Latest Deals > Cricket
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More sponsors sign on with IPL on YouTube
17 March 2010 | Sponsorship, CricketMobile telecommunications company Airtel and men's hairstyling product brand Brylcreem are the latest companies to sponsor YouTube's live online coverage of the IPL.
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Mumbai Indians pull in millions in sponsorship
15 March 2010 | Sponsorship, CricketIndian Premier League cricket team Mumbai Indians has secured a quartet of new sponsorship deals, signing up with broadcaster P7, Dheeraj Constructions, New India Assurance and United India Assurance.
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IPL adds yet another mobile partner
10 March 2010 | Sponsorship, CricketThe Indian Premier League has signed a major long-term sponsorship deal with Karbonn Mobile.
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IPL agrees yet another major sponsorship
05 March 2010 | Sponsorship, CricketCricket's Indian Premier League has signed a major new sponsorship deal with Maxx Mobile Group as part of a trio of key deals with mobile telecoms companies.
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ITV to screen Indian Premier League
Live cricket will return to free-to-air television in the UK after a five-year absence following ITV's acquisition of the broadcast rights for this year's Indian Premier League Twenty20 tournament.
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HSBC signs on to sponsor IPL’s YouTube experiment
HSBC has agreed to sponsor YouTube's online coverage of this year's Indian Premier League Twenty20 cricket tournament.
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Clydesdale Bank secures naming rights to ECB competition
16 February 2010 | Sponsorship, CricketThe England and Wales Cricket Board has announced a three-year sponsorship deal with Clydesdale Bank for its new domestic 40-over competition.
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Royals brand to expand around the world
09 February 2010 | Infrastructure, CricketHampshire Cricket Club has announced ambitious plans to form the "world's leading Twenty20 global cricket franchise" after agreeing a partnership with the Rajasthan Royals Indian Premier League team.
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Kings XI Punjab fall in with Whirlpool
07 February 2010 | Sponsorship, CricketIPL franchise Kings XI Punjab has signed leading home appliances manufacturer Whirlpool as a co-sponsor and 'cooling partner' for the upcoming tournament.
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India cricket captain M.S. Dhoni agrees new endorsement
04 February 2010 | Sponsorship, CricketIndia cricket captain M.S. Dhoni has been signed to represent Emami, partnering with Bollywood actress Preity Zinta, who part-owns the Rajasthan Royals Indian Premier League franchise.
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Indian Premier League confirms Google partnership
As expected, the Indian Premier League has concluded a revenue-sharing deal with Google for the online streaming its matches worldwide, excluding America.
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Nimbus secures Indian cricket rights until 2014
Nimbus Communications has handed a bank guarantee of US$436 million to the Board of Control for Cricket in India (BCCI), securing Indian domestic cricket until 2014.
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Time is right for IPL and Bandelier 1878
10 January 2010 | Sponsorship, CricketBandelier 1878 has been named the official watch licensee for the Indian Premier League (IPL) Twenty20 competition.
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Betfair and Cricket Australia sign new partnership
17 December 2009 | Sponsorship, CricketBetfair will become the official betting partner of Cricket Australia in a move that could prove potentially lucrative to the sport's governing body in Australia.
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Rajasthan Royals replace Ultratech Cement with new sponsor
17 December 2009 | Sponsorship, CricketIndian Premier League (IPL) team, the Rajasthan Royals, has a new main sponsor with health products brand Paras Pharmaceuticals Limited replacing Ultratech Cement next season.
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Fox Sports wins England cricket rights for four years
Fox Sports has secured Australian broadcast rights for England's national cricket team for the next four years, but will partner with the Nine Network to deliver Australia's matches in England, up to the 2013 Ashes series.
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BCCI signs with Sahara and World Sport Group
03 December 2009 | Sponsorship, CricketThe Board of Control for Cricket in India, struggling to find a new long-term sponsor at its steep asking price, has signed another short-term deal with Sahara.
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Sahara signs three month Indian extension
26 November 2009 | Sponsorship, CricketIndian cricket's governing body, the Board of Control for Cricket in India (BCCI), has signed a three month extension to its marquee sponsorship deal with Sahara.
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Long running Australian cricket partnership to continue
26 November 2009 | Sponsorship, CricketOne of the world’s oldest sports rights deals will continue after Cricket Australia and ABC Radio extended their broadcast partnership.
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Emirates bolsters cricket in UAE
26 November 2009 | Sponsorship, CricketEmirates Airlines, one of the world’s highest spending sports sponsors, has extended its association with the Arabian Cricket Challenge.
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