Latest Deals > Athletics
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Nike feeling lucky with Felix
12 March 2010 | Personal Endorsement, AthleticsUS sprinter Allyson Felix has signed a new endorsement deal with Nike.
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IEC in Sports signs more broadcasters
ESPN UK and Setanta Ireland will screen the 2010 World Championships in Doha in their respective territories after signing agreements with the IEC in Sports agency.
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Direct 8 to screen IAAF world championships
Direct 8 will screen the IAAF 2010 World Indoor Athletics Championships exclusively live in France.
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SuperSport to screen World Athletics Championships
SuperSport has secured non-exclusive pay-television rights in sub-Saharan Africa from the IAAF for the World Athletics Championships in 2011 and 2012.
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China Mobile confirms Asian Games deal
18 February 2010 | Sponsorship, AthleticsAfter a story that first broke last summer, China Mobile Group has confirmed it will be an official partner of the 2010 Guangzhou Asian Games.
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Adidas backing England at Delhi Commonwealth Games
11 February 2010 | Sponsorship, AthleticsAdidas has signed with Commonwealth Games England, and will be England's official clothing partner for the 2010 Commonwealth Games in Delhi.
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IAAF confirms further broadcast partners
The International Association of Athletics Federations has secured broadcast deals in Hong Kong, Argentina and other parts of South America in agreements brokered by its marketing partner, Dentsu.
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IEC in Sports finds more broadcast partners for IAAF
IEC in Sports, the international media agency, has secured more deals for the IAAF World Athletics Series, signing agreements in Greece and Portugal.
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Brand new pumps deal for LA Marathon
01 February 2010 | Sponsorship, AthleticsThe LA Marathon, which signed Honda as its first ever title sponsor last week, has signed sneaker manufacturer K-Swiss as a presenting sponsor on a multi-year contract.
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Honda named first ever title sponsor for LA Marathon
27 January 2010 | Sponsorship, AthleticsThe Los Angeles Marathon is to have a title sponsor for the first time in its 25-year history.
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IAAF signs Mexican and Caribbean broadcast deals
The International Association of Athletics Federation (IAAF) has announced two new broadcast agreements for the upcoming World Athletics Series.
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SMG Sports brokers UKA deal with Revlon
20 January 2010 | Sponsorship, AthleticsSMG Sports, the new media-led sponsorship consultancy formed in joint venture between Starcom MediaVest Group UK and Sports Insight, has brokered a deal between Revlon and Uk Athletics.
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Doha 2010 signs first national partner
19 January 2010 | Sponsorship, AthleticsThe local organising committee of the world indoor athletics championships, to be staged in the Qatari capital Doha in March, have secured Qatar Insurance Company (QIC) as a national partner of the event.
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New running tracks for Jamaica’s star athletes
05 January 2010 | Infrastructure, AthleticsJamaica's ever-impressive Olympic athletes will benefit from new running tracks after the Jamaican government secured a seven-figure sum from its counterpart in Singapore and the private sector.
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Delhi 2010 secures banking sponsor
05 January 2010 | Sponsorship, AthleticsThe Delhi 2010 Commonwealth Games has secured its latest sponsorship deal, agreeing a partnership with the Central Bank of India.
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Boost for University of Illinois at Chicago Athletics
20 December 2009 | Sponsorship, AthleticsUniversity of Illinois at Chicago (UIC) Athletics has secured a multi-year agreement with internet, phone and high-definition provider RCN Corporation.
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Hero Honda the latest to back Delhi 2010
15 December 2009 | Sponsorship, AthleticsHero Honda Motors is the latest sponsor to sign on with the Commonwealth Games, to be held in Delhi next year.
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Scottish government leads extra investment in Glasgow 2014
17 November 2009 | Infrastructure, AthleticsAn additional US$136 million will be invested in the 2014 Commonwealth Games, with the money coming from the Scottish government, Glasgow City Council and commercial backers.
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New broadcast deals for TyC
Argentinian sports broadcaster TyC Sports has announced two broadcast rights deals with the Olympic Games and the International Association of Athletics Federation (IAAF).
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More government money goes on Commonwealth games
08 November 2009 | Infrastructure, AthleticsIndia's government has added another US$181 million to its budget for the 2010 Commonwealth Games in New Delhi.
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