Latest Deals > Baseball

• Atlanta Braves sell naming-rights for Gwinnett Braves’ ballpark

  21 February 2010 | Sponsorship, Baseball

  Major League Baseball's Atlanta Braves have agreed a multi-million dollar, 16-year naming-rights deal for the Gwinnett Braves' ballpark in Lawrenceville.

• MLB Advanced Media signs real-time data licensor

  04 February 2010 | Sponsorship, Baseball

  STATS LLC, sports technology, information and content provider, has entered into a multi-year agreement to serve as the official real-time data licensor for MLB Advanced Media, LP, the interactive media and Internet company of Major League Baseball.

• Chicago Cubs to get US$84 million complex in Arizona

  25 January 2010 | Infrastructure, Baseball

  The Chicago Cubs have reached a tentative agreement for an US$84 million training facility that would see the franchise keep its spring training home in Mesa, Arizona.

• Excuses will ring hollow but Liverpool FC won’t benefit from Hicks’ US$500 million windfall

  25 January 2010 | Sports Properties, Baseball, Soccer

  Financial excuses at Anfield will ring increasingly hollow after Tom Hicks, the co-owner of Liverpool FC, secured a personal windfall of around US$500 million from the sale of his Texas Rangers MLB franchise.

• MLB breaks new commercial ground with Scotts Company

  21 January 2010 | Sponsorship, Baseball

  The Scotts Company is the new “official lawn care company of Major League Baseball” after signing what was described as a “first of its kind” deal for Major League Baseball Properties.

• Firestone signs on as sponsor of Major League Baseball

  22 December 2009 | Sponsorship, Baseball

  Firestone has become the 'official tire of Major League Baseball' in a deal the company claims to be the largest non-motorsport sponsorship in its history. The deal was struck between MLB executives and Firestone's parent company Bridgestone Americas Tire Operations.

• Mauer’s brand set for major league with IMG

  01 December 2009 | Agencies, Baseball

  Minnesota Twins star and 2009 American League Most Valuable Player, Joe Mauer, has signed with international agency IMG for marketing, sponsorships and endorsements.

• Oakland Athletics agree ten-year radio deal

  22 November 2009 | Broadcast, Baseball

  Major League Baseball franchise the Oakland Athletics has signed a ten-year contract with XTRA Sports 860 (KTRB) that sees the station acquire radio broadcast rights for the team's Radio Network.

• Ricketts family finally take ownership of Chicago Cubs

  28 October 2009 | Sports Properties, Baseball

  The sale of the Chicago Cubs to the Ricketts family, agreed in August, has finally gone through, with the family formally taking control of the team, its Wrigley Field stadium and 25 per cent of Comcast Sportsnet.

• MLB expands coverage in China

  20 October 2009 | Broadcast, Baseball

  Major League Baseball International will increase its coverage in China with the signing of three additional broadcast partners.

• Pirates and Rays team up to renovate baseball fields

  06 October 2009 | Infrastructure, Baseball

  The Pittsburgh Pirates and Tampa Bay Rays have joined forced to renovate two youth baseball fields in Florida, which will be branded as Rays Field and Pirates Field.

• Lucky seven year deal is best for Minnesota Twins

  30 September 2009 | Sponsorship, Baseball

  The Minnesota Twins have signed a seven-year partnership with Best Buy that sees the company become a founding partner of Target Field, the franchise's new home. Best Buy also becomes a cornerstone partner of the Minnesota Twins Community Fund.

• Interactive MLB links with Linktone

  28 September 2009 | Broadcast, Baseball

  Linktone, the Chinese wireless entertainment company, has signed a multi-year partnership with MLB Advanced Media, the interactive media company for Major League Baseball, as the league looks to increase its presence throughout Asia.

• Target Field a treasure trove for Minnesota Twins

  27 September 2009 | Sponsorship, Baseball

  The Minnesota Twins have secured another founding partner for Target Field, the club's new home, with Treasure Island Resort & Casino signing on for a seven-figure annual sum.

• San Francisco Giants secure agreement with Radiant Systems

  15 September 2009 | Sponsorship, Baseball

  The San Francisco Giants have signed an agreement with Radiant Systems, who will provide the Major League Baseball franchise's loaded ticket technology system.

• Baseball World Cup to be screened around the globe

  10 September 2009 | Broadcast, Baseball

  The Baseball World Cup will be screened by a host of broadcasters after the International Baseball Federation agreed a number of last-minute television partnerships around the world.

• Chicago Cubs sold to Ricketts family by Tribune

  24 August 2009 | Sports Properties, Baseball

  The Ricketts family have finally agreed terms to buy the Chicago Cubs Major League Baseball franchise from the Tribune Company, which has owned the team for nearly 30 years.

• University sports set to score with Daktronics

  23 August 2009 | Infrastructure, Baseball, Basketball, Miscellaneous

  LED screen supplier Daktronics will upgrade several athletic venues at the University of Alabama at Birmingham (UAB) with integrated scoring and video display systems.

• Twins sign 5-year multi-level deal with Qwest

  13 August 2009 | Sponsorship, Baseball

  The Minnesota Twins MLB franchise has signed a five-year deal with Qwest Communications that will see the company become the exclusive communications services sponsor of both the Twins and their Target Field ballpark.

• Baseball set to conquer Europe

  10 August 2009 | Broadcast, Baseball

  The 2009 Baseball World Cup will be televised by the Eurosport Group on Eurosport 2.

• Page 1 of 3 pages  1 2 3 >