The United Football League, the American Football league that launches later this year, has secured StubHub as a Premiere Season Foundation Partner.

Stubhub will be the UFL's exclusive corporate partner for secondary ticketing, and will be promoted as the league's preferred re-sale destination for fans.

The UFL is a new professional football league set up by former National Football League executives, which will host teams in cities across America including Las Vegas, New York and Orlando.

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"When seeking Foundation Partners for the UFL, we were looking for companies who wanted to take an integrated and innovative approach with us and StubHub more than fits this criteria," said Frank Vuono, chief operating officer of the UFL. "We will integrate StubHub into the overall fabric of the League by providing them with the traditional sponsorship and media elements as well as on-field and on-helmet exposure during all of our national telecasts. We have an opportunity to provide our corporate partners with a truly vertical and ambush free partnership model that is unprecedented in professional sports."

Danielle Maged, head of partnerships for StubHub, added: "The UFL presents a unique and compelling opportunity for us to reach out to a new fan base in a very prominent fashion. The league offers an affordable and quality football product at a time fans are faced with difficult choices. This partnership is a natural extension of our involvement with all sports teams and leagues, and brings strong brand visibility and growth opportunity."