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• Infiniti to spend big on college basketball

  12 March 2010 | Sponsorship, Basketball

  The luxury car manufacturer Infiniti has expanded its presence in college basketball after announcing it is to become an official corporate partner of the 2010 NCAA Division 1 Men’s Basketball Championship.

• Mahindra NBA Challenge League to be established in India

  10 March 2010 | Hosting, Basketball

  The Mahindra Group and the National Basketball Association (NBA) have announced a partnership to establish a basketball league for aspiring 14 to 18 year olds in India.

• UFA Sports to act for German Basketball Federation

  05 March 2010 | Agencies, Basketball

  The sports marketing company UFA Sports and the German Basketball Federation (DBB) have concluded a longterm marketing agreement.

• New Jersey Nets sign innovative partnership

  03 March 2010 | Sponsorship, Basketball

  The New Jersey Nets have signed an innovative partnership with Roni Deutch Tax Center ahead of the Nets versus Orlando Magic game at the Izod Center on Friday.

• Michael Jordan agrees to buy Charlotte Bobcats

  01 March 2010 | Sports Properties, Basketball

  Michael Jordan has spent some US$250 million to take his stake in the Charlotte Bobcats to 70 per cent, giving him a controlling stake in the franchise.

• 2010 Pac-10 men’s basketball tournament signs sponsor

  26 February 2010 | Sponsorship, Basketball

  The 2010 Pac-10 men's basketball tournament has secured more sponsorship, with Seesmart LED coming on board to back the first round, quarter-final, and semi-final games.

• Orlando Magic make US$5 million investment

  23 February 2010 | Infrastructure, Basketball

  More than US$5 million in contracts for work on the five new Orange County Orlando Magic Recreation Centers has been awarded to minority-owned companies in Central Florida.

• NBA signs stores-within-stores Champs deal

  23 February 2010 | Infrastructure, Basketball

  Foot Locker Inc. is set to introduce officially licensed NBA stores-within-stores to all 486 of its Champs Sports outlets across the United States by the start of next season.

• Yokohama renews sponsorship of Celtics and Spurs

  22 February 2010 | Sponsorship, Basketball

  Yokohama, the California-based tyre maker, has renewed its sponsorship of the NBA's Boston Celtics and San Antonio Spurs for a third consecutive year.

• Dusseldorf Giants handed six-sigure sum by city

  21 February 2010 | Sponsorship, Basketball

  The German city of Dusseldorf is set to pay a one-off sponsorship fee of US$650,000 to the Basketball-Bundesliga team Dusseldorf Giants.

• New Zealand basketball boosted by Bartercard

  17 February 2010 | Sponsorship, Basketball

  New Zealand's National Basketball League and Bartercard have agreed a three-year naming rights deal that secures the future of the league.

• State Farm gets LeBron rights with NBA deal

  16 February 2010 | Sponsorship, Basketball

  State Farm has become a corporate sponsor of the National Basketball Association for the next three years, with broad rights within the insurance category.

• US Airways and Horizon sign on with Charlotte Bobcats

  16 February 2010 | Sponsorship, Basketball

  US Airways has signed a six-figure annual contract to sponsor the Charlotte Bobcats for the next three years, in the NBA franchise's first major airline sponsorship.

• Brace of renewals from National Basketball Association

  11 February 2010 | Sponsorship, Basketball

  The National Basketball Association (NBA) has extended its sponsorship agreements with Chinese electrical appliance company Haier and global sportswear manufacturer Nike.

• Hunt awarded construction contract for the Barclays Center

  04 February 2010 | Infrastructure, Basketball

  Forest City Ratner Companies has awarded Hunt Construction Group the construction contract for the US$800 million Barclays Center in Brooklyn, New York, that will be the new home of the New Jersey Nets.

• LeBron James confirms McDonald’s deal is long-term

  31 January 2010 | Personal Endorsement, Basketball

  LeBron James has confirmed that his commercial appearance for McDonald's at the Super Bowl does, as expected, signal the beginning of a long-term contract with the fast-food chain.

• UPS delivers sweet deal for Singapore Slingers

  25 January 2010 | Sponsorship, Basketball

  The Singapore Slingers have secured a lucrative sponsorship deal with UPS. The delivery company will title-sponsor the Slingers' ASEAN Basketball playoff series.

• New deal is the Rite move for New Jersey Nets

  13 January 2010 | Sponsorship, Basketball

  Rite Aid Pharmacy has signed a major strategic alliance that will provide a boost to the marketing of New Jersey Nets tickets.

• Haier’s deal with Nets is finally announced

  12 January 2010 | Sponsorship, Basketball

  As first predicted in July, Haier America has become a long-term partner for the New Jersey Nets' planned Barclays Center in Brooklyn in a multi-million dollar deal.

• Huang’s CBA team to be sponsored by Longrun

  11 January 2010 | Sponsorship, Basketball

  Jilin Northeast Tigers, the Chinese basketball franchise owned by Cleveland Cavaliers investor Kenny Huang Jianhua, has agreed a US$1.76 million sponsorship deal with the Longrun Tea Group.

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