approved the sale of the Tampa Bay Lightning to Boston-based financier Jeff Vinik.

• Nashville Predators to play in Bridgestone Arena

  24 February 2010 | Sponsorship, Ice Hockey

  The Nashville Predators have signed a double-digit million dollar agreement for the naming rights of the Sommet Center, which is set to become the Bridgestone Arena.

• Vinik agrees deal for NHL’s Tampa Bay Lightning

  08 February 2010 | Sports Properties, Ice Hockey

  Jeff Vinik, the Boston-based financier and minority owner of Major League Baseball's Boston Red Sox, has agreed a deal that will see him pay around US$170 million to buy the National Hockey League's Tampa Bay Lightning.

• UDF renews with Blue Jackets

  07 February 2010 | Sponsorship, Ice Hockey

  The United Dairy Farmers convenience store chain has renewed its sponsorship deal with the Columbus Blue Jackets NHL franchise.

• Time Warner and Ducks on same wavelength

  19 January 2010 | Sponsorship, Ice Hockey

  Time Warner Cable has signed on as the official communication provider of the Anaheim Ducks and the NHL side's arena, the Honda Center.

• Madison Square Garden signs new marketing partnership

  06 January 2010 | Sponsorship, Ice Hockey

  Madison Square Garden and Foxwoods Resort Casino have agreed a new marketing partnership for the remainder of the New York Rangers 2009/10 season.

• Washington Capitals sign new partnership with OptionIt

  21 December 2009 | Sponsorship, Ice Hockey

  The Washington Capitals have signed a new partnership with OptionIt, which has become the National Hockey League franchise's official ticket option provider.

• Sport Clips signs on with Anaheim Ducks

  20 December 2009 | Sponsorship, Ice Hockey

  The Anaheim Ducks have signed a partnership with Sport Clips, the men's and boy's hairdressers, that includes free haircuts for the NHL team's fans.

• Ice Edge Holdings to purchase Phoenix Coyotes

  16 December 2009 | Sports Properties, Ice Hockey

  The Ice Edge Holdings investment group will pay around US$140 million for the Phoenix Coyotes NHL franchise, in a deal that will keep the Coyotes in Arizona for at least the next 26 years.

• IIHF World Junior games to be broadcast on NHL Network

  16 December 2009 | Broadcast, Ice Hockey

  The US NHL Network will broadcast live coverage of all US games at the 2010 International Ice Hockey Federation World Junior Championship. The Network will also televise all medal-round games and six additional preliminary-round match-ups.

• Infront Sports & Media lands IIHF contract

  03 December 2009 | Agencies, Ice Hockey

  The Infront Sports & Media agency has been tasked with revamping the Champions Hockey League (CHL), with the International Ice Hockey Federation (IIHF) keen to have a new format in place by the start of the Vancouver Olympics next year.

• Subway sponsor battle between Kings and Ducks

  02 December 2009 | Sponsorship, Ice Hockey

  The Anaheim Ducks and Los Angeles Kings NHL franchises have named Subway as title sponsor for the 2009/10 'Freeway Face-Off'.

• Liverpool FC owner George Gillett receives US$550 million cash windfall

  02 December 2009 | Sports Properties, Ice Hockey, Soccer

  The sale of the Montreal Canadiens National Hockey League franchise by George Gillett to the Molson family has finally been approved.

• JetBlue partners with Florida Panthers

  30 November 2009 | Sponsorship, Ice Hockey

  JetBlue Airways has signed a partnership with Sunrise Sports & Entertainment to become the official and exclusive airline partner of the NHL's Florida Panthers.

• Anaheim Ducks sign partnership with Star Scrap Metal

  24 November 2009 | Sponsorship, Ice Hockey

  The Anaheim Ducks have signed a partnership with Star Scrap Metal that will promote recycling at Honda Center for the remainder of the 2009-10 NHL season.

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