The University of Georgia Athletic Association (UGA) has secured a US$92.8 million multimedia partnership with ISP Sports.

"We are extremely pleased to partner with ISP Sports to deliver Georgia Bulldog programming to the Bulldog Nation and beyond," said UGA director of athletics Damon Evans. "This agreement will provide the infrastructure to deliver our content and message through various mediums that will continue to make the University of Georgia a leader in intercollegiate athletics."

ISP already manages UGA's sponsorship and marketing rights, and will now add television and digital media rights in a record-breaking deal. The partnership will last for an initial eight years.

"We are elated to extend our relationship with an outstanding university and one of America's truly elite athletic programmes," said ISP chief executive Ben Sutton: "We have enjoyed an excellent relationship with Damon and his remarkable team of administrators and coaches and look forward to an even greater partnership in the years to come. We appreciate the university's confidence in ISP and are committed to providing the Bulldog Nation with the finest in programming, corporate marketing, sales and service. The addition of the Georgia Bulldog Radio Network to our partnership with UGA Athletics is an extremely positive one. Our talented radio production team is looking forward to the opportunity to build on the long and rich tradition established by WSB and Cox radio in bringing the millions of Dawg fans the very best in sports broadcasting!"