Latest Deals > Athletics

• Nike feeling lucky with Felix

  12 March 2010 | Personal Endorsement, Athletics

  US sprinter Allyson Felix has signed a new endorsement deal with Nike.

• IEC in Sports signs more broadcasters

  03 March 2010 | Broadcast, Athletics

  ESPN UK and Setanta Ireland will screen the 2010 World Championships in Doha in their respective territories after signing agreements with the IEC in Sports agency.

• Direct 8 to screen IAAF world championships

  23 February 2010 | Broadcast, Athletics

  Direct 8 will screen the IAAF 2010 World Indoor Athletics Championships exclusively live in France.

• SuperSport to screen World Athletics Championships

  21 February 2010 | Broadcast, Athletics

  SuperSport has secured non-exclusive pay-television rights in sub-Saharan Africa from the IAAF for the World Athletics Championships in 2011 and 2012.

• China Mobile confirms Asian Games deal

  18 February 2010 | Sponsorship, Athletics

  After a story that first broke last summer, China Mobile Group has confirmed it will be an official partner of the 2010 Guangzhou Asian Games.

• Adidas backing England at Delhi Commonwealth Games

  11 February 2010 | Sponsorship, Athletics

  Adidas has signed with Commonwealth Games England, and will be England's official clothing partner for the 2010 Commonwealth Games in Delhi.

• IAAF confirms further broadcast partners

  07 February 2010 | Broadcast, Athletics

  The International Association of Athletics Federations has secured broadcast deals in Hong Kong, Argentina and other parts of South America in agreements brokered by its marketing partner, Dentsu.

• IEC in Sports finds more broadcast partners for IAAF

  01 February 2010 | Broadcast, Athletics

  IEC in Sports, the international media agency, has secured more deals for the IAAF World Athletics Series, signing agreements in Greece and Portugal.

• Brand new pumps deal for LA Marathon

  01 February 2010 | Sponsorship, Athletics

  The LA Marathon, which signed Honda as its first ever title sponsor last week, has signed sneaker manufacturer K-Swiss as a presenting sponsor on a multi-year contract.

• Honda named first ever title sponsor for LA Marathon

  27 January 2010 | Sponsorship, Athletics

  The Los Angeles Marathon is to have a title sponsor for the first time in its 25-year history.

• IAAF signs Mexican and Caribbean broadcast deals

  25 January 2010 | Broadcast, Athletics

  The International Association of Athletics Federation (IAAF) has announced two new broadcast agreements for the upcoming World Athletics Series.

• SMG Sports brokers UKA deal with Revlon

  20 January 2010 | Sponsorship, Athletics

  SMG Sports, the new media-led sponsorship consultancy formed in joint venture between Starcom MediaVest Group UK and Sports Insight, has brokered a deal between Revlon and Uk Athletics.

• Doha 2010 signs first national partner

  19 January 2010 | Sponsorship, Athletics

  The local organising committee of the world indoor athletics championships, to be staged in the Qatari capital Doha in March, have secured Qatar Insurance Company (QIC) as a national partner of the event.

• New running tracks for Jamaica’s star athletes

  05 January 2010 | Infrastructure, Athletics

  Jamaica's ever-impressive Olympic athletes will benefit from new running tracks after the Jamaican government secured a seven-figure sum from its counterpart in Singapore and the private sector.

• Delhi 2010 secures banking sponsor

  05 January 2010 | Sponsorship, Athletics

  The Delhi 2010 Commonwealth Games has secured its latest sponsorship deal, agreeing a partnership with the Central Bank of India.

• Boost for University of Illinois at Chicago Athletics

  20 December 2009 | Sponsorship, Athletics

  University of Illinois at Chicago (UIC) Athletics has secured a multi-year agreement with internet, phone and high-definition provider RCN Corporation.

• Hero Honda the latest to back Delhi 2010

  15 December 2009 | Sponsorship, Athletics

  Hero Honda Motors is the latest sponsor to sign on with the Commonwealth Games, to be held in Delhi next year.

• Scottish government leads extra investment in Glasgow 2014

  17 November 2009 | Infrastructure, Athletics

  An additional US$136 million will be invested in the 2014 Commonwealth Games, with the money coming from the Scottish government, Glasgow City Council and commercial backers.

• New broadcast deals for TyC

  17 November 2009 | Broadcast, Athletics, Olympics

  Argentinian sports broadcaster TyC Sports has announced two broadcast rights deals with the Olympic Games and the International Association of Athletics Federation (IAAF).

• More government money goes on Commonwealth games

  08 November 2009 | Infrastructure, Athletics

  India's government has added another US$181 million to its budget for the 2010 Commonwealth Games in New Delhi.

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