Latest Deals > Golf

• CIMB banking on the PGA’s Asia Pacific Classic

  04 March 2010 | Sponsorship, Golf

  Malaysian banking group CIMB has signed a seven-year title sponsorship deal with the PGA Tour for the Asia Pacific Classic.

• LPGA renews with two key sponsors

  03 March 2010 | Sponsorship, Golf

  The LPGA has found support for its healthy lifestyle campaigns by renewing its partnership with Blue Diamond Almonds for another year, and signing a new one-year sponsorship deal with Florida’s Natural Brand citrus growers.

• ESPN Star Sports wins rights to OneAsia golf series

  25 February 2010 | Broadcast, Golf

  Asia's biggest sports content provider, ESPN Star Sports, has announced a multi-year regional television broadcast partnership to showcase the new OneAsia golf series.

• De Vere agrees to back PGA Seniors Championship

  22 February 2010 | Sponsorship, Golf

  The De Vere hotel group has agreed a three-year sponsorship extension that will see it back the De Vere Collection PGA Seniors Championship until 2013.

• American Express renews partnership with USGA

  16 February 2010 | Sponsorship, Golf

  American Express has renewed its partnership with the United States Golf Association.

• Kia signs on with LPGA and Michelle Wie

  14 February 2010 | Sponsorship, Golf

  The Ladies Professional Golf Association (LPGA) has confirmed Kia Motors America as title sponsor of its new event in San Diego at the end of March.

• Volvo adds US$300,000 to 2010 China Open purse

  11 February 2010 | Sponsorship, Golf

  Volvo has put an extra US$300,000 sponsorship into the 2010 China Open golf championship, increasing the event's prize money as it moves to a new course in Suzhou.

• PGA Tour hands IMG key Presidents Cup role

  10 February 2010 | Agencies, Golf

  The PGA Tour has named IMG as the operations partner for The Presidents Cup 2011, which will be held at Australia's Royal Melbourne Golf Club in November next year.

• McIlroy lands Jumeirah Group sponsorship

  03 February 2010 | Sponsorship, Golf

  Rory McIlroy, the young golfer who has stormed the golfing world and is currently placed ninth in the world rankings, has signed a new sponsorship deal with Jumeirah Group, the Dubai-based luxury hospitality company.

• Emirates irons out Ryder Cup sponsorship

  03 February 2010 | Sponsorship, Golf

  Emirates, the international carrier of the UAE, will sponsor the 2010 Ryder Cup as official airline of the event.

• Emirates renews with Dubai Desert Classic

  01 February 2010 | Sponsorship, Golf

  Emirates Airline has renewed its sponsorship deal with the Omega Dubai Desert Classic golf tournament, having been official airline of the tournament since 1989.

• RBC named official patron of The PGA of America

  31 January 2010 | Sponsorship, Golf

  Royal Bank of Canada has become an official patron of The PGA of America, joining the likes of Mercedes-Benz as a top-level sponsor of the governing body.

• De Boer signs on with Commercialbank Qatar Masters

  25 January 2010 | Sponsorship, Golf

  De Boer, the Dutch temporary construction specialists, have signed a three-year agreement with the Commercialbank Qatar Masters, which begins this week in Doha.

• Vodafone to title sponsor Royal Calcutta golf tournament

  24 January 2010 | Sponsorship, Golf

  Vodafone Essar has announced will title sponsor the inaugural Vodafone Royals Trophy golf tournament in Kolkata, organised by the Royal Calcutta Golf Club (RCGC).

• PGA secures San Diego insurance partner - just

  19 January 2010 | Sponsorship, Golf

  The PGA Tour of America has secured a last-minute sponsor for the San Diego Open, a tournament that begins on Thursday 28th January. Californian insurance firm Farmers Insurance Group of Companies has agreed a deal to title sponsor the event, an agreement which is being seen as an indication of golf’s struggles against the global economic downturn. It is highly unusual for a title deal to be struck so late.

• Ceylon sponsorship boosts Sri Lankan golf

  18 January 2010 | Sponsorship, Golf

  Ceylon Cold Stores, the Elephant Brand soft drink manufacturer, is sponsoring the Sri Lanka Men’s Open Golf Championship, currently underway at the country's Royal Colombo Golf Club.

• J Golf joins Asian Tour in three-year broadcast agreement

  14 January 2010 | Broadcast, Golf

  Korea's golf channel, J Golf, has signed a broadcast agreement with the Asian Tour in a three-year deal for live coverage of tournaments, highlights and magazine shows.

• Principal keeps up golf sponsorship until 2012

  14 January 2010 | Sponsorship, Golf

  The Principal Financial Group will continue its PGA Champions Tour commitments until 2012, remaining title sponsor of The Principal Charity Classic.

• SunGard snaps up Team Saxo Bank and Jim Furyk

  12 January 2010 | Personal Endorsement, Sponsorship, Golf, Miscellaneous

  SunGard, the Pennsylvania-based software and IT services companies, has signed sponsorship contracts with PGA Tour golfer Jim Furyk and cycling's Team Saxo Bank for 2010.

• Al Jazeera Network to broadcast Qatar Masters

  11 January 2010 | Broadcast, Golf

  The Commercialbank Qatar Masters has signed the Al Jazeera Network as global media sponsor for the next three years. Al Jazeera will promote the tournament on its English and Arabic channels.

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