Italian soccer side reveal new front-of-shirt sponsor.
Yoghurt manufacturer backs another UK athletics event.
End the week with our round up of deals.
Online bookmaker joins British horseracing’s funding agreement.
Car dealership to be the main sponsor of both men’s and women’s T20 cricket teams.
Btty becomes second betting partner of 2. Bundesliga side.
Outright purchase comes after long-standing association.
Soccer federation in nutritional, developmental deal.
Issue 90 of SportsPro is the annual broadcast special edition, with a focus on the OTT revolution and features on ESPN International, Eleven Sports Network, Eir Sport and Eurovision. Elsewhere, Barry Hearn talks life and snooker, Rio 2016, The Brand Conference, and more.Subscribe Preview
Tour de France organiser renews broadcast deal to 2025.
Betting company becomes new partner of Czech soccer body.
Barcelona star’s foundation added to fitness platform’s roster.
Liverpool manager agrees personal endorsement with soccer brand.