Italian soccer side reveal new front-of-shirt sponsor.
Yoghurt manufacturer backs another UK athletics event.
End the week with our round up of deals.
Online bookmaker joins British horseracing’s funding agreement.
Car dealership to be the main sponsor of both men’s and women’s T20 cricket teams.
Btty becomes second betting partner of 2. Bundesliga side.
Major deal comes ahead of team’s new arena.
Soccer federation in nutritional, developmental deal.
Pay-TV channel buys exclusive French rights to former world champion’s comeback fight.
Issue 90 of SportsPro is the annual broadcast special edition, with a focus on the OTT revolution and features on ESPN International, Eleven Sports Network, Eir Sport and Eurovision. Elsewhere, Barry Hearn talks life and snooker, Rio 2016, The Brand Conference, and more.Subscribe Preview
Tour de France organiser renews broadcast deal to 2025.
Betting company becomes new partner of Czech soccer body.
Argentinian soccer club ink deal with Chinese electronics manufacturer.
Liverpool manager agrees personal endorsement with soccer brand.
New sponsorship deal for home of rugby union’s All Blacks.